Personalized Video

The Ultimate CX Solution

Wow customers with their very own video. Personalized Video gives every viewer a one-of-a-kind experience. And it’s simple and scalable to millions of real-time videos with our Next Generation Video Platform.

What Is Personalized Video?

Personalized Video combines video and data to deliver a better, more effective customer experience. Each video is unique to the individual, changing based on customer or contextual data.

With Idomoo, Personalized Videos can be interactive and even customizable, updating with data shared by the customer in real time.

Benefits of Personalized Video

Drive Sales

Personalized Video is always relevant. Leverage customer data for targeted cross-selling and upselling. Interactive CTAs further drive conversions.

Grow Loyalty

Welcome customers with an onboarding video that explains their benefits and next steps. Then keep in touch personally, from renewals to anniversaries.

Improve Self-Serve

Data-driven videos explain complex info at a glance. Answer common questions proactively or let customers self-serve on demand.

Maximize ROI

Optimize your personalization strategy with video. It captures attention while keeping the personal approach modern customers expect.

Boost Engagement

Put your customers in the story to grab their attention. You can even let them customize their video in real time, perfect for sharing on social media.

Cut Call Volume

Offload support calls to a digital solution with a human touch. Personalized Videos speak directly to the viewer to solve customer service problems stress-free.

Personalized Video Results

Personalized Video works at each stage of the customer journey and across industries.
Take a look at some of our clients’ results.

conversion
uplift
1 x
NPS
points
+ 1
call
deflection
1 %
sales
uplift
1 x
higher
engagement
1 x

The Idomoo Difference

Quality
at Scale

Create millions of cinematic quality Personalized Videos in 100x real time. Dynamic text, audio, images, video-in-video and more blend seamlessly with each scene.

Ease
of Use

Launch campaigns in days, not months. We can handle the details, or use our intuitive platform with automation tools, integrations and APIs to streamline work.

Interactivity

Living Videos auto-update in real time based on live data and user actions. Let customers choose the flow of the video, click to convert or even create their own video.

Enterprise-Grade
Security

Your data is safe. We’re ISO 27001 information security certified, SOC 2 Type 2 compliant, and battle-tested by global leaders in finance and healthcare.

Flexible
Options

Whatever you need, we can do it. From self-serve to white-glove treatment. Plug-and-go templates or bespoke productions. Batch uploading or real-time data. And more.

Create Your Own Personalized Video

Go ahead — make some magic.

First Name * Please insert valid value
Last Name * Please insert valid value
Business Email * Please enter your business email address
Create your own thumbnail

How Personalized Video Works

Video personalization is lot more than dropping your customer’s name intro the first scene – though that can make a big impact on its own. It’s about creating a unique story for each individual. With our platform, this process is automated and scalable so every scene is relevant to the viewer.

Customers don’t get just any video. They get their video.

Man with a call phone laying on a sofa

Client Campaigns

Ubisoft
Player Engagement
Vodafone
Upsell & Cross-Sell
Allianz
Onboarding
Call of Duty (Activision)
Loyalty
Petplan
Customer Acquisition
Orangetheory Fitness
Year in Review
Mr. Cooper
Purchase Value
Google
B2B2C Communications
Barclays
Upsell & Cross-Sell
Zurich
Retention
BT Consumer
Billing
AXA
Upsell & Cross-Sell
Delta
Year in Review
University of South Dakota
Admissions
JPMorgan Chase
Business Account Onboarding
Bell
Billing
Kensington Tours
Loyalty
AAA
Renewal

Client Testimonials

Simply put, Idomoo made a real impact on the way we communicate and engage with our customers in a proactive manner. Personalized Video brings us closer to our customers, raises their satisfaction with our services, and lowers our service overhead.
Our campaigns with Idomoo exceed our expectations in terms of engaging customers. Adding personalised data to the video was simple, making it easy to reach every customer personally with something that would really grab their attention.
This campaign definitely accomplished its goal of fostering a sense of community for our players ... Idomoo's technology has enabled us to empower and engage the Ubisoft gaming community, and their reaction has been amazing.
Working with Idomoo on developing personalized videos was a total game changer for our demand gen marketing strategy. Their team’s creativity and attention to detail ensured the videos resonated well with our audience, resulting in increased engagement and conversion.
With Idomoo, we were able to create a full Personalized Video campaign in a very short timeframe, managed in a single place. The Idomoo platform perfectly fits into our existing animation and video creation workflow.
Our Personalized Video campaign was the most impressive project I've worked on — bar none. It is considered to be an exceptional example of client comms and is absolutely loved by our customers and executives alike.
This is the first time anywhere in the world that Personalised Video messaging has been used in this way to support the routine delivery of healthcare services. Patient feedback to the personalised videos has been immensely positive.
We needed something visually out-of-the-box and cutting-edge to impress our own team. The Personalized Video delivered. It was an incredibly quick process with a team that really got our needs.
With Idomoo, we were able to send a highly engaging Personalized Video campaign looking back at our members' 2020 accomplishments. The Idomoo team is great to work with, always bringing fresh ideas and being flexible when needed.
We talk a lot about how to customize the experience for donors to keep them engaged but struggled to find a scalable solution — until we discovered Personalized Video. It was a pleasure working with Idomoo on this campaign.

