Custom Video Makers: The Go-To Guide for Enterprise Users

Custom Video Makers: The Go-To Guide for Enterprise Users

Chances are you’re here because you’re one of the 91% of businesses using video for marketing purposes. This may leave you scrambling to boost your video marketing budget and ramp up video production. The reason? The allure of increased click-through rates and conversions from video content. But this ain’t Hollywood,

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The Ultimate Guide to Personalized Video

The Ultimate Guide to Personalized Video

From reducing service calls by 30% to uplifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses. While Personalized Video is undeniably transforming how we connect with audiences, the concept can be a bit confusing at first. Is it

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The Ultimate Guide to Hyper-Personalization in Insurance

The Ultimate Guide to Hyper-Personalization in Insurance

Insurance companies, along with other financial services industries, have wrestled with two important questions in recent years: How do we attract new customers and keep them engaged, and how do we stay competitive in our market? Our answer to these questions? Hyper-personalization. Personalized messaging can help insurance companies reach younger

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AI Personalization Examples That Will Surprise You

AI Personalization Examples That Will Surprise You

Artificial intelligence powers the modern customer journey for many brands, spanning every industry from fintech to entertainment. AI tools drive powerful personalized experiences for individuals, inspiring customer loyalty and retention. When leveraged well, supportive AI tools can raise customer satisfaction by up to 20%. We’ve gathered some fantastic examples of

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How To Turn Your Webpage Into a Video With AI

How To Turn Your Webpage Into a Video With AI

Imagine this scenario. You have a webpage with lots of great information that you’d like your customer to know about. But that’s part of the problem — there’s lots of info there. Wouldn’t it be great if you could wave a magic wand and instantly turn that webpage into a

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Hyper-Personalization in Retail: Why the Hype Is Right

Hyper-Personalization in Retail: Why the Hype Is Right

Hyper-personalization is changing retail. But how? Picture this: You log into your favorite online grocery store, and it instantly knows what you need. It suggests recipes based on your diet and usual purchases, highlights sales on your favorite products and even recommends new items you’ll love. At checkout, your preferred

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Video Production Sales 101: How To Sell Video to Enterprises

Video Production Sales 101: How To Sell Video to Enterprises

Selling video production services to enterprise companies can seem daunting without a clear roadmap. Often, though, the best first steps are the simplest. Think about the problem your potential client needs to solve. Ask insightful questions that can inform your strategy. And show the value of video content in a

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6 Video Marketing Examples We Love and Why They Work

6 Video Marketing Examples We Love and Why They Work

In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. According to our State of Video Technology report, 83% of consumers say they want more videos from brands, with 82% of those who have received video saying they enjoy the content. Better yet,

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It’s Time To Upgrade Your Personalized Infographic to Video

How To Effectively Engage Gamers With Personalized Video and Infographics

In the entertainment industry, personalized recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy. These dynamic campaigns perform so well not only because they’re personalized but also because they surface interesting insights about the customer. For “Wrapped,” it could be

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Customer Engagement Metrics Every Marketer Should Know

29 Customer Engagement Metrics Every Marketer Should Know

Looking to improve your customer engagement strategy? In a world driven by data, understanding and connecting with your audience requires diving into the numbers that matter — the metrics that reveal how your customers engage with your brand. Knowing these metrics not only helps in strategizing but also in forecasting

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Why Your Business Needs Interactive Video (With Examples)

Why Your Business Needs Interactive Video (With Examples)

Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme

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Why Is Customer Engagement Important? The Hidden Tie to ROI

Why Is Customer Engagement Important? The Hidden Tie to ROI

In today’s fast-paced and constantly evolving business landscape, customer engagement has become more vital than ever before. It’s no longer enough to simply attract customers. Businesses must now find ways to actively involve them, fostering a relationship that goes beyond the initial purchase. According to a report by Harvard Business

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Video Goes UGC: A Guide to User-Generated Video Content

Video Goes UGC: A Guide to User-Generated Video Content

The content in demand by customers today isn’t flashy or expensive. It’s captured by the everyday person and their smartphone, free of Photoshop and pushy sales pitches. Whether it’s a review written on Yelp or an unboxing video, consumers want authenticity — and they’re finding it in content created by

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