Related posts: gaming

The Video Hack Gaming

The Video Hack Gaming Brands Are Using To Reengage Players

A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last

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Things are heating up for the gaming industry.

Video Marketing for Video Games: Trends and Tips

Things are heating up for the gaming industry. A recent report from Mordor Intelligence found that video gaming trends have seen a massive surge in players and revenue recently, spurred by advanced technology adoption around the world and more time spent at home due to pandemic concerns.

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Personalized GIF example with high score for mobile gaming

How to Make Personalized Animated Badges for Mobile Games

It’s no secret that mobile gaming is big. Recent reports say mobile gaming is a $96 billion business, and it’s forecasted to grow to $272 billion by 2030. One big challenge for mobile gaming companies today is getting players talking about the game online, where it has the potential to

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Video Marketing Examples

6 Video Marketing Examples We Love and Why They Work

In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. Almost 90% of consumers say they want more videos from brands, and 87% of marketers report that video gives them positive ROI. Whether it’s laugh-out-loud video clips or the heartwarming videos that make

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EVE Online Rewards Top Fans With Personalised Year-in-Review

EVE Online Rewards Top Fans With Personalized Year-in-Review

To celebrate its top players and a banner year, CCP Games created a personalized year-in-review video for the EVE Online community. Deployed to over a million pilots, the “My Year in EVE” campaign allowed gamers to handpick achievements to include in their video, then generate that video in real time

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