Imagine receiving a video from a brand that speaks directly to you rather than a generic audience. Seamlessly incorporating your name, preferences and even past interactions, it’s a message that’s not just relevant and engaging but interactive and customizable. That’s all possible with customized video, which combines video and data
In the world of digital marketing, staying ahead of the curve requires brands to successfully engage and captivate their target audience to make a lasting impact. And Personalized Video has emerged as a powerful tool to do so. Video is more in demand than ever — 83% of people say
For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing
Ever found yourself engaged in one of Netflix’s interactive specials, such as the hit Black Mirror: Bandersnatch or You vs. Wild? Or maybe you’ve been part of a live stream where your comments or votes influence what happens next? All around us, interactive entertainment has found its way into our
You’ve heard about a year in review. But what about a decade in review? When it comes to sending your customers personalized recap videos, a year in review might be the most common scenario. The end of the year is a natural time to reflect on what you’ve accomplished over
Between video calls and TikTok, we’ve seen a huge shift to video as the dominant form of content in recent years. One study found that people watch an average of 17 hours of online video content each week, with video noted as the most “shareable” type of online content. Of
As technology has advanced, so have the ways we can connect with and retain our target audience. The days when customer interactions were limited to in-store visits are over. As marketers, our goal now goes beyond just selling a product or service; it’s also about building relationships, inspiring loyalty and
It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first week of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to this year. Whether
When it comes to creating real connections with your audience, Personalized Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalized Video, we have a few tips
As tailored experiences become the norm rather than the exception, Personalized Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalized Videos delivered via email led to higher engagement among donors led to a
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