Personalized Gaming Videos That
Engage
Players
Client Results in Gaming
engagement
reactivation
rate
time
sharing
Player Reactivation
Haven’t seen some of your players in a while? Leverage what you know about them to bring them back to the game they love.
Remind them of the fun they’ve had or offer a personalized incentive to encourage them to reengage. Personalized gaming videos are proven to increase player reactivation as much as 17x compared to other efforts.
Season in Review
Build buzz for the next season while helping players brag about their biggest wins. A personalized season in review (or year in review) pulls stats and footage from gameplay to create custom highlight reels perfect for social sharing.
Even better, let your players become creators, easily customizing their video in real time. User-customized gaming videos drive 2x the reach on social media.
User Acquisition
Reach new players through the channel they trust most: their friends.
Add a personalized landing page so gamers who share their video can encourage others to sign up, too. Throw in an incentive for both players, and everyone wins.
A personalized year in review also works brilliantly as a reward for subscribing to your newsletter. We’ve seen this technique drive millions of sign-ups.
Personalized Infographics
Celebrate player milestones or everyday wins in a big way with a data-driven infographic. Whether it’s points earned, games played, villains defeated or friends made, personalized infographics cover it all.
These visually rich graphics are the perfect complement to a Personalized Video or can work as a stand-alone campaign. Either way, they’re shareable and social-ready, helping you build brand love and awareness at the same time.
Free Gaming Guide
The Gaming Industry’s Secret to
Player Engagement
Testimonials
Ubisoft
Hi-Rez
Activision
CCP Games
GVC / Ladbrokes
Plarium
Kindred
CCP Games
Huuuge Games
Let’s Talk
See how Idomoo helps the world’s best gaming companies take player engagement to the next level. Fill out the form and we’ll be in touch.Related articles
6 Video Marketing Examples We Love and Why They Work
In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. According to our State of Video Technology report, 83% of consumers say they want more videos from brands, with 82% of those who have received video saying they enjoy the content. Better yet, 90% of marketers report that video gives them positive ROI. Whether it’s laugh-out-loud video clips or the heartwarming videos that make us feel warm and fuzzy, video has an emotional appeal unlike other media. It engages on multiple levels with movement, sound, in-video text and more — the next best thing to being there in person, connecting 1:1 with the brand. In this post, we’ll explore some of the best video marketing examples from brands and explain why they work. We’ll also talk about how you can make video even closer to a 1:1, personal connection with your customer. First
How To Effectively Engage Gamers With Personalized Video and Infographics
In the entertainment industry, personalized recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy. These dynamic campaigns perform so well not only because they’re personalized but also because they surface interesting insights about the customer. For “Wrapped,” it could be their listening personality. For gaming recaps, it might be how they compare to other players or their top wins throughout the year. One thing’s certain — people love seeing and sharing content that puts them in the spotlight. These recaps come in 2 main formats: Infographic,which could be a static visual, like the one Scopely created for MARVEL Strike Force, or split into slides you can tap through, as Spotify does Video, which can run for any length, although 1-2 minutes is most common for brands like Ubisoft, EA, Activision and others Which should you choose for your campaign? In
Hi-Rez Doubles Game Time With Personalized Video
To kick off their 10th year of SMITE, Hi-Rez created a Personalized Video for each player, recapping individual highlights from their last decade of gameplay.
How Huuuge Games Boosted Conversions 4x With Personalized Video
Huuuge Games surprised fans with their first ever Personalized Video, and it was a huge success, if you’ll pardon the irresistible play on words. The videos invited players to look back on their top wins, their luckiest day and more over the past year. It was even interactive, with calls-to-action to keep spinning and share the video.
Next Gen Video Awards 2023: Best Results, Creative and More
For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to our illustrious internal judges as not just great videos — the internet already has plenty of great videos — but as truly effective applications of dynamic video to spark meaningful engagement between brands and customers. So without further ado, here are our winners in each category along with what made the video stand out. We hope it inspires your next campaign! Best Recap Video We love a good personalized recap. While the year in review is the most common use case, we’ve created personalized recaps covering everything from a month to a decade. These custom showreels — able to recap
Call of Duty: Warzone Immortalizes Gamers’ Legacy With Idomoo Personalized Video
They say the bonds of battle run deep. How about the bonds of playing Warzone with friends? That’s what the Call of Duty team decided to test with its enormous “Warzone Legacy” Personalized Video campaign, which celebrated the new Call of Duty: Warzone 2.0 game by allowing players to share their legacy of the original Call of Duty: Warzone. The Plan Allow past Warzone players to receive and share their personalized data-driven video immortalizing their accomplishments, complete with their unique stats from their entire history of gameplay. Then, to take things up a notch, also call out the friends they played with (their “squadmates”). Want to know which squadmates have been by your side through it all? We’ll tell you. Want to know which of your friends died the most? We’ll tell you. Want a report of your own lifetime stats? We got you there too. Personalized Videos covered all
The Video Hack Gaming Brands Are Using To Reengage Players
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last year alone. To add fuel to the fire, the cost of player acquisition is on the rise, making retention all the more essential. But gaming brands can remind their players of their love for the game to win them back. The only challenge is finding an approach that is just as immerse and visually-stunning as today’s games. The solution? Reminds players of their epic battles, the friends they’ve made and other memorable moments from gameplay with a shareable, fun highlights reel. We’ve seen first-hand how top gaming brands are doing this to earn deeper engagement with existing players and spark