With industry surveys consistently showing a disconnect between insurers and their customers, Accenture estimated the annual effects of customer churn in the insurance industry at $470 Billion and growing fast. It’s never been more important to seek new customer-centric methods of engagement in order to preserve relationships, especially with millennials.
Engaged customers equate to loyal customers, nowhere more so than in the Insurance space. Engaged customers purchase 22% more insurance products and remain as customers 4 years longer than unengaged customers.
Idomoo has delivered exceptional results for leaders in the insurance space such as Axa, Liberty Mutual, Metlife, Zurich and others.
Whether in Property & Casualty, Auto or Health, messaging can be dauntingly complex and may even drive customers away. Personalized Videos are proven to solve the engagement challenges in the Insurance industry, especially when used at key points throughout the customer journey.
ACQUISITION
Personalized quote videos generated in real time are a great way to acquire new customers. Dynamic Video Ads on Facebook beat out all legacy video formats, delivering vast improvements to CTRs and Brand Recall.
ONBOARDING
Starting coverage can be confusing to many people. Luckily, Personalized Videos offer a great way to welcome new customers to their policy, explain the coverage and kick off the relationship to a great start!
UPSELL/CROSSELL
Leverage what you know about your customer to offer relevant coverage in a fun and engaging way.
CLAIM PROCESSING
Personalized Video can be a real lifeline for a customer going through the often confusing and perplexing claims process. helping them through the details relevant to them while putting a more human face on the interactions can go a long way.
POLICY RENEWAL
Turn a common point of friction into an opportunity to engage your customer and show transparency. After launching a Personalized Video campaign, Zurich reported an 85% renewal rate and also won the ICEA Innovation Award.