Personalized Video FAQs

Do my customers want Personalized Video?

Yes, although they may not know to ask for it. We conducted a market study asking consumers what they wanted from brands. They expect personalized experiences, and 83% want more video from brands. They also say Personalized Video is 4x more likely to make them feel valued than a non-personalized video. Download the market study to learn more.

How long does it take to launch a Personalized Video campaign?

We’ve launched global campaigns with millions of videos in a matter of days. Our platform’s built-in automation tools speed the process, and you can even take advantage of customizable templates so video creation is simple.

Don’t have lots of CRM data? Don’t worry. Starting small with your customer’s first name already creates a wow effect and can immediately start boosting conversion rates. Try it yourself.

How well does Idomoo Personalized Video scale?

Unlike other video personalization providers that are just meant for low-relevance email marketing or over-generalized explainer videos, Idomoo can scale to tens of millions of Personalized Videos, even when rendered in cinematic quality and real time. We’re the only solution that can do this, thanks to our powerful GPU-based rendering engine.

Can I reuse existing video assets?

Yes. In our platform, you can add personalization to any video content, even assets you may have already from previous projects. Personalization immediately upgrades old video creative to make it timely and relevant.

Do I have to produce my own video?

No, we have many templates you can leverage for some of the most common use cases. Add your branding and customer data, and you’re ready to go.

What are popular use cases for Personalized Video?

Personalized Video is relevant at every step of the customer journey. Here are some of the most common use cases:

 

  • Onboarding: Show customers program benefits, help them set up their online account and start the relationship off the right way — personally.
  • Reducing churn: Reach out when customers are most likely to churn, such as right before a renewal or an unexpected charge or change in services.
  • Customer service: Answer common questions in a video. You can even let customers self-serve by making it interactive.
  • Bill explainers: Show customers what’s covered in their first bill and make complicated concepts like pro rata billing clear. We’ve seen personalized bill explainers slash call volume nearly 75%.
  • Loyalty: Take customer loyalty to the next level with a Personalized Video celebrating your customer’s anniversary, latest rewards and more.
  • Sales: Leverage customer data to show only the most relevant offerings. Personalized Video makes cross-selling and upselling easy and engaging.
  • Customer engagement: From personalized announcements to customer education, data-driven video boosts engagement 10x and more.
  • Year in review: Recap the past year, month or decade, showing customers how you’ve helped them each step of the way. Personalized showreels are also perfect for social sharing.

Where can these videos be viewed?

Your videos can be viewed everywhere — any channel and every device. Customer videos are sent via email, in app, SMS, MMS and more, and people view them on everything from their smartphone to their smart TV.

Related Articles

The Importance of Data Security for Personalized Video

The Importance of Data Security for Personalized Video

Personalized Video combines the power of personalization with everyone’s favorite type of media: video. As with any form of content, adding personalization requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalization is a boon for the digital experience. Research shows that personalization boosts ROI, and most consumers want personalization. In fact, they’re 72% more likely to share data with brands if it allows for a more personalized experience. But anytime you’re using personal data, it’s important to be careful with it. That’s especially true in industries like healthcare and finance where data is even more sensitive. There’s no way around it: personalization demands data security. Personalized Video is no different. When you’re choosing your Personalized Video provider, make sure their level of data security meets your needs. This article outlines the robust security protocols

Read More
Mercedes-Benz Finance

Mercedes-Benz Finance Engages Customers With Idomoo Personalized Video

How can you engage customers, promote self-service, boost your bottom line and go green, all at the same time? Sometimes, it just takes the right digital tool and an innovative approach. That’s what Mercedes-Benz Finance found when they leveraged Idomoo’s Next Generation Video Platform to create Personalized Videos for both the beginning and the end of the customer journey. At the start of the customer’s journey, the video welcomed them to Mercedes-Benz Finance, explained what to expect, and shared how to manage their agreement in the self-service portal. Near the end of their agreement, customers received a video that covered their options and next steps for their agreement. Combined, the videos represented a powerful, personalized approach to customer communications. Using Idomoo’s platform to seamlessly blend creative with customer data at scale, each video was 100% unique with personalized details like customer name plus dynamic scene logic for different flows. Take

