Related posts: how to

Missing and hitting the personalization target

4 Times Brands Got Personalization Wrong and How To Do It Right

Personalization ranks among the top strategies for delivering a stellar customer experience. By using relevant customer data, brands can create a truly unique customer experience, making customers feel valued and increasing consumer trust. Done right, personalization has the potential to improve retention and conversions. And this can happen through a

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How to Create Personalized Content

How to Create Personalized Content (Without Making It Creepy)

Alfred Hitchcock’s “Rear Window” opens with the rising of a curtain. This is a tribute to classic theater — a rising curtain has been shorthand for “the show is about to begin” for centuries. However, something is a little different here. These are not traditional theater curtains, but rather a

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The Psychology of Customer Engagement

How to Drive Action: The Psychology of Customer Engagement

What Drives Action? We are emotional beings who THINK we’re rational beings. What we buy, who we vote for, even who we choose to marry – are primarily emotional, or “feeling-based”, decisions. People THINK they make decisions based on rationality, but what they are much more likely to do is

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The Leading Cause of Customer Churn, And How to Avoid It

The Leading Cause of Customer Churn, And How to Avoid It

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).

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Video Production Sales 101: How To Sell Video to Enterprises

Video Production Sales 101: How To Sell Video to Enterprises

When you’re wondering how to sell video production services to enterprise companies, the best first steps are often the simplest. Think about the problem your potential client needs to solve. Ask insightful questions that can inform your strategy. And show the value of video content in a way that’s clear

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