FEATURED ARTICLE
The Future of Travel Is a Personalized Guest Experience
Summer is coming, and we’re thinking about the future. Travel and video? They belong together.
Why Your Business Needs Explainer Videos (With Examples)
How-to videos have grown in popularity to become a chief tool in our learning experiences. They condense lengthy explanations. They clearly navigate complex ideas with visual aids. And they’re beloved across audiences. A whopping 98% of people have watched an explainer video to learn more about a product or service.
Top 3 Personalization Trends To Watch in 2025
The demand for personalization shows no signs of slowing down. According to Deloitte, the number of brands incorporating personalization as a core experience strategy has gone up by 50% since 2022. But personalization isn’t just growing — it’s evolving. We’re seeing noticeable differences in how personalization is delivered and expected
5 Strategies To Jumpstart Your B2C Lead Generation
Every marketing and sales team understands the pressure to continuously generate leads and increase sales. While customer retention and delivering a seamless, top-tier customer experience remain essential for long-term success, the reality is that B2C lead generation campaigns continue to be a top priority for many companies. But what exactly
How To Improve Utility Customer Engagement
When people think about top-tier customer experiences, utility companies probably aren’t the first that come to mind. But maybe they should be. After all, they’re the most essential. Unfortunately, customer satisfaction in the utility industry has been on the decline for years. According to J.D. Power, overall customer satisfaction has
2025 Video Marketing Statistics and Consumer Trends
Study Finds Next Gen Video Drives Loyalty, Consumers Punish Brands That Don’t Personalize Consumers continue to raise their expectations for video in brand communications. The 2025 State of Video Technology report reveals that 78% of consumers want brands to use video more, a video gap between expectation and reality has
How We Used AI Video To Boost Email Engagement by 59%
Newsletters are as old as the Internet itself. How many newsletters are clogging your inbox right now? Do you find them engaging? Do you ever wonder what goes into creating them? And do you even care? Like many companies, we at Idomoo have used newsletters as a tool to engage
Why (And How) To Use Video When Marketing to Gen Z
With Gen Z predicted to be “the most disruptive generation ever,” understanding this demographic is a top priority for many brands and agencies. A new study suggests that Gen Z is on track to be the richest generation in history, partly due to baby boomers passing down their assets to
6 Common Myths About Drip Campaigns
Email drip campaigns are an essential part of any email marketing strategy, helping businesses stay top-of-mind and guide customers toward a specific action. When done well, these campaigns can not only nurture new leads but also engage existing customers, increasing retention and reducing churn. We’re huge fans of a well-executed
How To Boost Email Engagement With Video Creative
There are more avenues for marketing content today than ever before — in-app, social media and SMS, to name a few. Among them, email marketing remains a tried and true strategy. But that doesn’t mean it comes without issues. According to a Validity survey, competition for attention in the inbox
Top 10 Ways To Personalize Video
Personalization has become an inescapable marketing buzzword. It seems that everywhere you turn, someone is talking about personalized experiences, personalized ads, personalized communications and so on. But while personalization is powerful on its own, it’s even more effective when combined with video — that is, Personalized Video. Cutting-edge software allows
Here’s What You Need To Know About Customer Retention
Sometimes it seems like customers hit “eject” on their relationship with you, and there’s no reason for it. Sure, some churn is inevitable, but when customers are leaving, it’s important to understand why and what you can do about it. It seems everyone has an opinion about what makes an
How To Make Your Video Campaign Go Viral
Every marketer hopes for that one pivotal moment — their campaign spreading quickly online, racking up millions of views, shares and comments. But virality isn’t exactly something you can force. It’s often an unpredictable mix of timing, creativity and audience reaction. However, that doesn’t mean you can’t set the stage
Why Banking Loyalty Is More Important Than Ever
The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers spend more with their bank, cost less to serve and are more likely to recommend the bank to friends and family, according to Bain & Company. But in an era where customer expectations are
Advanced Interactive Video: What It Means and How It Works
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a
5 Ways To Use Data-Driven Video Marketing To Boost ROI
Video remains one of the most engaging content formats in digital marketing. In fact, when asked how they’d like to learn about a product or a service, 78% of people say they’d prefer to watch a short video as opposed to 9% who’d prefer to read an article. That said,