Personalized Video Now a ‘Must-Have’ in the Gaming Industry

A version of this article appeared on Yahoo. You can read it here.

Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the goal of increasing player retention.

Personalized year-in-review videos are especially suited to gaming, an industry rich in data-driven content such as player stats and activity. This is the kind of personalized data players want to see, and it’s even more powerful included in a video, which is fun to watch and easy to share on social media.

And this holds true across subsets in gaming, from mid-core games to social casinos to massively multiplayer online games (MMOs) and beyond.

Take a look at the example from Plarium below.

Idomoo launched several personalized gaming campaigns last year, including videos for CCP Games, Playdemic, Ubisoft and Plarium.

Results Behind the Rise

Personalized Video gaming campaigns are engaging, cinematic and beg to be shared on social media, reaching a global audience of millions. But they’re more than just eye candy. They drive real business value.

Ebook

Here’s how today’s top gaming companies reengage players

Here are just a few of the results we’ve seen from past gaming campaigns:

Along with boosting engagement and retention, dynamic videos can easily be distributed in-app, allowing for a seamless transition as players experience their video and then jump back into the game, all without missing a beat.

These gaming campaigns reach a global audience of millions, frequently in multiple languages. Thanks to built-in automation tools, adjusting dynamic scenes for changes in language is easy. Our platform supports dozens of languages, even emoji, for dynamic text and close captions.

Gaming Campaigns at the Next Level

With our Next Generation Video Platform, campaigns can also be automated via API so that when a player unlocks an achievement, they instantly receive their dynamic video, rendered in up to 100x real time.

This trend for Personalized Video in gaming speaks to the growing and increasingly younger player demographic, particularly Zoomers. Gen Z, a generation that loves video, makes up 30% of new players, according to a recent report by Accenture.

White Paper

How to market to Gen Z on a personal level

Gaming videos in the last year also took advantage of new Living Video, allowing for real-time user customization. With this next-generation technology, users can update their video by adding their avatar photo or changing other text or media to instantly generate a new video. They can also select the gaming stats they want for their video to create a highlights reel showing what they care about most.

Looking Ahead

Yaron Dishon, Idomoo CRO, is looking forward to our next projects in the boundary-pushing world of gaming.

“We’re excited to continue to work with big names in gaming and build on our success,” said Yaron Dishon, Idomoo CRO. “Our campaigns have proven we’re a must-have in this industry where innovative, immersive visual experiences are always in demand.”

For more video inspiration, check out a few of our past gaming campaigns. You can also download our free guide to increasing player engagement.

When you’re ready to join the Personalized Video trend in gaming, reach out and we’ll set up a demo to show you what’s possible.

Schedule a Call

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
post

Subscribe to Our Newsletter

Explore More Content

Related Articles

Next Gen Video Awards 2023: Best Results, Creative and More

Next Gen Video Awards 2023: Best Results, Creative and More

For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to our illustrious internal judges as not just great videos — the internet already has plenty of great videos — but as truly effective applications of dynamic video to spark meaningful engagement between brands and customers. So without further ado, here are our winners in each category along with what made the video stand out. We hope it inspires your next campaign! Best Recap Video We love a good personalized recap. While the year in review is the most common use case, we’ve created personalized recaps covering everything from a month to a decade. These custom showreels — able to recap

Read More
Mercedes-Benz Finance

Mercedes-Benz Finance Engages Customers With Idomoo Personalized Video

How can you engage customers, promote self-service, boost your bottom line and go green, all at the same time? Sometimes, it just takes the right digital tool and an innovative approach. That’s what Mercedes-Benz Finance found when they leveraged Idomoo’s Next Generation Video Platform to create Personalized Videos for both the beginning and the end of the customer journey. At the start of the customer’s journey, the video welcomed them to Mercedes-Benz Finance, explained what to expect, and shared how to manage their agreement in the self-service portal. Near the end of their agreement, customers received a video that covered their options and next steps for their agreement. Combined, the videos represented a powerful, personalized approach to customer communications. Using Idomoo’s platform to seamlessly blend creative with customer data at scale, each video was 100% unique with personalized details like customer name plus dynamic scene logic for different flows. Take

Read More
How Video Marketing Clarifies Bill Communication

How Video Marketing Clarifies Bill Communication

Go ahead — shout out some words to describe video marketing. Sleek? Modern? Easy to watch? Engaging? Now think of how you’d describe bill communication. Dry? Confusing? Boring? Boring? Did I guess right? In general, video gets labeled trendy and fun (if you said “expensive,” you need to read the first in our roundup of video marketing myths) while bill communications are considered dull. So how can video and bills — two things that are so very different — get into the same message? And why does it matter? That’s a lot of questions for one blog intro. Read ahead. We’ve got answers. The Problem With Bill Communications If you think your bill communications are tedious, we can guarantee your customer thinks the same way. Just imagine how it feels from their end. We do so much to get new customers on board with fancy advertising campaigns. Marketeers, designers, brand

Read More

Request a Demo

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.