From tailored recommendations by retailers to customized playlists by Spotify, personalized experiences are everywhere — and they’re embraced by today’s customers. According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. In other words, personalization is (or should be) an essential part of your CX strategy.
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Video marketing is no exception. In fact, consumers are 4x more likely to want a personalized video than a generic one. Video personalization platforms have made it possible to address your audience by name and deliver content that resonates on a personal level. That grabs viewers’ attention, builds a deeper connection and drives engagement.
Whether you’re aiming to boost customer engagement, drive sales or enhance user experience, personalized video can make all the difference. To help you get started, we’re covering 11 of the best video personalization tools and what each one has to offer. But first, let’s break down why they’re so essential.
Why Use Video Personalization Platforms?
Video personalization tools, also called video personalization platforms or software, use your customer data to create a unique version of a video for every viewer. That can include their name, account details, offers, visuals and even the language they hear, all built into the video itself.
Creating personalized videos without a tech platform would involve a lot of manual effort. You’d have to create a unique video for one customer and then move on to the next one, meticulously editing each video to be relevant for that individual. While this approach can yield results, it’s way too time-consuming and resource-intensive for businesses to sustain, especially when scaling to a larger audience.
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9 Ways To Personalize Video Content
This is where video personalization platforms come into play. They streamline the entire process, making it easy to produce personalized video content at scale. With features like automated data integration, customizable templates and even AI tools, you can quickly generate videos tailored to each viewer without the hassle of manual editing.
Check out the year in review below for a taste of what’s possible.
How To Choose a Video Personalization Platform
There’s no single best video personalization tool for every team. A sales rep recording a quick follow-up and a bank sending tens of thousands of onboarding videos need very different things.
Before you start booking demos, it’s helpful to consider what you need and to get a clear list of questions to ask. Here are 5 factors to keep in mind.
Know the Scale You Need
Some tools are made for one person recording one video at a time. Others can render personalized videos at nearly unlimited scale. Consider your audience size today and how you expect to grow.
You also want to look at the marginal cost to make additional personalized videos. If you plan to make more than just a few videos, that cost needs to be low. That means making 3 personalized videos shouldn’t be triple the cost of making one. It shouldn’t even be 1.5x the cost of making one. Because while you might be able to afford that for a handful of videos, as soon as you want a personalized welcome for each of your 2,000 customers, you’re sunk.
Check How Your Data Gets In
Personalization runs on data, so ask how each platform connects to your CRM, CDP or other data source. The smoother that connection, the faster you can launch and update campaigns.
You may also want to consider if you need real-time data. Do you want to connect to your store inventory so the video knows what’s in stock and can update instantly? Do you need to connect to a weather feed so you can add a dynamic scene with advice for travelers based on rain or sun? Or maybe you just want videos to be generated on demand with the latest customer data.
Look at How Deep the Personalization Goes
A first name in the opening frame is a start. But the most effective videos weave each viewer’s details, like account balances, offers or milestones, into the scenes themselves.
You also want to look at how the personalization is added. Is it just a text overlay on top? Or is it actually part of the video — meaning the personalized object catches light and shadows the same way other elements do, characters can walk in front of it, that sort of thing. It’s part of the world around it.
Like when the actress below (in a video for a multinational bank) walks past this personalized license plate. Notice that the personalized data doesn’t float on top. Your customers will notice the difference.
Don’t Compromise on Creative Quality
Templates make production quick, but they never really fit your content and they tend to look like what they are: cookie-cutter solutions. We admit it, we’re not big fans of templates.
Look for a tool that designs around your content while keeping every video on brand. AI should take the heavy lifting off your team without lowering the bar.
Check the Security Credentials
If you’ll be adding customer data to your videos, as you probably will, be sure to see if the video personalization platform you’re researching has industry-standard security certifications. These include credentials like SOC 2 Type 2, ISO 27001, GDPR and HIPAA compliance.
This is especially important if you work in a regulated industry like finance or healthcare.
It’s also worth asking where videos are rendered and how customer data is handled along the way.
Best Personalized Video Tools Chart
As we dive into the best video personalization platforms out there, we’ll highlight what each platform is known for and how they compare in terms of ease of use, scale, quality, security and more. This way, you can make an informed decision on which platform best suits your needs.
