Between video calls and TikTok, we’ve seen a huge shift to video as the dominant form of content in recent years. One study found that people watch an average of 17 hours of online video content each week, with video noted as the most “shareable” type of online content. Of
As tailored experiences become the norm rather than the exception, Personalized Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalized Videos delivered via email led to higher engagement among donors led to a
Interactive Videos are on the rise when it comes to digital content, and it’s a trend that brands need to be paying attention to. According to the latest research, 79% of consumers are interested in receiving Interactive Videos from brands, with the demand most strongly driven by Gen Z and
As personalization becomes the new norm, it’s not surprising that Personalized Video is gaining traction. Most of us are no longer satisfied with generic content. We crave experiences that are relevant and tailored to us. In fact, 71% of consumers expect personalized interactions — with 76% getting frustrated when companies
Video marketing works. That’s a fact. Surveys show that people watch an average of 17 hours of online video per week, and video content accounts for around 85% of all consumer internet traffic. This isn’t surprising. For starters, video content is more compelling than web copy and static pictures. It
In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly,
A version of this article appeared on Customer Experience Magazine. You can read it here. Two years into the pandemic, healthcare providers are entering a different era, one that’s earned the nickname “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about nursing
A shortage of nurses has always been a looming issue for healthcare providers. In the wake of COVID-19, though, what was once a threat is now a crisis.
For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice
How do you decide what to post on social media? There are many motivations behind what people choose to share on their social media channels, perhaps none stronger than the desire to “brag.”
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