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Personalized GIF example with high score for mobile gaming

How To Make Personalized Animated Badges for Mobile Games

It’s no secret that mobile gaming is big. Recent reports say mobile gaming is a $96 billion business, and it’s forecasted to grow to $272 billion by 2030. One big challenge for mobile gaming companies today is getting players talking about the game online, where it has the potential to

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Illustration of email video marketing

How To Best Use Video in Your Email Marketing Campaigns

Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is

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How to Successfully Leverage Video Distribution

How to Successfully Leverage Video Distribution

Video is currently one of the hottest mediums in digital marketing. Digital video ad spend in the United States alone was at $41.44 billion in 2020 and is set to hit almost double that amount by 2023. All of that is fueled by buyer habits, with 84% of them reporting

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How to Calculate Retention Rate: A Beginner’s Guide

How To Calculate Retention Rate: A Beginner’s Guide

If you want to evaluate how effective your customer service program is, simply take a look at your customer retention rate. To put it simply, the definition of retention is keeping your customers. More broadly, it includes the actions brands take to reduce customer churn. The retention rate meaning, therefore,

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4 Times Brands Got Personalization Wrong and How To Do It Right

4 Times Brands Got Personalization Wrong and How To Do It Right

Personalization ranks among the top strategies for delivering a stellar customer experience. By using relevant customer data, brands can create a truly unique customer experience, making customers feel valued and increasing consumer trust. Done right, personalization has the potential to improve retention and conversions. And this can happen through a

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How to Create Personalized Content

How to Create Personalized Content (Without Making It Creepy)

Alfred Hitchcock’s “Rear Window” opens with the rising of a curtain. This is a tribute to classic theater — a rising curtain has been shorthand for “the show is about to begin” for centuries. However, something is a little different here. These are not traditional theater curtains, but rather a

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