Interactive
Video

First, decide on the points and types of interactivity. What actions do you want users to take? Next, source the creative. You can repurpose video content or make something new. Then use our Next Generation Video Platform to add interactivity. Here, you’ll define the logic for the video — who sees what, how it branches, etc. — and preview each interactive element so you know it works just like you want.

Common uses for Interactive Video run the gamut. They include NPS surveys, loan calculators, form fills, customer service self help, shoppable videos and customizable highlight reels. Industries using Interactive Video range from gaming to mortgages to healthcare to education.

No. Interactive Video lets you offer a personalized experience without any customer data. The user easily customizes their experience as they interact with the video, and you can capture that data for future use.

Many videos with interactivity work by adding overlays, such as a clickable button, on top. Others allow branching by having the user click on an area in the video. Idomoo Interactive Videos are immersive experiences where each interaction guides the story. Users can even customize their video in real time (change colors, upload media and more), creating a completely new video all their own.

Our Interactive Videos are different because we can generate new video content in real time based on user interactions. If they enter their name in the video, you can add it to a later scene. If they take an action that indicates they’re more likely to want Service A than Service B, you swap in a relevant scene. Our enterprise-grade platform also handles personalization at scale, so you can combine interactivity with Personalized Videos.

Interactive Video is used at every stage of the customer journey. Here are just a few examples.

• Awareness: UGC campaigns let your fans customize their video and share it with their friends, skyrocketing reach and engagement.
• Lead generation: Users can click to get an SMS or share contact info. Plus, each interaction is a data point to help you understand their needs.
• Sales: It’s one click to convert. Improve sales by linking your video to live data (like inventory) so it updates in real time or let users customize their purchase right inside the video.
• Customer service: Drive down support call volume with personalized onboarding, bill explainers and customer service videos that let users self-serve on demand.
• Loyalty: Improve customer loyalty by wowing your fans with a year in review they can customize right in the player. Or reduce churn with a timely Interactive Video that lets customers click to renew, upgrade or reengage.

Users can customize their video by adding their own media: text, images, videos and audio. They can also change elements within the video, such as colors and soundtracks. If you prefer, you can allow user customization through a drop-down menu, so customers can choose from predefined options.

Restrictions to third-party data makes first-party data increasingly important. Interactive Video lets you collect and capture this data as customers naturally interact with the video. They might select from multiple options or enter specific information. Interactive Video is much less intrusive than asking for information because it’s a true two-way conversation.

Interactive Videos can be distributed like any video. Send them via MMS, email, in app and more. You can also have an Interactive Video page on your website for a more engaging web experience.

It’s fast and simple with our Next Generation Video Platform. Interactive Videos are quick to market especially since no customer data is needed and distribution can be as easy as adding the video to a web page. Businesses determine how long it takes to launch the video and how they want to do it.