Interactive
Video
Engagement Beyond the CTA
Idomoo Interactive Video goes beyond clickable links, choosing the next scene and shoppable videos. It enables deep viewer interactions that change the video in real time. The result? Better engagement. Higher conversions.What Is Interactive Video?
Interactive Video is video the user can engage with in a meaningful way beyond simply watching. Viewers can interact with and customize any element of a video in real time right from the player.
Take a look at the video below to see it in action. This video was created for Morgan, but you can update it with your name by clicking the lightning bolt icon.
Welcome to Idomoo Interactive Video
User Customization
Turn viewers into creators. Let them change the flow of the story, add media or input their own info, enriching your first-party data. Videos update in real time for a seamless experience.
True 1:1 Personalization
Add personalization for better CX instead of asking your customers questions you already know the answers to. Need millions of videos? No problem. Our built-in automation makes it easy.
Industry-Leading Platform
Our award-winning Next Generation Video Platform is purpose-built for the world of dynamic video. It’s secure, easy to use and unique in its ability to deliver cinematic quality at scale.
People are watching more types of video across platforms than ever before…
Interactive Features
Interactive Video Results
companies in financial services, wellness and more.
CTR
deflection
unique views
conversions
completion rate
Benefits of Interactive Video
Market Study
93% of Gen Z Interested in Interactive Video
According to the latest research, high earners and zoomers are among the most likely to want interactive and customizable video.
Interactive Video FAQs
How do you make an Interactive Video?
First, decide on the points and types of interactivity. What actions do you want users to take? Next, source the creative. You can repurpose video content or make something new. Then use our Next Generation Video Platform to add interactivity. Here, you’ll define the logic for the video — who sees what, how it branches, etc. — and preview each interactive element so you know it works just like you want.
What are some common use cases for Interactive Video?
Common uses for Interactive Video run the gamut. They include NPS surveys, loan calculators, form fills, customer service self help, shoppable videos and customizable highlight reels. Industries using Interactive Video range from gaming to mortgages to healthcare to education.
Do I need customer data to create an Interactive Video?
No. Interactive Video lets you offer a personalized experience without any customer data. The user easily customizes their experience as they interact with the video, and you can capture that data for future use.
How does Interactive Video work?
Many videos with interactivity work by adding overlays, such as a clickable button, on top. Others allow branching by having the user click on an area in the video. Idomoo Interactive Videos are immersive experiences where each interaction guides the story. Users can even customize their video in real time (change colors, upload media and more), creating a completely new video all their own.
How is Idomoo Interactive Video different?
Our Interactive Videos are different because we can generate new video content in real time based on user interactions. If they enter their name in the video, you can add it to a later scene. If they take an action that indicates they’re more likely to want Service A than Service B, you swap in a relevant scene. Our enterprise-grade platform also handles personalization at scale, so you can combine interactivity with Personalized Videos.
What is Interactive Video used for?
Interactive Video is used at every stage of the customer journey. Here are just a few examples.
- Awareness: UGC campaigns let your fans customize their video and share it with their friends, skyrocketing reach and engagement.
- Lead generation: Users can click to get an SMS or share contact info. Plus, each interaction is a data point to help you understand their needs.
- Sales: It’s one click to convert. Improve sales by linking your video to live data (like inventory) so it updates in real time or let users customize their purchase right inside the video.
- Customer service: Drive down support call volume with personalized onboarding, bill explainers and customer service videos that let users self-serve on demand.
- Loyalty: Improve customer loyalty by wowing your fans with a year in review they can customize right in the player. Or reduce churn with a timely Interactive Video that lets customers click to renew, upgrade or reengage.
What types of viewer customization is possible?
Users can customize their video by adding their own media: text, images, videos and audio. They can also change elements within the video, such as colors and soundtracks. If you prefer, you can allow user customization through a drop-down menu, so customers can choose from predefined options.
How can Interactive Video help with my first-party data?
Restrictions to third-party data makes first-party data increasingly important. Interactive Video lets you collect and capture this data as customers naturally interact with the video. They might select from multiple options or enter specific information. Interactive Video is much less intrusive than asking for information because it’s a true two-way conversation.
Where can Interactive Video be distributed?
Interactive Videos can be distributed like any video. Send them via MMS, email, in app and more. You can also have an Interactive Video page on your website for a more engaging web experience.
How long does it take to create an Interactive Video?
It’s fast and simple with our Next Generation Video Platform. Interactive Videos are quick to market especially since no customer data is needed and distribution can be as easy as adding the video to a web page. Businesses determine how long it takes to launch the video and how they want to do it.
