Related posts: how to

The Leading Cause of Customer Churn, And How to Avoid It

The Leading Cause of Customer Churn, And How to Avoid It

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).

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A Guide to Launching Your First Video Campaign

A Guide to Launching Your First Video Campaign

Video campaigns are incredibly effective communication tools. Consider that 90% of the information humans take in is done visually and remembered 40% more reliably. When both audio and visual senses are stimulated, as is the case with video content, that rate of recall jumps to 68%. Video is also an

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Hack Your Engagement Strategy with Database Marketing

Hack Your Engagement Strategy with Database Marketing

Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, customer experiences. 

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7 Ways to Make a Good Retention Rate Even Better

7 Ways to Make a Good Retention Rate Even Better

The strongest customer satisfaction strategies look at a closed sale as an opened relationship. You’ve added someone new to your brand’s family of customers, and that person needs to be nurtured and looked after so they stick around. If you’re already enjoying a healthy retention rate, you know just how true this is. That

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