How To Effectively Engage Gamers With Personalized Video and Infographics

In the entertainment industry, personalized recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy.

These dynamic campaigns perform so well not only because they’re personalized but also because they surface interesting insights about the customer. For “Wrapped,” it could be their listening personality. For gaming recaps, it might be how they compare to other players or their top wins throughout the year.

One thing’s certain — people love seeing and sharing content that puts them in the spotlight.

These recaps come in 2 main formats:

  • Infographic,which could be a static visual, like the one Scopely created for MARVEL Strike Force, or split into slides you can tap through, as Spotify does
  • Video, which can run for any length, although 1-2 minutes is most common for brands like Ubisoft, EA, Activision and others

Which should you choose for your campaign? In this blog, we’ll take a deep dive into how a data-driven year-in-review video (or season in review, decade in review, etc.) compares with a recap infographic. We’ll share examples from top brands, including tips for how to use both in your digital campaign.

Video vs. Infographic: Better With Both

If you’re trying to decide between data-driven video or data-driven infographics for your campaign, here’s something to consider — why not both? We recommend this dual approach since each one brings something to the table for improving engagement.

To know what will resonate with your target market, there are a few things you need to know first. This includes who your audience is, the amount of time you have before your launch, what you want to cover inside the content and what your goals are for the project.

This information will influence the medium (image or video) that you use for your campaign.

  • Audience: For example, if your audience includes younger demographics, video is the way to go. Gen Z and millennials prefer video, flocking to platforms like TikTok and YouTube.
  • Time: Infographics are typically faster to complete, although brands like Fortnite have launched data-driven video recaps in as little as 2 weeks.
  • Coverage: If you have a lot of data, an infographic will be too packed, but a video will let you include everything in a format that’s still concise.
  • Goals: We’ll get into this more below, but infographics and video work differently when it comes to CTAs, social sharing and other features that will directly influence your goals.

One thing is critical with any recap campaign — scale. Especially in the world of entertainment, companies are making recaps that reach millions around the globe. See the Assassin’s Creed video below as one example. This campaign included a possible 13 languages in total. Your content (and any technology provider you partner with to power that content) needs to be able to scale with you.

Benefits of Video

If we look at the data comparing video with infographics, video is a clear winner in almost every use case.

It’s the most popular form of digital media today, especially among Gen Z, a growing cohort of gamers. It’s also a much bigger reward for players than a graphic, prompting users to engage with the content. One of our gaming clients generated over 750,000 sign-ups from players who wanted to get their personalized recap video the following season.

EBOOK

See how the big brands are wowing players with data-driven video

Video is also able to do more than graphics — even animated ones — by nature of its technology. It’s easier to share because users can download the MP4 and upload it to any channel. With our Next Generation Video Platform, it can even be interactive, not just with CTAs that drive action but also allowing the user to customize the video within the player. This enables user-generated content within the campaign, further increasing virality.

Increasing engagement and reengagement is one of the things recap videos do best. Here are a few client wins from past campaigns we’ve supported that proves this point.

And if you’re looking for a medium that reminds players of the game, replicating the high-quality visuals they’ve come to expect, only video can do it, and only Idomoo can personalize that video content at the highest quality and at a scale of millions.

Watch the stunning creative in the #MyWarzoneLegacy video from Call of Duty.


To recap, here are the top benefits of video:

  • It’s the most popular form of online content.
  • It’s easier to share on social media.
  • It can be interactive.
  • It’s a bigger reward than an infographic.
  • It replicates the high-quality visuals of the game.
  • It can be customizable for UGC.
  • It delivers on KPIs.

Personalized Recaps on the Rise

Recap campaigns are hailed as “marketing genius” because they leverage simple human psychology, putting the customer in the middle of their own story.

Here’s another example we love. See how Hi-Rez made the video a “monument” to players’ achievements.

We’ve seen rapid adoption of this marketing tactic among gaming giants like Ubisoft, Epic Games, Activision and many more. Done well, Personalized Video recap campaigns empower brand advocacy, boost player retention and increase retention. The video format reminds players how much they enjoy playing and increases awareness and referrals through social sharing. It can also promote new games and seasons, as you saw in the videos above.

Adding in a data-driven infographic only enhances your personalized marketing campaign. It lets players enjoy and share their recap in multiple ways. And allowing players to share these personal stories strengthens the broader sense of online community — an important part of the connecting gaming experience.

Pro tip: When you’re sharing your Personalized Video, try a personalized GIF as the thumbnail to catch attention if you distribute it via email, as Huuuge Games for their incredibly successful campaign.


For more tips on how to enhance your recap campaign, take a look at our guide on 7 tips for a stellar personalized year in review.

Upgrade Your Year in Review

Check out more of our personalized recap videos for inspiration from some of the world’s top gaming brands.

When you’re ready to learn more, schedule a call to chat. We’d love to talk about how we can revolutionize your player experience with the power of video.

Schedule a Call

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Explore More Content

Subscribe to Our Newsletter

Email * Enter Email

Related Articles

The Ultimate Guide to Personalized Video

The Ultimate Guide to Personalized Video

From reducing service calls by 30% to uplifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses. While Personalized Video is undeniably transforming how we connect with audiences, the concept can be a bit confusing at first. Is it just adding someone’s name to a video or is there more to it? Who can leverage Personalized Video and what do you need to launch campaigns effectively? No worries — we’ve got you covered. This guide will demystify Personalized Video, explaining what it is, what it looks like and how you can use it to connect with your target audience in a truly unique way. Ready to dive in? Here’s everything you need to know about Personalized Video. What Is Personalized Video? Picture a video that speaks directly to you — literally. It greets you by name, shows content tailored

Read More
Hyper-Personalization in Retail: Why the Hype Is Right

Hyper-Personalization in Retail: Why the Hype Is Right

Hyper-personalization is changing retail. But how? Picture this: You log into your favorite online grocery store, and it instantly knows what you need. It suggests recipes based on your diet and usual purchases, highlights sales on your favorite products and even recommends new items you’ll love. At checkout, your preferred delivery times and payment methods are already set. This, my friend, is hyper-personalization in action in the retail sector. Hyper-personalization goes beyond traditional personalization by using advanced data (and sometimes even artificial intelligence) to tailor every aspect of the shopping experience to individual preferences and behaviors. For marketers, this means tapping into detailed customer data to create highly relevant and engaging campaigns, which boosts loyalty and sales. Let’s explore how hyper-personalization is changing retail, the tech behind it and how you can implement it effectively. Hyper-Personalization: A Bird’s-Eye View In the past, personalized marketing has been used as a way

Read More
6 Video Marketing Examples We Love and Why They Work

6 Video Marketing Examples We Love and Why They Work

In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. According to our State of Video Technology report, 83% of consumers say they want more videos from brands, with 82% of those who have received video saying they enjoy the content. Better yet, 90% of marketers report that video gives them positive ROI. Whether it’s laugh-out-loud video clips or the heartwarming videos that make us feel warm and fuzzy, video has an emotional appeal unlike other media. It engages on multiple levels with movement, sound, in-video text and more — the next best thing to being there in person, connecting 1:1 with the brand. In this post, we’ll explore some of the best video marketing examples from brands and explain why they work. We’ll also talk about how you can make video even closer to a 1:1, personal connection with your customer. First

Read More

Request a Call

Leave your details below, and we’ll be in touch to show you what Personalized, Interactive and Enterprise AI Video can do for you.