As tailored experiences become the norm rather than the exception, Personalized Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalized Videos delivered via email led to higher engagement among donors led to a
What if video were faster? As in, bringing your creative video ideas to life took less time and effort, and the path from inception to audience engagement was streamlined and swift. Imagine the potential — A/B tests with quicker turnarounds, marketing campaigns launched at the height of relevancy and hyper-personalized
For over a decade, we at Idomoo have been pushing the boundaries of video innovation. We understood that human beings are visual creatures, and therefore in the digital space, videos are the most engaging content format. But we wanted video to evolve from a traditional viewing experience to something new
In the unabated sprint towards all things AI, it seems humanity is being left in the digital dust. Are we really ready to let our experiences be governed solely by software? Or do we still yearn for the comfort of human connections and trusted fellow travelers to help guide us
For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to
Personalized Video combines the power of personalization with everyone’s favorite type of media: video. As with any form of content, adding personalization requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalization is a boon
A version of this article appeared on MarTech Series. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the
What’s the endgame of personalization? The answer is that there is no definitive answer. The need for a personalized marketing campaign depends on the business agenda of a company, organization or industry.
Idomoo was recognized in the 2022 Gartner® report titled, “Add Video to Your Personalization Strategy.” We know personalization and video are both key tools for CX. Together, they represent a powerhouse for meaningful engagement between the brand and consumers.
Madison Advisors analysts have named Idomoo a standout interactive Personalized Video platform in their recent study of the industry. Worth hundreds of millions in 2021, the interactive Personalized Video market is forecasted to grow even more in 2022.
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