Dynamic Video Ads
Videos Targeted to Each Viewer
Say goodbye to one-size-fits-all video advertising. With Dynamic Video Ads, you can create hyper-targeted videos for every viewer in your audience. Generate thousands of dynamic videos instantly across multiple ad formats.
What Is Dynamic Video?
Benefits of Dynamic Video
Capture attention by speaking to potential customers in a way that aligns with their interests and needs. Because dynamic videos are targeted to the individual, they’re instantly more relevant and actionable.
Set up your campaign fast. You can easily repurpose existing creative or take advantage of our scene libraries. Our platform also includes automation tools so content adapts to changes in scene length and more.
Scale up your advertising with thousands of variations of your video content to reach every consumer microsegment. You can even connect our platform to your catalog, generating a separate ad for every product.
It’s easy to optimize your marketing campaign. Generate multiple versions of your Dynamic Video Ads for the same segment with our DCO for video solution. Then run A/B or multivariate tests to see which converts more.
Dynamic Video Ad Results
O2 Gets 2x Conversions With Dynamic Video Ads
See how O2 uses dynamic video to take customers on a personal journey, showing them what upgrading could look like for them.
Dynamic Video FAQs
What do I need to start using Dynamic Video Ads?
Creating dynamic videos for your next ad campaign is simple. You’ll need video creative (either repurposed or new) and information about your target audience. Then access our platform where you can define what each audience segment sees — or we can take care of it for you.
Are Dynamic Video Ads expensive?
Dynamic video is more affordable than legacy video because it spreads the cost (and impact) of video over thousands or even millions of viewers without losing relevance. Create one video with dynamic scenes and data. Then use our platform to automatically create different videos based on predefined logic. Hiring an animator to do this would be cost prohibitive, but it’s affordable with our dynamic video technology.
How is Idomoo's DCO different from others?
Savvy advertisers rely on dynamic creative optimization to serve the best ads that are most likely to convert. But while creating different versions of text or images might be easy, changing videos — in real time — usually isn’t. With Idomoo, it’s different. Using our real-time platform, you can test multiple versions of your video at once, make changes on the fly (it’s just a few clicks) and push them live instantly. It’s optimization made easy.
What use cases is dynamic video best for?
If you’re looking to boost loyalty and reduce churn among current customers, dynamic video can still help, but these won’t be ads. Instead, you’ll use the same Next Generation Video Platform to create dynamic videos that aren’t just hyper-targeted to a segment — they’re personalized to the individual. This kind of dynamic video works best for use cases like onboarding, customer service, bill explainers and year-in-review recaps.
To learn more, check out our Personalized Video solution.
Want To Learn More?
We’d be happy to show you how our platform works and drives measurable business results. Contact us via the form and we’ll be in touch.