If I start off this blog saying consumers expect personalization, you might, very fairly, be underwhelmed. “Tell me something I don’t know,” right? The expectation of personalization is so pervasive it follows us from our shopping carts to our streaming queues. And it extends to every kind of content, including
For most of the history of digital marketing, you could probably guess a company’s revenue from its videos. Enterprise brands had in-house studios, agency retainers and a production calendar booked through next quarter. Everyone else had a budget camcorder (or more recently, a smartphone) and a marketing manager squeezing video
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. It’s a period of reflection and celebration, and tapping into this sentiment is a great way to create deeper connections with your audience. With the
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video. As McKinsey & Company reports, 71% of customers expect personalization. And that preference extends
Ambitious, empowered and now the largest generation in history, some 2 billion strong, Generation Alpha is already catching the attention of brands. Just take a look at Nike, who collaborated with popular gaming platform Fortnite to reach today’s tweens. Or Mattel, who launched a line of Barbies made from recycled
A decade ago, if you said “we do personalization at our company,” you might have meant dropping a first name in the subject line or greeting of an email. Maybe your company ran retargeting ads for buyers who visited your site or left something unpurchased in their shopping cart. It
Think about the last bank statement you opened. Or the insurance policy you skimmed, nodded at and filed away without truly reading. Financial communication has a long history as dense paperwork that most of us never finish. The fine print is (in)famous for a reason. But people much prefer video
Personalized Video has a strong track record with gaming audiences, driving 10x higher engagement and 17x player reactivation, not to mention the viral social shares. Huuuge Games knows this firsthand, thanks to the 3 previous campaigns they’ve collaborated on with us (including this favorite that generated 4x higher conversions). But
There’s a reason year-in-review campaigns keep trending. People love looking back at their own wins, and they love sharing them even more. Orum wanted to give their users that kind of moment, and they teamed up with Lucas, our AI video agent, to pull it off. The campaign turned individual
Picture a video that speaks directly to you — greets you by name, shows content you care about and maybe even next steps relevant to your situation right now. That’s Personalized Video: video content that uses personal data to create a unique viewing experience for every single person. We’ve seen
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