What’s the endgame of personalization? The answer is that there is no definitive answer. The need for a personalized marketing campaign depends on the business agenda of a company, organization or industry.
For retailers, the store has always been one of the most powerful places to connect with customers. It’s where discovery happens, decisions are made and brands have a rare moment of full attention. But while digital channels have become smarter, faster and deeply personalized, in-store screens have largely remained static,
It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 200 million users a shareable recap of what they’ve listened to over the year. Whether
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
The world of marketing is rapidly changing. Today’s consumers are more digital than ever. They’re flitting back and forth between in-person and digital interactions with ease and expecting brands to keep up. In fact, research shows that since the pandemic, over a third of Americans have made features like buying
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, Gen Z is no longer the next wave of young consumers. They’re making their mark. While they may be the second-youngest generation, they’re already hitting major life milestones.
For the past several years, video has been the gold standard for advertisers. It delivers higher engagement and conversions and, more than any other medium, provides the ability to create an emotional connection with viewers. Nothing taps into the human need for storytelling quite like audiovisual communication. But there have
First impressions are critical. But because you likely know little of whoever it is you’re soon to meet, it can also be tricky.
Content marketing is a must-have for brands. In fact, it’s widely considered to be one of the best ways to market your product or service in this day and age. A majority of enterprise marketers say they’ve effectively used content marketing to create brand awareness (86%) and generate demand and
When it comes to patient care, what happens outside the doctor’s office matters just as much as what happens inside it. From following post-op care instructions to navigating chronic conditions, patients are expected to take an active role in their health, but they’re not always equipped or motivated to do
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