Related posts: recap

Why Spotify Wrapped Works and How You Can Do It Too

Why Spotify Wrapped Works and How You Can Do It Too

It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to over the year. Whether

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It’s Time To Upgrade Your Personalized Infographic to Video

How To Effectively Engage Gamers With Personalized Video and Infographics

In the entertainment industry, personalized recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy. These dynamic campaigns perform so well not only because they’re personalized but also because they surface interesting insights about the customer. For “Wrapped,” it could be

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Why Is Customer Engagement Important? The Hidden Tie to ROI

Why Is Customer Engagement Important? The Hidden Tie to ROI

In today’s fast-paced and constantly evolving business landscape, customer engagement has become more vital than ever before. It’s no longer enough to simply attract customers. Businesses must now find ways to actively involve them, fostering a relationship that goes beyond the initial purchase. According to a report by Harvard Business

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7 Tips for a Personalized Year-in-Review Video

7 Tips for a Personalized Year-in-Review Video

For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. It’s a period of reflection and celebration, and tapping into this sentiment is a great way to create deeper connections with your audience. With the

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How Huuuge Games Boosted Conversions 4x With Personalized Video

How Huuuge Games Boosted Conversions 4x With Personalized Video

Huuuge Games surprised fans with their first ever Personalized Video, and it was a huge success, if you’ll pardon the irresistible play on words. The videos invited players to look back on their top wins, their luckiest day and more over the past year. It was even interactive, with calls-to-action to keep spinning and share the video.

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Year-In-Review Video Campaigns

Year-In-Review Video Campaigns: Why Your Brand Needs Them

We’ve all seen them: those short videos that show off your brand’s best moments of the year. A few years ago, brands only used these year-in-review campaigns for internal purposes — to highlight company milestones and successes for employees. Nowadays, however, many brands are turning to year-in-review video campaigns as

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The Video Hack Gaming

The Video Hack Gaming Brands Are Using To Reengage Players

A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last

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