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Case Study

Orangetheory Fitness
Boosts Attendance With Personalized Video

How do you encourage members to sign up for classes — and stick with them? Attrition is a common issue in the fitness space, and Orangetheory Fitness knew they needed to keep members motivated.

The solution? Send each member a celebratory year-in-review video made just for them to speak to their personal fitness journey. In this case study, you’ll learn how Orangetheory Fitness implemented this data-driven strategy and the results that exceeded expectations.

What We Cover

  • The pain point bogging down the fitness industry
  • The power of member workout data
  • How to communicate brand value on a personal level
  • Tips and tricks for making a campaign shareable
  • Results from Orangetheory’s video campaign

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