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How To Make Interactive Videos: A Practical Guide

How To Make Interactive Videos: A Practical Guide

Interactive Videos are on the rise when it comes to digital content, and it’s a trend that brands need to be paying attention to. According to the latest research, 79% of consumers are interested in receiving Interactive Videos from brands, with the demand most strongly driven by Gen Z and

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How To Add Personalization to Video

How To Add Personalization to Video

As personalization becomes the new norm, it’s not surprising that Personalized Video is gaining traction. Most of us are no longer satisfied with generic content. We crave experiences that are relevant and tailored to us. In fact, 71% of consumers expect personalized interactions — with 76% getting frustrated when companies

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Become an Expert in Interactive Marketing

Become an Expert in Interactive Marketing with These 5 Tips

In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly,

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Why Healthcare Providers Must Rethink

Why Healthcare Providers Must Rethink the Patient Experience

A version of this article appeared on Customer Experience Magazine. You can read it here. Two years into the pandemic, healthcare providers are entering a different era, one that’s earned the nickname “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about nursing

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Credit Unions Gone Digital: How Video Adds a Personal Touch

Credit Unions Gone Digital: How Video Adds a Personal Touch

For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice

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How Personalized Infographics Boost Your Content Marketing

How Personalized Infographics Boost Your Content Marketing

Searching for the perfect compliment to your campaign? The answer comes in the form of a cohesive, customized image — a Personalized Infographic. It’s a visual element worth considering if you’re looking to bolster your content marketing. In fact, statistics show Facebook posts including an image receive twice as much

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