Read More
Call of Duty

Call of Duty: Warzone Immortalizes Gamers’ Legacy With Idomoo Personalized Video

They say the bonds of battle run deep. How about the bonds of playing Warzone with friends? That’s what the Call of Duty team decided to test with its enormous “Warzone Legacy” Personalized Video campaign, which celebrated the new Call of Duty: Warzone 2.0 game by allowing players to share their legacy of the original Call of Duty: Warzone. The Plan Allow past Warzone players to receive and share their personalized data-driven video immortalizing their accomplishments, complete with their unique stats from their entire history of gameplay. Then, to take things up a notch, also call out the friends they played with (their “squadmates”). Want to know which squadmates have been by your side through it all? We’ll tell you. Want to know which of your friends died the most? We’ll tell you. Want a report of your own lifetime stats? We got you there too. Personalized Videos covered all

Read More
Southampton Football Club

Southampton Football Club Wows Fans With Personalized Video

Southampton Football Club’s fans are nothing if not loyal. To reward them for their support, the team has launched an annual Season in Numbers campaign — a recap of every fan’s journey throughout the season. Connecting with fans on a 1:1 level is a great way to inspire loyalty. But to kick things up a notch, Saints turned to our Next Generation Video Platform to power this year’s award-winning campaign. The result? A Season in Numbers unlike any other — more personalized, visually engaging and data-driven than ever before. Check out what one of these videos looks like in action. While fans share a common love for the game, each individual’s journey is different. How many matches did they attend? What memorable moments did they see in-person? The recap above captured it all in an engaging video format to truly delight and surprise viewers. We’ll dig into the details below.

Read More
How The Industry Is Embracing Personalized Video

How the Higher Ed Industry Is Embracing Personalized Video

To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top universities, including New York Tech, Quinnipiac University, Lewis University and others are leveraging Personalized Video to create a more meaningful student experience. And they’re seeing incredible results, such as 4x conversion rates. On the Rise Video is a fan-favorite among today’s consumers — and younger demographics like Gen Z are a driving force behind its popularity. Just take a look at the success of TikTok. This trend shows no signs of slowing down, either. Our own research shows the demand for video will continue to grow in popularity over the years to come, especially those that feature advanced technology — like personalization or interactivity. To meet this need, top brands across industries are leveraging

Read More
The Financial Times Increases Subscriber Engagement With Personalized Video

The Financial Times Increases Subscriber Engagement With Personalized Video

Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalized Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers and a newsletter sign-up. Key objectives included reaffirming their relationship with readers, increasing subscriptions and high engagement with the video. Campaign Details and Results Combining creative from AlphaGrid with Idomoo’s Next Generation Video Platform, the videos merged dynamic scenes with personalized data points, such as the subscriber’s first name and the first article they read last year. Interactivity was spread throughout the video, allowing users to click through to sign up for the newsletter, take advantage of subscription offers and more. Take a look below. Subscribers loved their personalized year in review. More than 4 out of 5 viewers finished

Read More
Personalized Video Now a ‘Must-Have’ in the Gaming Industry

Personalized Video Now a ‘Must-Have’ in the Gaming Industry

A version of this article appeared on MarTech Series. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the goal of increasing player retention.

Read More
How Personalized Videos Connect Patients to Providers

How Personalized Videos Connect Patients to Providers

The onset of COVID has exposed several cracks in our healthcare system. And if that’s not enough, patient satisfaction in the healthcare space ranks among the lowest when comparing high-income countries. It’s prompted healthcare delivery systems to find new ways to drive engagement. But is something missing?

Read More
How To Enhance CX for Fintech With Personalized Video

How Fintech Can Enhance CX With Personalized Video

From bitcoin to NFTs to robo-advisors, fintech is a hot topic. Have you ever been asked to “venmo” or “zelle” someone? Fintech is responsible — 3 out of 4 consumers now use payment services like these. But fintech is quickly taking hold of any and all financial industries, including mortgages, insurance, investment and more.

Read More
Where To Share Personalized Video To Maximize Reach

Where To Share Personalized Video To Maximize Reach

From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalized Video. The combination of personalization and video means your message is perfectly tailored to each individual while maximizing visual engagement.

Read More
Man watching video on phone for better customer experience

How Personalized Video Transforms Customer Experience

In today’s world of overabundance of choice, getting your customers excited and committed to your brand takes more than a good quality product. A seamless and personalized customer experience is just as important when it comes to building great customer relationships and winning their loyalty.

Read More

Want To Learn More?

We’d be happy to show you how our platform works and drives measurable business results. Contact us via the form and we’ll be in touch.