Decade in Review: Saints Take a Long Look Back With Personalized Video

You’ve heard about a year in review. But what about a decade in review?

Adopted by brands like the Financial Times, WW, and Spotify, personalized recaps are engaging and shareable, perfect for social media.

click to tweet

Click to Tweet

When it comes to sending your customers personalized recap videos, a year in review might be the most common scenario. The end of the year is a natural time to reflect on what you’ve accomplished over the past year. Dozens of brands, from Delta to Weight Watchers, have used Personalized Video to connect with their audience and grab attention.

They’ve created videos that sum up the viewer’s readership (the Financial Times), player stats (gaming brands), workouts (Orangetheory Fitness), and much more.

And we don’t need to name-drop Spotify here, but let’s do it anyway. Year after year, Spotify Wrapped is one of the most talked-about marketing campaigns out there. Recap videos are engaging, shareable and personalized, made for the era of viral social sharing. What’s not to love?

A Decade To Remember

Southampton Football Club had amazing results last year partnering with Idomoo on their first Personalized Video campaign, so they kicked things up a notch (pun absolutely intended) for their next campaign — covering a full decade in review. Still 100% unique and personalized for every fan.

Take a look below.

As you can see, it’s more than a season in review. The Saints expanded their campaign to cover a full decade of games for each fan. There were a range of personalized data points, such as:

  • the fan’s name
  • matches attended
  • goals seen
  • miles traveled

And all of it was seamlessly blended with video, courtesy of our Next Generation Video Platform.

Instead of a “season in numbers” as before, this decade in numbers highlighted the big wins and other top moments that fans were a part of, live from the stadium, over the years. Thanks to the power of personalisation, the story changes based on who’s watching. For those who’d already renewed, the goal was to increase their sense of pride in their team. For those who hadn’t, it was to encourage them to renew.

Each personalized video ended with a personal shoutout to the fan and, if relevant, a prompt to buy a season ticket.

“Personalised Videos are proving to be invaluable when it comes to celebrating the loyalty of our fan base,” said Jack Walkling, Head of Marketing at Southampton Football Club. “We’re focusing on giving the recognition that fans deserve and their commitment to the club, especially after the difficulty of last season.”


Orangetheory Fitness scored with their personalized loyalty campaign — here’s how

The campaign was a big win all around. It was shared across social media, boosting brand reach, and engagement with those who saw the video was a whopping 15x higher compared to Southampton Football Club’s benchmark.

“A personalised highlight reel like this celebrates fans’ connection to the team, going far beyond what you can say in an email or generic announcement,” explained Dotan Ginsbourg, GM of Gaming here at Idomoo.

“Southampton Football Club loves their fans, and that passion comes through in this video at a personal level, which is what makes it so shareable and so effective,” he said.
Read more about this campaign in the news.

Tips for Your Recap Video Campaign

So a couple takeaways here if you’re planning a similar campaign. Think outside the “year in review” box. It might be a fit, but you might want to do something longer (or even shorter — we’ve seen both).

And let your enthusiasm for your audience shine through. It’s in the name: Personalized Video. This is all about the personal connection. Adding a personal message at the end can make a difference.

Since Southampton FC distributed their video via email, they also used a Personalized Graphic as their thumbnail to right away show viewers that this video was just for them. And it was a GIF, adding movement to capture attention. The personalized GIF was a good strategy, increasing click-through rates by 33%. (Personalized GIFs are always our recommendation. Read our best practices guide for adding video to email.)

Pro tip: Personalized recap videos can also have a UGC component, letting fans pick what they want in the video so they can generate it right then (in real time) with the stats or memories they want featured.

Looking Ahead

What’s next for the Saints? Their proudest moment was in 1976 when they beat Manchester United 1-0 in the FA Cup Final at Wembley Stadium, but the club has been around for 137 years so they’ve got a lot of history and much more still to come. At Idomoo, we’re just proud to help them tell their story.

“Working alongside Idomoo, we have been able to achieve another successful campaign,” Walking said, “highlighting a decade of devotion and helping to secure a future of support.”

Your Turn

Ready to kick things in gear for your customer engagement strategy? Recap videos — whether it’s a season, a year or longer — are the perfect antidote to boring communications. People love themselves, and making them the star of their own video is bound to turn heads.

We can show you how it’s simple and scalable. Just give us a shout, and we’ll be in touch.

Get Started

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Subscribe to Our Newsletter

Email * Enter Email

Explore More Content

Related Articles

How To Level Up Your Sales Strategy With Personalized Video

How To Level Up Your Sales Strategy With Personalized Video

Hitting sales goals can often feel like an uphill battle. As consumers become increasingly discerning and the competition for their attention intensifies, many sales teams find themselves scrambling for innovative sales tactics to connect with their audience and boost conversions. Amidst these challenges, Personalized Video marketing has emerged as a game-changer. In a time where we’re constantly bombarded with ads and content, a personal touch can make a huge difference. In fact, most sales leaders believe personalizing the buying process to each prospect will become more and more important in the future. From forging genuine connections to evoking emotions that drive action, let’s take a look at how this Personalized Video can transform your sales and marketing strategy. The Sales Struggle Sales is a tough gig, no doubt about it. In their daily grind, your salesforce may take part in a constant outreach cycle involving cold calls and emails, LinkedIn

Read More
How Digital Marketing Is Changing in 2024: AI, Video and More

How Digital Marketing Is Changing in 2024: AI, Video and More

Every year, new possibilities and advancements arise that we expect to redefine the way businesses connect with their audiences. This year will be no different and, with trend cycles happening faster and faster, businesses can’t afford to be static. Your success depends on not just keeping pace but staying ahead of the competition. Ready to get caught up to speed? Let’s get into the must-know digital marketing trends of 2024. AI Helps Video Expand Its Reach First up? Video marketing expands its (already massive) reach. With platforms like TikTok and YouTube continuing to dominate, it’ll be hard to find a brand that hasn’t jumped on the video bandwagon and for good reason. Marketing is all about speaking to your audience and, for the modern consumer, video is the preferred language. The real game-changer this year is the elimination of barriers to entry and you can thank AI for that. With

Read More
video marketing shown on a laptop and mobile phone for 2024 trends

8 Video Marketing Trends to Watch in 2024

For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing expected to make an impact this year.

Read More

Download the Report

See more of the data and findings in the full report.

Thanks for downloading!

Your copy of our State of Video Technology consumer study has opened in a new tab.

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.