From tailored recommendations by retailers to customized playlists by Spotify, personalized experiences are everywhere — and they’re embraced by today’s customers. According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. In other words, personalization now must be an essential part of a brand’s CX and marketing strategy.
It’s no secret that the amount of data available to us today is growing exponentially. Much has already been written about the rapid growth of big data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However,
Artificial intelligence is fast becoming the cornerstone of personalized marketing, but what piece is it in the puzzle of modern marketing efforts? Quite a big piece, as it turns out. AI has a hand in the creativity, accuracy and timeliness of marketing campaigns in all kinds of industries. From using
Chances are you’re here because you’re one of the 91% of businesses using video for marketing purposes. This may leave you scrambling to boost your video marketing budget and ramp up video production. The reason? The allure of increased click-through rates and conversions from video content. But this ain’t Hollywood,
Insurance companies, along with other financial services industries, have wrestled with two important questions in recent years: How do we attract new customers and keep them engaged, and how do we stay competitive in our market? Our answer to these questions? Hyper-personalization. Personalized messaging can help insurance companies reach younger
Artificial intelligence powers the modern customer journey for many brands, spanning every industry from fintech to entertainment. AI tools drive powerful personalized experiences for individuals, inspiring customer loyalty and retention. When leveraged well, supportive AI tools can raise customer satisfaction by up to 20%. We’ve gathered some fantastic examples of
Hyper-personalization is changing retail. But how? Picture this: You log into your favorite online grocery store, and it instantly knows what you need. It suggests recipes based on your diet and usual purchases, highlights sales on your favorite products and even recommends new items you’ll love. At checkout, your preferred
Nearly everyone has a cell phone these days. According to the Pew Research Center, 97% of Americans have a cell phone, and usually it’s a smartphone. While it’s true that 70% of customers have remained loyal to their mobile carrier for around 3 years, a significant shift is underway. The
Think of the feeling of logging into your favorite streaming service and, in a snap, seeing a curated playlist of movies and shows tailored to your tastes. This isn’t the result of a wizard behind a curtain, but rather a system that analyzes your viewing history and preferences. These scenarios,
Let’s face it — running an ecommerce business is difficult. From differentiating yourself from the competition to marketing operations to selling and shipping, there’s a lot to think about. One tool that more and more business owners are employing to set themselves apart and grow their ecommerce operations is AI
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