Related posts: customer engagement

Email Personalization

Email Personalization: Tips for Cutting Through The Clutter

Email marketing is a tried and true strategy. But in today’s digital age, cutting through the clutter of your customers’ inboxes is trickier than ever before. Today, an estimated 333 billion emails are delivered and received every day. But brands have found a way to rise above the digital noise:

Read More
Social Media Video Marketing

Social Media Video Marketing: Why Your Business Needs It

Video is now a key component of any social media platform. Facebook is experimenting with new video features. LinkedIn is incorporating video into its own interface. And TikTok has won over demographics of all ages with their short, snackable videos. To effectively engage your own customers on social media, then,

Read More
At a Crossroads

At a Crossroads: How Do You Communicate With Customers?

A version of this article originally appeared on Tech12. Today’s consumers are no longer brand loyal. Unlike the exhausting attempts of my parents’ generation to replace the cable company or their bank, the new generation of consumers can replace the service of any company with the push of a button.

Read More
The Financial Times Increases Subscriber Engagement With Personalized Video

The Financial Times Increases Subscriber Engagement With Personalized Video

Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalized Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers

Read More
Why Today's Marketers Must Use an Omnichannel Approach

Why Today’s Marketers Must Use an Omnichannel Approach

The world of marketing is rapidly changing. Today’s consumers are more digital than ever, and they’re expecting brands to keep up. At the same time, consumers are also becoming increasingly savvy with their devices and are navigating through the digital landscape with ease. To meet these changing consumer expectations, you

Read More
Clear Communication

Clear Communication in Financial Services: The New Mandate

The FCA is raising the bar for customer care in the financial services landscape. Firms must now adhere to the Consumer Duty: a package of measures that aims to improve customer outcomes with better communication. This new Consumer Duty, recently issued by the U.K.’s Financial Conduct Authority (FCA), mandates that

Read More
How to prevent Customer Loss

Churn Management: How To Prevent Customer Loss

Churn management is an important component of any business. Retaining customers is more costly than acquiring new ones, so it’s vital that you understand how to keep your current clients happy and engaged. To help your business drive long-term loyalty, we’ll cover how to perform and optimize churn management by

Read More
Pension Inertia? Communicate Better To Drive Engagement

Pension Inertia? Communicate Better To Drive Engagement

Retirement planning is alarmingly low worldwide. In the U.S., nearly 60% of employees do not have a retirement account. Across the pond, only 43% of U.K. employees are confident they’ll retire at the age they want. The current solution? Automatically enroll employees in a pension fund. But auto-enrollment fails to

Read More