Today’s consumers are no longer easily impressed by generic marketing efforts. Having grown used to seeing their name in an email or getting a discount code on their birthday, they expect a higher level of attention and service. This is where hyper-personalized marketing comes in. While personalization has been a
Personalized Video content is quickly becoming a must-have for businesses. According to a consumer survey, video is the most memorable type of content from brands, and with nearly 73% of all consumers wanting more personalized communications, the demand for tailored video experiences is clear. Fortunately, advancements in artificial intelligence (AI)
When a patient is going through the healthcare process, the last thing they want to feel like is a number. Unfortunately, that’s often what ends up happening, but it doesn’t have to be that way. Healthcare stakeholders across the spectrum — providers, payors, and medical device, wellness and pharmaceutical organizations
Ever find yourself confused over customized and personalized video? You’re not alone. The terms are often used interchangeably, which can leave anyone with questions. Are they the same thing? Is one better than the other? How do they each enhance your video content and which one should you be using
Creating a Personalized Video for your customers is one of the best ways to connect with them, adding a human touch to your interactions. And if you want to send Personalized Videos at scale — to millions of people, for instance — you’ll need a way to automate them. Automating
In the travel industry, traditional marketing strategies are simply becoming less effective. Travelers increasingly seek tailored experiences that resonate with their unique preferences and needs and tell their story in a captivating way. So it’s no surprise a growing number of travel brands are leveraging Personalized Video at scale. Personalized
Personalized Video makes tailored interactions with customers fast and easy. It’s a great way to make a meaningful connection with your customers at scale. You can use a Personalized Video maker to create and celebrate memorable moments between your brand and your customers, building a solid foundation for long-lasting customer
From tailored recommendations by retailers to customized playlists by Spotify, personalized experiences are everywhere — and they’re embraced by today’s customers. According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. In other words, personalization now must be an essential part of a brand’s CX and marketing strategy.
It’s no secret that the amount of data available to us today is growing exponentially. Much has already been written about the rapid growth of big data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However,
Artificial intelligence is fast becoming the cornerstone of personalized marketing, but what piece is it in the puzzle of modern marketing efforts? Quite a big piece, as it turns out. AI has a hand in the creativity, accuracy and timeliness of marketing campaigns in all kinds of industries. From using
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