Related Articles
How Video Is Driving Customer Communications
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly to communicate big messages. Think of splashy branding campaigns or ad spots to raise awareness. Because video was expensive and often hard to produce and update, it rarely found its way into day-to-day customer communications. Not so anymore. Video doesn’t have to be generic for a broad audience. It can be timely, interactive and deeply relevant for current and prospective customers. One of video’s greatest strengths is its ability to convey tone, body language and emotion, making customers feel truly connected to your brand. This makes it a powerful tool for building meaningful relationships and delivering exceptional customer service. By
Cutting Call Volume for Telecoms: How Dynamic Videos Help
According to an Ericsson survey, it takes smartphone users 4.1 days to successfully complete an interaction with a service provider, on average. And this has a massive impact on satisfaction levels — the number of satisfied customers decreases by nearly 30% after more than 1 day of trying to resolve something. To streamline the customer service experience, telecommunication companies are turning to digital tools. The issue, though, is that generic emails and automated replies lack the empathy needed during this critical touchpoint. To add back a human touch, telecommunication companies can use videos to break down what customers need to know. Better still, make them personalized to every viewer, giving customers relevant answers when and where they need them. It’s called Next Generation Video — and we’ve seen it slash call center volume by over 70%. Curious to see how it works? Keep reading. What Is Next Generation Video? Over
Mastering Interactive Video: Tools and Techniques
The way we create and consume content is constantly changing. Now, video takes precedence in digital marketing, but for most professionals, that’s no surprise. Interactive Video, on the other hand, is yet another layer in the engagement onion. The enhanced functionality keeps viewers more engaged and allows them to be actual participants, not just viewers. Creating high-quality Interactive Videos requires tools and techniques that get the job done. The right tools let you add interactive content like clickable hotspots, quizzes and choose-your-own-adventures directly into your videos, making them more dynamic and personal. Of course, choosing the right Interactive Video platform is key to making the most of these features. This article covers the best Interactive Video software, practical tips for creating these videos and the data behind why they work. By the end, you’ll be ready to get started with this popular digital trend. Interactive Video Works — Here’s Why
83% of Consumers Want More Video From Brands, Study Finds
The annual State of Video Technology report looks at how businesses need to communicate if they want to truly connect with their customers. Video is important, but it’s not just about making a slick commercial and calling it a day. It’s deeper than that. Over 2,000 consumers across the U.S. and U.K. participated in this market study. We pulled out some of the highlights below, but you can download the full report here to dig into the data. Or if you just want to watch the top takeaways, you can do that in under 65 seconds with the video below. (Fun fact: We made the video above in a matter of minutes with our AI video generator.) Demand for Video Rising Year Over Year We know consumers care about video, but we can also see consumers care about it more each year. In 2024, 83% of consumers want more video
How To Effectively Engage Gamers With Personalized Video and Infographics
In the entertainment industry, personalized recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy. These dynamic campaigns perform so well not only because they’re personalized but also because they surface interesting insights about the customer. For “Wrapped,” it could be their listening personality. For gaming recaps, it might be how they compare to other players or their top wins throughout the year. One thing’s certain — people love seeing and sharing content that puts them in the spotlight. These recaps come in 2 main formats: Infographic,which could be a static visual, like the one Scopely created for MARVEL Strike Force, or split into slides you can tap through, as Spotify does Video, which can run for any length, although 1-2 minutes is most common for brands like Ubisoft, EA, Activision and others Which should you choose for your campaign? In
Why Your Business Needs Interactive Video (With Examples)
Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme — and for good reason. Interactivity and video go hand in hand. Video is a powerful storytelling tool. Interactivity makes it possible to not only watch a story but also take part in it. Whether it’s for educational purposes, product demos or customer onboarding, Interactive Video is transforming the way brands communicate with their audience. It’s a winning combination with real business results. Viewers spend longer watching and engage more with Interactive Video. For example, with our Interactive Videos, we’ve seen 4x higher CTR. No surprise there: interactivity increases conversion rates because users can take action right from the video.
Video Goes UGC: A Guide to User-Generated Video Content
The content in demand by customers today isn’t flashy or expensive. It’s captured by the everyday person and their smartphone, free of Photoshop and pushy sales pitches. Whether it’s a review written on Yelp or an unboxing video, consumers want authenticity — and they’re finding it in content created by people just like them. With this in mind, brands are tapping into the power customers have in impacting their fellow consumers’ purchasing decisions with user-generated content. It’s a powerful tool for creating marketing collateral consumers trust, and some of the biggest brands are already leveraging it. Chobani, for instance, has tapped into their fans’ creativity with the #SwitchTheChobaniFlip challenge, a social media marketing campaign driven by user-generated content. And you can use this strategy in your own marketing efforts, too. The secret is getting customers excited to create their own content by letting them tell their story in the format
Want To Learn More?
We’d be happy to show you how our platform works and drives measurable business results. Contact us via the form and we’ll be in touch.
*Gartner, “Add Video to Your Personalization Strategy”, Anna Maria Virzi, April 28, 2021.
Disclaimer: GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