But first, here’s a chart for easy scanning.
| Company | Year Founded | Headquarters | G2 Rating | Notable Clients | |
|---|---|---|---|---|---|
| 1 | Idomoo | 2007 | New York, New York | 4.8/5 | JPMorganChase, Verizon, Oracle |
| 2 | Vidyard | 2010 | Kitchener, Ontario | 4.5/5 | HubSpot, Pipedrive, Flight Centre |
| 3 | Sendspark | 2019 | San Antonio, Texas | 4.7/5 | Udemy, Indeed, Deel |
| 4 | SundaySky | 2006 | New York, New York | 4.5/5 | Alliant, Constant Contact, Rent-A-Center |
| 5 | HeyGen | 2020 | Los Angeles, California | 4.8/5 | Trivago, HubSpot, Coursera |
| 6 | Plainly | 2020 | London, England | 4.8/5 | WPP Production, UNICEF Australia, Anywhere Real Estate |
| 7 | Pirsonal | 2017 | Málaga, Spain | N/A | BMW, Mitsubishi Motors, Zumba |
| 8 | VideoSmart | N/A | London, England | N/A | Royal Bank of Scotland, Mazda Financial Services, P&O Cruises |
| 9 | BlueRush | 2002 | Toronto, Ontario | N/A | Pacific Life, TD, Assurity |
| 10 | Hippo Video | 2016 | Newark, Delaware | 4.5/5 | Amazon, British Airways, Panasonic |
| 11 | Precisely | 1968 | Burlington, Massachusetts | 4.3/5 | Blue Shield of California, Security First Insurance, Blancheporte |
Now let’s dive in, starting with yours truly.
1. Idomoo
At Idomoo, we’re all about quality at scale. Our patented real-time rendering technology enables cinematic personalized experiences, no matter how many you need to produce. Better yet, you can have your campaign up and running in days rather than months, thanks to Lucas, our AI video agent.
Lucas is the only AI built for personalized video at scale. Give him a prompt, a webpage or a document, and he creates the video and builds each viewer’s data right into the scenes. No need for templates. Lucas uses our foundation model to design a layered video blueprint around your content so every output is studio quality and flawlessly on brand.
And if you prefer to hand it off, our team can handle video production. You just let us know what you need and we make it happen. Whether you’re looking for real-time data, interactivity, live action or animation, avatars or multi-channel distribution, we’ve got you covered.
Data security is also a top priority for us, and we’re proud to be ISO 27001 information security certified and SOC 2 Type 2 and HIPAA compliant. We’re battle-tested by global leaders in finance, and we annually pass cybersecurity audits by third-party firms.
- Founded in: 2007
- Headquarters: New York, New York
- G2 rating: 4.8 out of 5
- Use cases: Customer acquisition, onboarding, churn reduction, sales, customer service, loyalty, explainers, customer engagement
2. Vidyard
Vidyard is a video platform built for sales and marketing teams. It offers a suite of tools for creating, hosting and sharing videos intended to increase engagement and conversion rates.
When it comes to video personalization, Vidyard started with recorded video messages for targeted outreach. It now also offers AI avatars that create personalized videos for prospects at scale.
The solution also integrates with various CRM systems and marketing automation platforms like Salesforce, HubSpot and Marketo, making it easy to incorporate video into existing workflows. It’s a strong fit for sales and marketing teams that want to add a personal touch to their outreach.
- Founded in: 2010
- Headquarters: Kitchener, Ontario
- G2 rating: 4.5 out of 5
- Use cases: Prospecting and intros, sales, sales support, marketing, converting and closing, corporate communications
3. Sendspark
Sendspark is built for sales teams that want to record a video once and personalize it for every prospect. AI voice cloning swaps in each viewer’s first name, and dynamic backgrounds can show the prospect’s own website or LinkedIn profile behind you.
You can bring in contacts from a CSV file, your CRM or the API, and personalized videos can go out in 10 languages. Dynamic thumbnails and landing pages carry the personal touch beyond the video itself.
Sendspark is SOC 2 Type 2 and GDPR compliant and offers more than 50 integrations, from HubSpot and Salesforce to outreach tools like Apollo, Outreach and Salesloft. It’s a natural fit for sales development reps and account executives running high-volume prospecting.
- Founded in: 2019
- Headquarters: San Antonio, Texas
- G2 rating: 4.7 out of 5
- Use cases: Sales prospecting, deal follow-up, customer success, marketing, recruiting, internal communications
4. SundaySky
SundaySky is an AI-powered enterprise video platform that covers video creation and personalization. Recent additions include AI avatars, AI voices and document-to-video.
