Financial Brands Quick To Adopt Advanced Video Interactivity
If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
It’s undeniable that video is an important tool for online marketing because it humanizes your brand, boosts engagement and brings customers closer to your brand message.
Colleges and universities are facing a serious issue: enrollment is dropping. In the U.S., there were 662,000 fewer American students in spring 2022 compared to the year prior. Why?
The travel industry is changing. COVID-related travel restrictions are slowing down, and revenge travel — or a surge in consumers looking to go all out on their next vacation — is on the rise.
A shortage of nurses has always been a looming issue for healthcare providers. In the wake of COVID-19, though, what was once a threat is now a crisis.
A version of this article appeared on Global Fintech Series. You can read it here. If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
Visual content is a powerful marketing tool. Add personalization to the mix — and you’re now not only catching your viewer’s eye, but also speaking to their individual needs and interests.
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic.
Utility companies, let’s talk — it’s time to revamp your CX. A recent study released by J.D. Power shows customer satisfaction scores among utility companies are shrinking. The culprit? A reluctance to adapt to our increasingly digital world.
There’s no denying it: video is one of the hottest topics on the web. From short videos to how-to tutorials to vlogs, videos are in demand among all demographics. Gen Z, for instance, loves TikTok — over 60% of the app’s user base is Zoomers.
The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers recommend their bank up to 6x more, spend 25% more (on average) on their credit cards and are less likely to switch to a competitor, according to a study by Bain & Company. It’s
Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme
Millenials are growing up. Once stereotyped as teens who love to take selfies, this group looks a lot different today. Defined as the generation born from 1981 to 1996, millennials are now entering their late 20s to early 40s — and hold the most buying power of any generation.
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?