It’s no secret that today’s customers are driven by experience. A strong customer experience that removes friction has a big influence on the initial conversion and retention. This is especially true in the financial industry, where a miss on CX could lead to slow churn. J.D. Power’s annual report on
Picture a video that speaks directly to you — greets you by name, shows content you care about, perhaps next steps relevant to your situation. That’s video personalization: video content that uses personal data to create a unique viewing experience for every individual, no matter the audience size. We’ve seen
Your inbox dings. “Happy birthday,” your dentist says. But before you can even react, here’s another alert. Chewy’s got a treat for Bark Ruffalo, your goldendoodle. Another day, another “personalized” email. It’s one more message with your name slapped in the greeting, and it’s fast losing its shine. It’s no
If I start off this blog saying consumers expect personalization, you might, very fairly, be underwhelmed. “Tell me something I don’t know,” right? The expectation of personalization is so pervasive it follows us from our shopping carts to our streaming queues. And it extends to every kind of content, including
For most of the history of digital marketing, you could probably guess a company’s revenue from its videos. Enterprise brands had in-house studios, agency retainers and a production calendar booked through next quarter. Everyone else had a budget camcorder (or more recently, a smartphone) and a marketing manager squeezing video
Artificial intelligence powers the modern customer journey for many brands, spanning every industry from fintech to entertainment. AI tools drive powerful personalized experiences for individuals, inspiring customer loyalty and retention. When leveraged well, supportive AI tools can raise customer satisfaction by up to 20%. We’ve gathered some fantastic examples of
A decade ago, if you said “we do personalization at our company,” you might have meant dropping a first name in the subject line or greeting of an email. Maybe your company ran retargeting ads for buyers who visited your site or left something unpurchased in their shopping cart. It
A year ago, every marketer’s pitch to use AI for video would have sounded the same. Make videos faster. Make them cheaper. Make more of them. And that’s still a strong value proposition, part of what we like to call video velocity. But it’s not everything. The question now isn’t
Not long ago, the idea of “AI video” meant an interesting, slightly surreal clip shared on Twitter (in the days before X) or elsewhere on socials. Then came 2023, the “breakout year” for AI video, as Andreessen Horowitz called it. Characters often had extra limbs, shapeshifting was common, text was
Customer onboarding sets the tone for the entire relationship. A great welcome video makes a new customer feel like a VIP from day one, but traditional production timelines often push these projects to “someday” (read: never) instead of now. Longboat Mobility wanted a stellar onboarding video to help customers make
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Drop your details below, and we’ll show you how Lucas can level up your CX with personalized video.
