As artificial intelligence tools flood the internet, more than a few have cropped up to help with the video production process. They cover everything from AI voiceovers to digital avatars.
But there’s only one that can create studio-quality videos from any prompt and personalize them in real time.
Say hello to Lucas, the world’s first (and only) AI built for hyper-personalized video.
Launched in 2023, Lucas is designed with business users in mind. Security, scale, brand compliance — he’s got it all. Give him a prompt, or work with our team of pros who can handle it for you, and you’ll get a professional-grade video that dynamically adapts to your content and is flawlessly on brand. From there, Lucas can personalize it to any size audience.
The result? Every customer gets their own unique video, increasing not just engagement and sales but also those longer-term KPIs that arguably matter even more, like customer satisfaction and retention. That’s not surprising given that consumers are 4x more likely to want a personalized video than a generic one.
Of course, we’d rather introduce you to Lucas in a video. So here’s a video about Lucas, by Lucas. Wait till the end to see the prompt.
Here’s What Makes Lucas Unique
Most AI video tools fall into one of three camps. Template editors let you swap text and clips inside a fixed layout. Generative models like Veo create cool footage in short clips. Avatar platforms put a talking head front and center.
Lucas can use tools like gen AI footage and avatars when they complement the video, but his ultimate focus is getting you a business-ready output you can personalize and use right away for optimal results.
So how is Lucas different from other AI video tools? Here are the 5 main things that make Lucas stand head and shoulders above those other guys.
No Templates
We admit it, we’re not big fans of templates. They’re quick, but every video ends up looking like you forced your content into a box. Because you did.
You may have noticed that the video above doesn’t look templated. It’s not. It has text on the screen in some places, like the labels (Videus personalis — get it?), but that wasn’t a preset field where we had to fill in copy. Instead, Lucas dynamically generated the video to match the content for each scene.
CASE STUDY
Longboat Launches Personalized Onboarding Video 3 Months Early With AI
This is harder than it sounds. To achieve this, he uses Strata, our foundation model for layered video. Strata creates a video blueprint that adapts to your content so what you see is whatever was needed to tell the story, not just a stock design off the shelf.
And, just as important, every layer stays editable so it can be personalized or adjusted without starting over like you’d have to with standard diffusion models.
Native Personalization
McKinsey & Company reported that businesses that do personalization well earn 40% more revenue. We won’t bore you with every personalization stat on the internet (but, trust us, there are a lot — especially for Gen Z). But suffice it to say that personalization is essential for customer communications.
Fortunately, with Lucas, you can personalize even millions of videos. He’s the first and only video agent that lets you personalize at scale like this.
Here’s what that could look like:
- A personal welcome video for every new user
- A product recommendation video based on purchase history
- A thank-you or happy birthday video with your customer’s name
Now, with a lot of video tools, you’ll hear they do personalization, but you need to look one step deeper. It often means a name (or other limited text fields) in a box pasted on top of the video.
Lucas doesn’t use overlays. He builds each customer’s details into the scene itself. A name can appear on a billboard or a license plate, catching the same light and shadow as everything around it. You can see this in the video above with the dynamic text on the sign and the birthday cake — watch how the light passes over the icing where Priya’s name is written.
Another example is having an actor walk in front of a personalized element. When it’s an overlay, it floats on top. But as you can see in the example below, generated with Lucas via MCP, the personalized text remains part of the scene.
Unlimited Scale and Speed
AI video tools are all about convenience, and part of that means saving you time. How long do you want to wait for your AI video? Seconds? You got it. Lucas is all about speed.
Thanks to our industry-leading rendering engine, Lucas is able to generate videos instantly. No infinite loading bar here, just the video you need when you need it — now.
Post on
And he handles edits just as quickly. Time is key in the video editing stage so you can iterate quickly. Waiting several minutes (or hours) for each edit to render isn’t an option, so Lucas does it fast.
This is the same rendering engine that has powered video campaigns for major brands like Ubisoft and Google, so scale is no issue.
This also matters when it comes to scaling video personalization. Making 2,000 personalized welcome videos shouldn’t cost 2,000 times as much as making one. With Lucas, it doesn’t. He can render millions of videos at marginal cost.
That’s what makes it practical to personalize for your entire customer base.
Real-time also means you can use the latest, freshest data. Send your customers a personalized video based on a recent action they took or show them their latest stats. A year in review is a popular use case for personalized video that we’ve seen adopted with success across telco, travel, utilities, banking and more.
Recently, Orum used Lucas to send B2B customers a personalized recap of their year, and it was a huge success. The team saw 5x the engagement compared to past email campaigns, and they got an impressive 36% conversion rate on the core CTA.
