FEATURED ARTICLE
Financial Brands Quick To Adopt Advanced Video Interactivity
If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
5 Reasons Your Customer Service Strategy Isn’t Working
You know customer service matters. The vast majority (95%) of consumers say it’s critical for brand loyalty. And 93% of customers are likely to make repeat purchases with companies that provide excellent customer service. But an influx of new technology, processes and channels have made customer service increasingly complex, leaving
Japan Airlines Upgrades Its First-Class CX With Idomoo
Japan Airlines is taking the pre-flight experience for its top customers to the next level with Personalized Video. Now, when first-class travelers scan their boarding pass, they get a video made just for them, delivered right in their JAL+ Lounge app. Powered by Idomoo’s Next Generation Video Platform, the videos
The Secret to a Customer-Centric Digital CX
A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these experiences
Dynamic Videos and Mortgages: Why They Work Well Together
Personalized Video and mortgages — how (and why) do they fit together so well? It might not seem like an obvious connection, but let me explain. For the last 10 years before joining as a director of sales and account manager, I’ve been a marketing strategist in the mortgage industry.
Cutting Call Volume for Telecoms: How Dynamic Videos Help
According to an Ericsson survey, it takes smartphone users 4.1 days to successfully complete an interaction with a service provider, on average. And this has a massive impact on satisfaction levels — the number of satisfied customers decreases by nearly 30% after more than 1 day of trying to resolve
Top 3 Personalization Trends To Watch in 2023
The demand for personalization shows no signs of slowing down, especially as we approach a new year. But personalization isn’t just growing — it’s evolving. Marketers can expect to see noticeable differences in 2023. Think about new privacy laws, technologies and other shifts to the digital marketing landscape. These will
Improving Customer Experience in the Telecom Industry
The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their
How Standard Life Boosts Contributions With Data-Driven Video
A version of this article appeared on Yahoo. You can read it here. It’s no secret that pensions can be complicated. And when savers fail to understand their pension, they’re unlikely to engage with it. To tackle this issue, top pension provider Standard Life is simplifying complicated topics with data-driven
Southampton Football Club Wows Fans With Personalized Video
Southampton Football Club’s fans are nothing if not loyal. To reward them for their support, the team has launched an annual Season in Numbers campaign — a recap of every fan’s journey throughout the season. Connecting with fans on a 1:1 level is a great way to inspire loyalty. But
Winning Pension Attention: A New Challenge for Providers
Unclaimed pension pots are now equal to roughly £19.4 billion, according to the Association of British Insurers. But people aren’t just misplacing their pension pots — they’re forgetting about them. Pension awareness is alarmingly low, and it’s become a huge threat to the financial futures of savers everywhere. Just 20%
Why Your Business Needs Explainer Videos (With Examples)
How-to videos have grown in popularity to become a chief tool in our learning experiences. They condense lengthy explanations. They clearly navigate complex terms with visual aids. And they’re beloved across audiences. Of the content categories on YouTube, how-to videos are the most popular, even surpassing music clips and gaming.
Marketing to Generation Alpha: Everything You Need to Know
Ambitious, empowered and predicted to be the largest generation in history by 2025 — Generation Alpha is already catching the attention of brands. Just take a look at Nike, who collaborated with popular gaming platform Fortnite to reach today’s tweens. Or Mattel, who launched a line of Barbies made from
How To Nail Your Video Content Strategy
We’re living in a fast-paced world, and video is the best medium for communicating messages at tempo. Whether it’s a warm welcome or an in-depth explanation, it’s clear that customers want more video content from brands — over 60%, to be exact. And it’s no secret that this strategy pays
Higher Ed: How The Industry Is Embracing Personalized Video
A version of this article appeared on Yahoo. You can read it here. To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top universities,
5 Reasons Why Your Brand Should Invest in Customer Education
There’s a lot of talk about customer experience these days, and rightfully so. Consumers expect more from brands than ever before, including personalized experiences, brand-relevant content and access to information on demand — all of which requires brands to invest in their customer education strategy. The good news is that