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How To Leverage Emotional Marketing for Great Results
You’re not talking to a “target audience.” You’re talking to humans. Here’s how to do it.
What Is Personalized Content? 8 Places To Leverage It
When 80% of consumers are more likely to make a purchase if a brand offers personalized experiences, the importance of personalized marketing can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalized content is the key. We’ll share
Social Media Video Marketing: Why Your Business Needs It
Video is now a key component of any social media platform. Facebook is experimenting with new video features. LinkedIn is incorporating video into its own interface. And TikTok has won over demographics of all ages with their short, snackable videos. To effectively engage your own customers on social media, then,
4 Brands That Took Personalized Marketing to the Next Level
Brands worldwide have tapped into the power of marketing personalization and its ability to improve customer experience, drive revenue and create consistency across channels. A whopping 89% of leaders believe personalization is crucial to their business’ success in the next 3 years. Across industries, brands large and small are scrambling
The Art of the Upsell: 6 Steps To Increasing Customer Value
Upselling has long been a tried and true strategy for boosting a brand’s bottom line. According to a HubSpot survey, 72% of salespeople say that upselling drives up to 30% of their revenue, making it one of the most effective sales strategies in a company’s toolbox. When done right, upselling
The Ultimate Guide to Personalized Video
From cutting service calls over 70% to lifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses. While Personalized Video is certainly changing how we connect with individuals, the concept can be a bit confusing at first. Is it
20 Personalized Video Examples From Top Brands That Will Wow You
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video. Over 70% of consumers say they only engage with marketing tailored to their interests,
How To Use Emotional Marketing With Video for Great Results
Our transition to an increasingly online world has made emotional marketing more important than ever. Interactions take place on screen instead of face to face. We text, rather than talk. This makes meaningful, emotional connections even harder, especially between brands and consumers. A study conducted by PwC found that 59%
Why Spotify Wrapped Works and How You Can Do It Too
It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to over the year. Whether
Why Video Changes the Game for Customer Acquisition
You’re more likely to do business with someone you’ve got a good feeling about, right? It’s human nature: We trust what feels welcoming and approachable. Effective customer acquisition efforts are all about creating that positive, familiar relationship with someone even before they become a paying customer. If you’re thinking that
How To Successfully Leverage Video Distribution
Video is currently one of the hottest mediums for marketing and advertising, growing nearly 80% faster than total media overall. Digital video ad spend in the United States alone hit an estimated $62.9 billion in 2024 and is set to increase even more over the next 4 years, reaching $112.77
Why CX Is the Key for Travel Brands Looking To Stand Out
The travel industry has grown rapidly, with more people traveling than before. Global travel and tourism revenue hit $916 billion in 2024 — and it’s only going up from here. The market is projected to grow by 4% annually, reaching $1.11 trillion by 2029. As travel surges and competition heats
How Video Is Driving Customer Communications
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly
How To Create Personalized Content (Without Making It Creepy)
Brands today face a complex challenge when it comes to personalization. On one hand, customers have grown more and more concerned over how businesses are using their information, stressing the importance of data security and privacy protections. On the other hand, they’re also demanding tailored experiences that cater to their
Using Personalization in Sales: How To Do It (With Examples)
Trying to boost sales? Personalization is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalization appealing, with 80% more likely to do business with a company that offers personalized experiences. Buyers are more sophisticated now. Rather than one-and-done transactional relationships,
7 Do’s and Don’ts of Video Personalization
Video personalization is an incredible tool for customer engagement, letting you deliver tailored, relevant information in a format that’s compelling and easy to digest. It’s no wonder major brands are turning to Personalized Video to capture attention and drive action, especially since you can now develop and launch campaigns quickly,