Personalized Video Now a ‘Must-Have’ in the Gaming Industry

A version of this article appeared on MarTech Series. You can read it here.

Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the goal of increasing player retention.

Personalized year-in-review videos are especially suited to gaming, an industry rich in data-driven content such as player stats and activity. This is the kind of personalized data players want to see, and it’s even more powerful included in a video, which is fun to watch and easy to share on social media.

And this holds true across subsets in gaming, from mid-core games to social casinos to massively multiplayer online games (MMOs) and beyond.

Take a look at the example from Plarium below.

Idomoo launched several personalized gaming campaigns last year, including videos for CCP Games, Playdemic, Ubisoft and Plarium.

Results Behind the Rise

Personalized Video gaming campaigns are engaging, cinematic and beg to be shared on social media, reaching a global audience of millions. But they’re more than just eye candy. They drive real business value.

Here are just a few of the results we’ve seen from past gaming campaigns:

17x player reactivation
88% conversion rate
10x higher engagement
68% increase in sales
5x uplift in social sharing

Along with boosting engagement and retention, dynamic videos can easily be distributed in-app, allowing for a seamless transition as players experience their video and then jump back into the game, all without missing a beat.

These gaming campaigns reach a global audience of millions, frequently in multiple languages. Thanks to built-in automation tools, adjusting dynamic scenes for changes in language is easy. Our platform supports dozens of languages, even emoji, for dynamic text and close captions.

Gaming Campaigns at the Next Level

With our Next Generation Video Platform, campaigns can also be automated via API so that when a player unlocks an achievement, they instantly receive their dynamic video, rendered in up to 100x real time.

This trend for Personalized Video in gaming speaks to the growing and increasingly younger player demographic, particularly Zoomers. Gen Z, a generation that loves video, makes up 30% of new players, according to a recent report by Accenture.

Gaming videos in the last year also took advantage of new Living Video, allowing for real-time user customization. With this next-generation technology, users can update their video by adding their avatar photo or changing other text or media to instantly generate a new video. They can also select the gaming stats they want for their video to create a highlights reel showing what they care about most.

Looking Ahead

Yaron Dishon, Idomoo CRO, is looking forward to our next projects in the boundary-pushing world of gaming.

“We’re excited to continue to work with big names in gaming and build on our success,” said Yaron Dishon, Idomoo CRO. “Our campaigns have proven we’re a must-have in this industry where innovative, immersive visual experiences are always in demand.”

For more video inspiration, check out a few of our past gaming campaigns. You can also download our free guide to increasing player engagement.

When you’re ready to join the Personalized Video trend in gaming, reach out and we’ll set up a demo to show you what’s possible.

Schedule a Call

Explore More Content

Cheryl Rodewig

Cheryl is a marketer and journalist published with international magazines and brands. She loves using data to craft meaningful stories and build connections with diverse audiences.

Explore More Content

Subscribe to Our Newsletter

How To Create Personalized Content (Without Making It Creepy)

Brands today face a complex challenge when it comes to personalization. On one hand, customers have grown more and more concerned over how businesses are using their information, stressing the importance of data security and privacy protections. On the other hand, they’re also demanding tailored experiences that cater to their individual needs and preferences. It’s confusing and contradictory — but also not surprising if you consider our history. Cinema offers a great metaphor for this. Alfred Hitchcock’s “Rear Window” opens with the raising of a curtain. This is a tribute to classic theater — a raising curtain has been shorthand for “the show is about to begin” for centuries. However, something is a little different here. These are not traditional theater curtains, but rather a window curtain. This, of course, raises the question: What kind of show would be watched through a window? A voyeuristic one. The Dual Nature of

Younger Consumers Keen for AI Videos From Brands, Data Shows

This year, we again conducted a market study of 2,000 consumers, asking them their opinions on a range of customer communications, especially video. It’s an annual report (you can get the latest data here), but this year, we looked at something new — how interested are they in receiving AI video from brands? We also asked if they would want to know if the video was created using AI. Then we dug into the data, evaluating it by different demographic splits to look for patterns. One instant standout was the different responses by generation. Over 75% of millennials and Gen Z are interested in receiving AI video from brands. This decreases with older generations, dropping to 63% for Gen X, 42% for boomers and 27% for the Silent Generation. But what we’ve found with previous market studies is that what younger generations, especially Gen Z, want today is what the

Building Customer Relationships in the Insurance Industry

Gone are the days of customers choosing to work with an insurance company simply because there aren’t any other options. We don’t just get our news from word-of-mouth meetups with friends anymore, just as we don’t choose our insurance or financial companies based on who is available in our area. Instead, choosing to work with an insurance company is a longer, more thought-out process. Potential customers consider everything from a company’s online reviews to their customer service to their policies and price. Because of this, it’s more important than ever to build customer relationships that are personal, trustworthy and will stand the test of time. Let’s dive into why insurance companies should prioritize building relationships throughout the customer journey and how to get started. What Does a Customer Relationship in Insurance Involve? Customer relationships in the insurance industry are the emotional connections and trust built between insurance providers and their