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Become an Expert in Interactive Marketing

Become an Expert in Interactive Marketing with These 5 Tips

In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly,

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The Secret to CX

The Secret to a Customer-Centric Digital CX Strategy

A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these

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Improving Customer Experience

Improving Customer Experience in the Telecom Industry

The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their

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How To Build Brand Loyalty

How To Build Brand Loyalty that Lasts in Today’s Digital Age

Customer loyalty is a potent weapon in the modern marketplace — and it’s something that every company wants to cultivate. However, many brands are finding it difficult to develop and maintain customer loyalty in this fast-moving digital age. As consumers have more choices than ever before and can switch between

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Why Healthcare Providers Must Rethink

Why Healthcare Providers Must Rethink the Patient Experience

A version of this article appeared on Customer Experience Magazine. You can read it here. Two years into the pandemic, healthcare providers are entering a different era, one that’s earned the nickname “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about nursing

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Credit Unions Gone Digital: How Video Adds a Personal Touch

Credit Unions Gone Digital: How Video Adds a Personal Touch

For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice

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