FEATURED ARTICLE
Why Your Business Needs AI Enterprise Video
Imagine if you could create a video from scratch in under 3 minutes. AI can do it for you.
Why Spotify Wrapped Works and How You Can Do It Too
It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to over the year. Whether
How To Successfully Leverage Video Distribution
Video is currently one of the hottest mediums for marketing and advertising, growing nearly 80% faster than total media overall. Digital video ad spend in the United States alone hit an estimated $62.9 billion in 2024 and is set to increase even more over the next 4 years, reaching $112.77
Why Video Changes the Game for Customer Acquisition
You’re more likely to do business with someone you’ve got a good feeling about, right? It’s human nature: We trust what feels welcoming and approachable. Effective customer acquisition efforts are all about creating that positive, familiar relationship with someone even before they become a paying customer. If you’re thinking that
Why CX Is the Key for Travel Brands Looking To Stand Out
The travel industry has grown rapidly, with more people traveling than before. Global travel and tourism revenue hit $916 billion in 2024 — and it’s only going up from here. The market is projected to grow by 4% annually, reaching $1.11 trillion by 2029. As travel surges and competition heats
How Video Is Driving Customer Communications
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly
How To Create Personalized Content (Without Making It Creepy)
Brands today face a complex challenge when it comes to personalization. On one hand, customers have grown more and more concerned over how businesses are using their information, stressing the importance of data security and privacy protections. On the other hand, they’re also demanding tailored experiences that cater to their
Using Personalization in Sales: How To Do It (With Examples)
Trying to boost sales? Personalization is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalization appealing, with 80% more likely to do business with a company that offers personalized experiences. Buyers are more sophisticated now. Rather than one-and-done transactional relationships,
7 Do’s and Don’ts of Video Personalization
Video personalization is an incredible tool for customer engagement, letting you deliver tailored, relevant information in a format that’s compelling and easy to digest. It’s no wonder major brands are turning to Personalized Video to capture attention and drive action, especially since you can now develop and launch campaigns quickly,
How To Reduce Customer Churn With Personalization
When something is broken in your business, it can be difficult to come together as a team and identify the root of the problem. In the case of customer churn, however, there’s a strong consensus among industry experts who say that your broader customer experience strategy has a profound impact
Younger Consumers Keen for AI Videos From Brands, Data Shows
This year, we again conducted a market study of 2,000 consumers, asking them their opinions on a range of customer communications, especially video. It’s an annual report (you can get the latest data here), but this year, we looked at something new — how interested are they in receiving AI
Building Customer Relationships in the Insurance Industry
Gone are the days of customers choosing to work with an insurance company simply because there aren’t any other options. We don’t just get our news from word-of-mouth meetups with friends anymore, just as we don’t choose our insurance or financial companies based on who is available in our area.
Earning Customer Loyalty Starts With Personalized Marketing
With customers having an abundance of choices at their fingertips, earning their loyalty is essential for any business aiming to thrive. After all, loyal customers are 50% more likely to try new products and spend 31% more than new customers. Securing a loyal customer base not only fuels business growth
The ROI of Personalization – Here’s How It Pays Off
The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty serious oversight. The numbers don’t lie. Not only do 71% of consumers now expect companies to deliver personalized interactions but 76% actually
Cutting Call Volume for Telecoms: How Dynamic Videos Help
According to an Ericsson survey, it takes smartphone users 4.1 days to successfully complete an interaction with a service provider, on average. And this has a massive impact on satisfaction levels — the number of satisfied customers decreases by nearly 30% after more than 1 day of trying to resolve
Video AI for Business: A Shift With Impact
Video content seems to be everyone’s favorite child these days: your prospects, your customers — even your boss. Brands are clamoring to create more video content. After all, it’s what 83% of people say they want more of. This pressures you to produce more videos more rapidly. Yet, creating videos