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Improve Sales Performance With Personalized Video
Benefits of Using Video To Improve Sales Performance
Getting prospects to notice your offer in a sea of content is tough. A contextual sell converts better than a hard sell, but how do you catch their attention? Gartner suggests adding video to your personalization strategy. Because it’s not just a sale — it’s a relationship.
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How a Global Telco Brand Drove 3x Upgrades With One Digital Tool
Examples of Videos That Improve Sales Performance
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See how we help the world’s top brands improve sales performance with Next Generation Video. Get in touch to schedule a call.Related Articles
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Using Personalization in Sales: How To Do It (With Examples)
Trying to boost sales? Personalization is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalization appealing, with 80% more likely to do business with a company that offers personalized experiences. Buyers are more sophisticated now. Rather than one-and-done transactional relationships, they expect a personalized experience where brands treat them like the unique individuals they are. The days of generic messages and mass marketing are over. With competition growing in every industry, personalization has become a necessity for businesses to connect with their target audience. There’s an interesting reason behind why personalization is effective. According to research on the subject, it’s powerful because it appeals to two things: Our innate desire for control Our need to cope with the information overload of the 21st century When brands personalize their sales and marketing efforts, they are providing more than just standardized options.
5 Top Tips for Boosting Your Customer Lifetime Value
In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers — and increasing your customer lifetime value is a great way to start. Boost your customer loyalty. Encourage repeat business. Watch your bottom line grow — it’s all possible when you start investing in ways to increase your customer lifetime value. We’ll share our five top tips and tricks to help keep your CLV high throughout the customer journey. Ready to get started? Let’s go. What Is Customer Lifetime Value? Customer lifetime value (CLTV) measures the value of a customer over the course of their relationship with that business. It shows the total revenue a brand can expect to earn from
Video as an App: For Surveys, Shopping, Forms, UGC and More
Think about video. What comes to mind? Most likely, it’s a passive experience. Popcorn in hand, you click to watch a video, sit back and enjoy. But with the latest tech, video is so much more. Now, it’s where you go to get something done — just as you’d go to an app on your desktop or phone for any number of day-to-day tasks. Think of filling out customer surveys. An interactive calculator. Even internal training videos. The possibilities for Interactive Video are virtually endless. We’ll dig into the ins and outs of video apps, including its evolution, examples and why it works so well. Ready to learn more? Keep reading. How Video Evolved To Be Interactive We can’t talk about where video is heading without first explaining how it came to be. Here’s how the medium has changed over the years: The first generation (1990): The beginning of the
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Adding Personalized Video as a Gift to Your Business
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The Future of Travel Is a Personalized Guest Experience
People are ready to travel. After 2 years spent mostly at home in front of our screens, most of us crave new experiences and adventures. And the data supports this — 25% of travelers expect to travel more than before COVID-19 while 58% expect to go back to their usual travel routine.
The Art of the Upsell: 6 Steps to Increasing Customer Value
Upselling has long been a tried and true strategy for boosting a brand’s bottom line. By convincing customers to spend more on an upgraded product or service, companies can simultaneously boost revenue while delivering an improved experience for their customers.
Kindred Boosts Conversions With Personalised Video for Players
Kindred Group, one of the world’s leading online gambling operators, has seen increased engagement and conversions following its data-driven video campaigns.
Transforming the Student Experience: Admissions to Alumni
When COVID-19 first hit, the unprecedented changes forced schools of all kinds to adapt. Universities and colleges scrambled to figure out solutions for learning that would keep students safe while still maintaining an optimal learning environment. From Zoom classes to optional testing, there’s nothing quite like a pandemic to jumpstart change.