Personalized Video
The Ultimate CX Solution
Wow customers with their very own video. Personalized Video gives every viewer a one-of-a-kind experience. And it’s simple and scalable to millions of real-time videos with our Next Generation Video Platform.What Is Personalized Video?
Personalized Video combines video and data to deliver a better, more effective customer experience. Each video is unique to the individual, changing based on customer or contextual data.
With Idomoo, Personalized Videos can be interactive and even customizable, updating with data shared by the customer in real time.
Benefits of Personalized Video
Personalized Video Results
Personalized Video works at each stage of the customer journey and across industries.
Take a look at some of our clients’ results.
uplift
points
deflection
uplift
engagement
The Idomoo Difference
Quality
at Scale
Create millions of cinematic quality Personalized Videos in 100x real time. Dynamic text, audio, images, video-in-video and more blend seamlessly with each scene.
Ease
of Use
Launch campaigns in days, not months. We can handle the details, or use our intuitive platform with automation tools, integrations and APIs to streamline work.
Interactivity+
Living Videos auto-update in real time based on live data and user actions. Let customers choose the flow of the video, click to convert or even create their own video.
Enterprise-Grade
Security
Your data is anonymized and protected. We’re ISO-27001 information security certified and battle-tested by global leaders in finance and healthcare.
Flexible
Options
Whatever you need, we can do it. From self-serve to white-glove treatment. Plug-and-go templates or bespoke productions. Batch uploading or real-time data. And more.
Create Your Own Personalized Video
Go ahead — create some magic.
How Personalized Video Works
Video personalization is lot more than dropping your customer’s name intro the first scene – though that can make a big impact on its own. It’s about creating a unique story for each individual. With our platform, this process is automated and scalable so every scene is relevant to the viewer.
Customers don’t get just any video. They get their video.
Ebook
Discover the Top Ways
To Personalize Video
Imagine if you could repurpose video creative for 1:1 interactions throughout the customer journey. Here’s some inspiration to get started.
Personalized Video FAQs
Do my customers want Personalized Video?
Yes, although they may not know to ask for it. We conducted a market study asking consumers what they wanted from brands. They expect a personalized experience, and 62% wanted more video. Once they watched a Personalized Video, they shared that it made them feel valued and 4x more likely to recommend the brand. Download the study to learn more.
How long does it take to launch a Personalized Video campaign?
We’ve launched global campaigns with millions of videos in a matter of days. Our platform’s built-in automation tools speed the process, and you can even take advantage of customizable templates so video creation is simple.
Don’t have lots of CRM data? Don’t worry. Starting small with your customer’s first name already creates a wow effect and can immediately start boosting conversion rates. Try it yourself.
How well does Idomoo Personalized Video scale?
Unlike other video personalization providers that are just meant for low-relevance email marketing or over-generalized explainer videos, Idomoo can scale to tens of millions of Personalized Videos, even when rendered in cinematic quality and real time. We’re the only solution that can do this, thanks to our powerful GPU-based rendering engine.
Can I reuse existing video assets?
Yes. In our platform, you can add personalization to any video content, even assets you may have already from previous projects. Personalization immediately upgrades old video creative to make it timely and relevant.
Do I have to produce my own video?
No, we have many templates you can leverage for some of the most common use cases. Add your branding and customer data, and you’re ready to go.
What are popular use cases for Personalized Video?
Personalized Video is relevant at every step of the customer journey. Here are some of the most common use cases:
- Onboarding: Show customers program benefits, help them set up their online account and start the relationship off the right way — personally.
- Reducing churn: Reach out when customers are most likely to churn, such as right before a renewal or an unexpected charge or change in services.
- Customer service: Answer common questions in a video. You can even let customers self-serve by making it interactive.
- Bill explainers: Show customers what’s covered in their first bill and make complicated concepts like pro rata billing clear. We’ve seen personalized bill explainers slash call volume nearly 75%.
- Loyalty: Take customer loyalty to the next level with a Personalized Video celebrating your customer’s anniversary, latest rewards and more.
- Sales: Leverage customer data to show only the most relevant offerings. Personalized Video makes cross-selling and upselling easy and engaging.
- Customer engagement: From personalized announcements to customer education, data-driven video boosts engagement 10x and more.
- Year in review: Recap the past year, month or decade, showing customers how you’ve helped them each step of the way. Personalized showreels are also perfect for social sharing.
Where can these videos be viewed?
Your videos can be viewed everywhere — any channel and every device. Customer videos are sent via email, in app, SMS, MMS and more, and people view them on everything from their smartphone to their smart TV.
Related Articles
Mercedes-Benz Finance Engages Customers With Idomoo Personalized Video
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The Importance of Data Security for Personalized Video
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How the Higher Ed Industry Is Embracing Personalized Video
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The Financial Times Increases Subscriber Engagement With Personalized Video
Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalized Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers and a newsletter sign-up. Key objectives included reaffirming their relationship with readers, increasing subscriptions and high engagement with the video. Campaign Details and Results Combining creative from AlphaGrid with Idomoo’s Next Generation Video Platform, the videos merged dynamic scenes with personalized data points, such as the subscriber’s first name and the first article they read last year. Interactivity was spread throughout the video, allowing users to click through to sign up for the newsletter, take advantage of subscription offers and more. Take a look below. Subscribers loved their personalized year in review. More than 4 out of 5 viewers finished
5 of the Most Common Types of Personalized Videos
Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalized emails, companies are tailoring their communications to the individual. And their video marketing is no exception.
Personalized Video Now a ‘Must-Have’ in the Gaming Industry
A version of this article appeared on Yahoo. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the goal of increasing player retention.
How Personalized Videos Connect Patients to Providers
The onset of COVID has exposed several cracks in our healthcare system. And if that’s not enough, patient satisfaction in the healthcare space ranks among the lowest when comparing high-income countries. It’s prompted healthcare delivery systems to find new ways to drive engagement. But is something missing?
How Top Gambling Brands Wow Players With Personalized Video
Enabled by digitalization, the online entertainment, gaming and gambling industry has grown to new heights. The internet has increased accessibility to consumers, and more brands are joining the party, but that also means the market is more competitive than ever.
Adding Personalized Video as a Gift to Your Business
Ecommerce is a booming industry. Reports show ecommerce’s market share has grown from 13.8% in 2019 to an estimated 21% in 2021. But with growth comes new challenges, like an increase in competing retailers. How do you stand out from the competition?
How Fintech Can Enhance CX With Personalized Video
From bitcoin to NFTs to robo-advisors, fintech is a hot topic. Have you ever been asked to “venmo” or “zelle” someone? Fintech is responsible — 3 out of 4 consumers now use payment services like these. But fintech is quickly taking hold of any and all financial industries, including mortgages, insurance, investment and more.
Where To Share Personalized Video To Maximize Reach
From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalized Video. The combination of personalization and video means your message is perfectly tailored to each individual while maximizing visual engagement.
18 Personalized Video Examples From Top Brands That Will Wow You
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video.
How Personalized Video Transforms Customer Experience
In today’s world of overabundance of choice, getting your customers excited and committed to your brand takes more than a good quality product. A seamless and personalized customer experience is just as important when it comes to building great customer relationships and winning their loyalty.
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