The company offers an array of easy-to-use content templates, text-to-speech narration and music tracks, making it possible to produce videos tailored for individuals. However, its strong focus on existing templates and automated content creation may limit creative flexibility compared to platforms that offer more customization and interactive features.
SundaySky makes video distribution easy across various channels, including through CMSs, apps and social media platforms like Facebook and LinkedIn. It’s also SOC 2 Type 2 certified and HIPAA and GDPR compliant.
- Founded in: 2006
- Headquarters: New York, New York
- G2 rating: 4.5 out of 5
- Use cases: Acquisition and selling, onboarding and education, service and support, loyalty and rewards, performance video advertising
5. HeyGen
HeyGen is best known for AI avatars, including digital twins that look and sound like you. Its sales tools let one recording become thousands of outreach videos, with each prospect’s name, company and other details filled in.
Voice cloning and video translation into 175+ languages make it easy to reach global audiences. Per-recipient personalization from a spreadsheet runs through HeyGen’s API rather than its standard interface, so plan for some technical setup if you want to go beyond batch campaigns.
HeyGen is SOC 2 Type 2 certified and GDPR compliant, and it connects natively with HubSpot. It also works with Clay, Zapier and Make, which makes it a strong fit for sales and marketing teams that want avatar-led outreach.
- Founded in: 2020
- Headquarters: Los Angeles, California
- G2 rating: 4.8 out of 5
- Use cases: Sales prospecting, demo follow-ups, sales enablement, marketing, training
6. Plainly
Plainly automates video production in After Effects, so motion designers can build one template and turn out personalized videos, localized versions and dynamic ads in bulk. It runs in the cloud, which means your team doesn’t have to render each version by hand.
Its customers use it for everything from creative production to fundraising. UNICEF Australia, for example, used Plainly to thank 20,000 donors with personalized videos.
Because everything is built in After Effects, Plainly is a good fit for teams that already have motion designers in-house or an agency on hand to create and update templates.
- Founded in: 2020
- Headquarters: London, England
- G2 rating: 4.8 out of 5
- Use cases: Personalized video, localized video, dynamic video ads, creative production
7. Pirsonal
Pirsonal provides personalized video software known for its flexibility and adaptability. Its unique selling point is its ability to adapt to your team’s expertise, audience size and workflow. No need for specific volumes or After Effects experts.
Pirsonal also works with After Effects and Canva templates, so your team can build videos in tools it already knows. Its security features, including ISO 27001 certification and a choice of EU or US data residency, offer reassurance to brands that their data remains safe.
It’s a user-friendly option for teams that want to launch personalized video campaigns quickly.
- Founded in: 2017
- Headquarters: Málaga, Spain
- G2 rating: N/A
- Use cases: Personalized video landing pages, invoice explainers, sales, lead engagement, event invitations
8. VideoSmart
VideoSmart specializes in end-to-end personalized video services, from concept development to deployment and analytics. The company creates videos in various styles, such as 2D animation or live production, and incorporates unlimited customer data points to create a personalized customer experience.
In terms of delivery, VideoSmart uses its own video player to optimize videos for different devices and enable interactive elements such as scene branching, drag-and-drop and clickable links. The platform is also ISO 27001 certified and integrates with Salesforce.
One thing to note is that its personalized video service is largely agency-managed, which works well for businesses that want a hands-on, customized service. For self-serve AI video creation, VideoSmart points customers to its separate Vidiu platform.
- Founded in: N/A
- Headquarters: London, England
- G2 rating: N/A
- Use cases: Renewals, personalized recommendations, reminders, customer communications, engagement, onboarding, loyalty
9. BlueRush
BlueRush’s IndiVideo is designed to help brands create personalized videos that can also have interactive CTA buttons. The company offers both full-service and self-serve options, catering to organizations of different sizes and needs.
Its full-service option provides videos tailored to specific business goals. For those who prefer hands-on control, its self-service option allows anyone to create personalized videos quickly using video templates and AI-powered tools.
BlueRush is SOC 2 certified. Its videos aren’t pre-rendered on a server. Instead, they render on the viewer’s device, so it’s worth asking how that approach fits your security requirements and the channels you plan to use.
