Personalized Video has a strong track record with gaming audiences, driving 10x higher engagement and 17x player reactivation, not to mention the viral social shares.
Huuuge Games knows this firsthand, thanks to their previous 3 campaigns they’ve collaborated on with us (including this favorite that generated 4x higher conversions). But for their most recent campaign, they wanted to launch as quickly as possible.
Fortunately, that’s exactly where our AI agent, Lucas, excels.
How It Worked
Speed was key as this Personalized video promoted a timely 2-week run of a special “Betty in Wonderland” theme for Huuuge Games’ popular titles, Huuuge Casino and Billionaire Casino.
Thanks to AI, production was completed in just 4 four working days, a 95% time savings compared to past campaigns. Nearly 100,000 Personalized Videos were generated using Lucas AI Video Agent, showcasing custom in-game footage that brought this limited-run campaign to life.
Take a look at one of the personalized AI videos below.
To further increase engagement, Huuuge added a personalized animated GIF preview of the video in the campaign email, giving players a fun, eye-catching teaser before they clicked through to the full experience. Each video also included an interactive CTA so players could take action immediately after watching.
Campaign Results
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Like previous Personalized Videos from Huuuge, the video boosted player engagement while also reconnecting with churned players in a personal way. Players who engaged with the campaign played more and spent more than those who didn’t.
And ultimately, the campaign delivered 50% higher revenue retention during its run.
A look at the numbers:
- 50% higher revenue retention
- 4 days to completion — a 95% time savings!
- 46% more sessions per player
“At Huuuge Games, we constantly look for new ways to connect with our players,” said Maya Burlin, Director of Monetization and CRM at Huuuge Games. “With Idomoo’s AI technology, we were able to deliver a level of personalization that set a new standard for us. This wasn’t just about driving metrics — it was about creating meaningful, personal experiences for our players. The entire process was seamless.”
Your Turn
Designed for scale and speed while prioritizing accurate, on-brand content, Lucas can handle every step of the video creation process, from scripting to post-production. All it takes is a simple prompt, whether that’s a document, webpage or text.
If you want to give it a quick try, give our webpage-to-video demo a whirl.
Or, better yet, get in touch and we’ll schedule a call to go over exactly how Lucas can create your next winning video campaign.
