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The Future of Travel Is a Personalized Guest Experience
Summer is coming, and we’re thinking about the future. Travel and video? They belong together.

7 Reasons to Enter the China Online Video Market
Personalized Video in China – do 1.4 billion people want to hit the play button? China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal clear based on Apple’s
6 Key Elements to Consider When Choosing a Personalized Video Platform
So you’ve decided to go PV (Personalized Video) and use Personalized Videos to improve your communication with your customers. But where do you start? How do you know which PV platform is best for you? What factors do you need to take into account when selecting a PV platform? We’ve simplified
Outstanding Customer Experience for Insurance Companies – Part 2
Last week, in Outstanding Customer Experience for Insurance Companies – Part 1 we covered some of the customer experience trends and market disruptions in the insurance industry. In this part we reveal the secret sauce for customer success and how to overcome the challenges that keep insurance CMOs awake at night. Acquisition
Personalized Pension Video Campaign Shows Savers Their ‘Future Self’
What would make people save more for retirement? To put money away for the future, savers need to give up something today.
Outstanding Customer Experience for Insurance Companies – Part 1
Threats and Trends Insurance Companies Need To Be Aware Of Competition, attrition and everything in-between Insurers worldwide are faced with mounting challenges threatening to destabilize their world. The boom of big data, continual financial flux and the rapid rise of competition for customers play a detrimental role in defining the
From Personal to Impersonal: How Customer Loyalty Has Changed Over Time
Today, customers can be loyal to your brand without ever having even walked into a store or having talked to anyone within your business. How is this even possible? Why should they be loyal to your brand? What’s causing them to walk away from one business in favor of another?
Personalized Social Video Campaigns: Overcoming CRM Data Boundaries
Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real world” and the “virtual world”.
Drum Roll Please… Idomoo, Barclays and Rapp Win the Drum Award
Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the customer with
Personalized Video Is Changing the Way We Communicate
The legend goes that when the people gathered to view the exhibit of Auguste and Louis Lumière, they were so afraid of the moving image of a train barreling towards them that they ran from the darkened tent in fear. So it is at the birth of a new medium,
The experts guide to a $1000 video ad – Idomoo
There is no inexpensive solution when making a video advertisement. It can cost you as much as $5 million (that is at the Super Bowl) or even thousands of dollars considering that 100,000 PPC pop-ups on YouTube can cost $.05, and will cost you minimally $5000.
More Meaningful Measurements for Inbound Marketing Success
Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple click.