It also offers real-time analytics, so you can see how each campaign performs.
- Founded in: 2002
- Headquarters: Toronto, Ontario
- G2 rating: N/A
- Use cases: Sales pitches, onboarding, product demos and tutorials, follow-up, upsell, financial calculator videos
10. Hippo Video
Hippo Video is a video platform that emphasizes speed and simplicity. It offers an AI-powered interface that allows users to create and share videos, specifically focusing on avatar videos, a subset of AI video.
With Hippo Video, users can personalize video content through custom branding, personalized thumbnails, in-video text personalization and more. It centers around creating targeted, personalized content for specific audience segments or individuals, and its campaigns are built to reach thousands of prospects.
Security-wise, Hippo Video is SOC 2 Type 2 compliant and ISO 27001 certified. The solution also supports integration with other platforms, including Gong, HubSpot and Salesloft, which makes it a solid choice for sales teams that want a simple way to personalize outreach.
- Founded in: 2016
- Headquarters: Newark, Delaware
- G2 rating: 4.5 out of 5
- Use cases: Sales, internal communications, marketing, testimonials, customer support
11. Precisely
Precisely is a major data integrity services provider that also offers video personalization through its platform, EngageOne™ Communicate. Whether through its extensive library of ready-to-use templates or by uploading your own brand assets, the platform makes it easy for businesses to create dynamic videos tailored to each individual viewer.
A key feature of EngageOne™ Communicate is its mobile-optimized HD video delivery, which ensures high-quality content across various devices and platforms. The platform also has a simple design interface that allows any business user to quickly create and deploy video communications without extensive training.
EngageOne™ Communicate videos aren’t pre-rendered. Instead, they update live with each customer’s data as they play, so it’s worth asking how that approach fits your security requirements.
In terms of scalability, Precisely says the platform can reach audiences of anywhere from dozens to millions.
- Founded in: 1968
- Headquarters: Burlington, Massachusetts
- G2 rating: 4.3 out of 5
- Use cases: Sales, customer service, explainer videos, onboarding
Adobe (Honorable Mention)
While not a true competitor for personalized video (as in, 1:1 videos at scale), Adobe is a player in the dynamic video space. It’s already a household name for creatives, thanks to its comprehensive suite of software tools for graphic design, video editing and more. For marketers, its video work centers on ads, with tools that help teams produce on-brand video content for different audiences.
Its GenStudio for Performance Marketing app can reformat existing videos for different ad formats and match content to different audience segments. It can also generate video clips with Adobe’s Firefly Video Model. (Note: This approach is similar to our dynamic video ads.)
With Adobe, the focus is more on creating high-impact video ads for audience segments rather than producing 1:1 personalized videos. This makes Adobe an excellent choice for businesses looking to scale up their video ad production.
- Founded in: 1982
- Headquarters: San Jose, California
- G2 rating: N/A
- Use cases: Video ads, ad variations for audience segments
Common Questions About Video Personalization Platforms
What Is Video Personalization Software?
Video personalization software creates a different version of the same video for each viewer, using data such as their name, purchase history or account details. The result feels made for one person, even when you send it to millions.
How Much Do Video Personalization Tools Cost?
It depends on the type of tool. Self-serve tools for sales outreach usually charge a monthly fee per user. Enterprise platforms that create personalized videos at scale typically price by campaign or volume, so expect a custom quote.
Can I Use My Existing Customer Data?
Yes. Most platforms accept data from a spreadsheet, and enterprise platforms can connect to your CRM or other systems. Whatever you use, make sure the vendor handles that data securely.
What’s the Difference Between Personalized and Interactive Video?
Personalized video uses data you already have to tailor the content. Interactive video lets viewers click, choose and explore within the video. In some ways, making a video interactive is a way to personalize it. You can combine the two, for example with a personalized onboarding video that lets customers pick which features to learn about first.
Tip: Interactive video can also be a great way to learn more about your customers. By letting them enter info or make decisions on which path they choose, you’re gathering valuable first-party data you can use to personalize their experience going forward.
Find the Right Fit for Your Customers
Every tool on this list does something well, from quick sales outreach to cinematic quality at scale. The right one depends on who you want to reach and how many videos you need. Whether you want to boost customer engagement, close more sales or simply stand out, start with the factors above and you’ll narrow the list fast.
If you’re curious what personalized video could look like for your customers, book a demo and we’ll show you.