Studio Quality
Every AI video creator will say they do quality. No one tells you, “we make crappy videos.” And yet, we’ve all seen them.
For Lucas, quality means a few things. First, it’s a video that looks like a studio made it — because Lucas is your all-in-one studio. It has a professional voiceover and slick graphics. It’s high-res and polished.
It also means the design is built around your content, thanks to Strata. (After all, if you hired an agency to create a video for you, and they gave you the same template they gave their last client, you’d be justifiably miffed.)
And your video is on brand. Really on brand, not just following a lame brand kit that only includes your logo, fonts and colors. Your brand is so much more than fonts and colors.
Instead, Lucas learns your voice and visual styles, building your unique Brand DNA (design, narrative and assets) so every video looks and sounds like you.
Here’s another example from Lucas.
The great thing about Brand DNA is that once Lucas learns your brand, all your videos are on brand. It’s effortless and flawless every time.
Corporate-Friendly
Lucas was made for businesses. That means not only is every video he creates automatically on brand — it’s also accurate.
Want to make sure your messaging is spot-on? (Of course you do. Accuracy is the No. 1 concern when it comes to AI video.) Lucas can connect with your internal knowledge base to pull from approved content, including:
- Product decks
- Sales enablement docs
- Support guides
- Your website
He can also streamline your review process. Start a review right inside Lucas, invite approvers and commenters (even if they don’t have an account) and track the status from your dashboard, all the way to sign-off.
Lucas also operates on our certified secure platform. We’re compliant with SOC 2 Type 2, ISO 27001, ISO 27799, GDPR and HIPAA, and we regularly pass audits by third-party cyber assurance firms with flying colors.
Two Ways To Work With Lucas
Some teams like to roll up their sleeves. Others would rather hand off the whole project to our team of personalized video pros. Lucas works either way.
Work With Lucas Directly
Chat with Lucas, share your content and tell him what you need. He’ll write the script, design the scenes and choose a narrator, then make changes as you ask.
Basically, if you can type, you can make a video. And that video comes with all the relevant production assets, such as:
- Script
- Voiceover
- Footage
- Animation
- Music
- Avatar (optional)
- Interactive CTA (optional)
Editing your video is just as easy. You can swap footage, change the script, animate images or even upload your own narration.
CASE STUDY
Virgin Atlantic Cuts Video Production Time by 75% With Lucas AI Video Agent
Prompts can be more than text. You can drop in a document, a webpage, image, screen recording, slides or even a script if you already have one handy. No tech skills required. In a matter of moments — less time than it takes to boil an egg — you have a finished professional video ready to share with the world.
Think of Lucas as your own personal movie producer. He’s an autonomous AI agent, trained in the art of producing engaging videos. He connects with other tech tools, from AI imagery to text-to-speech, so you don’t have to worry about the details.
And because Lucas already knows your brand, the first draft looks like yours from the start. That means fewer rounds of edits and more time for the next video.
Let Our Team Handle It
When you want a more turnkey approach, our team works alongside Lucas and takes care of the details. That includes everything from connecting your data to helping with omnichannel distribution.
That’s how Longboat Mobility launched its personalized onboarding videos ahead of schedule. Each new customer got a welcome video made just for them. The project took 4 days from start to finish, edits included.
Our team has handled hundreds of personalized video campaigns for some of the world’s top brands: Verizon, Chase, Virgin Atlantic, Oracle and more. So whether it’s your first personalized video or your fiftieth, you’re in good hands.
There’s a lot more Lucas can do. We didn’t even get a chance to talk about AI actors (think avatars, but better because they can interact with the scene) or gen AI soundtracks (using our own model) or advanced interactivity. And because Lucas is AI, he’s evolving all the time, learning something new that makes your work easier.
The Future of AI Personalized Video
We expect the demand for AI video to only grow going forward. Interest has almost tripled from the start of 2025 to the start of 2026 if global search volume from Google Trends is any indication.
Our latest State of Video Technology survey showed the highest interest in AI video among younger and more affluent consumers. Among Gen Z and millennials, 83% say they’re interested in getting AI videos from brands. That number rises to 87% for high earners. As these are the two early adopter segments when it comes to video tech, their responses suggest that this preference will become more mainstream in future.
And the demand for personalization, a longstanding trend in marketing, isn’t slowing down either. This year, over 70% of consumers say they want more personalization from brands. AI-powered personalized video delivers it without sacrificing quality or speed.
One thing’s certain — as the next trend in video technology continues to build steam, we’ll be right there at the forefront as always.
Ready To Meet Lucas?
If these examples have sparked a few ideas, why not see how Lucas could wow your customers? It’s easier than you think.
Let us introduce you.
