Interactive
Video

Engagement Beyond the CTA

Idomoo Interactivity+ goes beyond clickable links, choosing the next scene and shoppable videos. It enables deep viewer interactions that change the video in real time. The result? Better engagement. Higher conversions.

What Is Interactive Video?

Interactive Video is video the user can engage with in a meaningful way beyond simply watching. At Idomoo, Interactivity+ lets viewers engage with and customize every element of a video in real time right from the player.

Take a look at the video below to see it in action. This video was created for Morgan, but you can update it with your name by clicking the lightning bolt icon.

Welcome to Idomoo Interactivity+

User Customization

Turn viewers into creators. Let them change the flow of the story, add media or input their own info, enriching your first-party data. Videos update in real time for a seamless experience.

True 1:1 Personalization

True 1:1 Personalization

Add personalization for better CX instead of asking your customers questions you already know the answers to. Need millions of videos? No problem. Our built-in automation makes it easy.

Industry-Leading Platform

Our award-winning Next Generation Video Platform is purpose-built for the world of dynamic video. It’s secure, easy to use and unique in its ability to deliver cinematic quality at scale.

People are watching more types of video

People are watching more types of video across platforms than ever before…

But these consumers are not just watching. They are increasingly engaging with the medium in a significant divergence from merely passive consumption of video content.
Gartner

Benefits of Interactive Video

Deeper Engagement

Let customers connect with your brand in a new and exciting way. They can even change the video in real time for a UGC approach that dramatically increases social shares.

Self-Service That Works

Offload calls with videos that answer common questions and adapt based on the customer’s needs. Interactive customer service videos are easy to understand, empathetic and on demand.

Instant Conversions

Add contextual CTAs throughout the video, from ecommerce sales to lead generation. Users can click to convert right from the player, a seamless UX that avoids customer drop-off.

Quick Time to Market

Interactive Video campaigns are some of the fastest to launch. Our platform makes adding interactivity easy, so as soon as you have the video, you’re ready to go.

First-Party
Data

Interactive Video is a great way to increase your first-party data. Every interaction and customer input can be stored and analyzed, helping you understand what your customers want.

A “Wow” Experience

Interactive Video can be anything: a two-way conversation, an immersive adventure, a chance for fans to create their own video. Show your customers something they’ve never seen before.

No Personal Data Needed

No customer data? No problem. Interactive Video changes in real time based on data the user shares. It’s an easy way to guarantee a personalized experience every time.

Interactive Video Results

Interactive Video works. Just take a look at some of our results with the world’s leading
companies in financial services, wellness and more.
1 x
higher
CTR
1 %
call
deflection
1 x
higher
unique views
1 x
more
conversions
1 %
higher video
completion rate

Interactive Features

CTA
Boost conversions with an interactive CTA. A call-to-action can open a link, like making a purchase in a shoppable video, or invoke an API, like sending a text, storing data in an external database and more.
Highlighted Elements
Highlighted Elements
Help users keep track of what they’ve seen by marking visited chapters or clicked elements. It’s similar to highlighting visited links on a web page, just in a video.
Integrations
Interactive Videos can integrate with a number of tools, apps and data sources. Current platform integrations include Salesforce and HubSpot, among others, and we’re adding more all the time.
Branching
It’s like choose-your-own-adventure storytelling. Let users jump to a different position in the video to access information quickly. They can even jump to a new video generated in real time based on data they input into the player.
Chapter Markers
These are similar to branching, but they appear as a menu at the top of the video. They’re an easy way for users to return to a scene or skip ahead.
Gamification
Let users complete a challenge with fun, interactive elements. And after they win, reward them with a discount or prize they can claim right from the video.
Hotspots
Go beyond the button. Any element can be interactive: text, images, video in video. Interactive hotspots are designed in Adobe After Effects like any other video element so they blend seamlessly with the rest of the scene.
Surveys
Surveys
As with all user input in the video, you can record the data. You can also generate a new video in real time based on the user’s response to your survey. This way, they advance to a new scene that’s relevant and personalized.
Swipe Gestures
Swipe Gestures
Users can swipe, rather than click, on mobile devices for quick navigation between chapters and videos.
User Customization
User Customization
Users can update the video right from the player and in real time, including inputting their own data. From UGC videos to video calculators and video form fills, Idomoo Interactive Video does it all. We also support conditional actions based on user input.
Chat
Turn your video into a concierge experience. Users can chat in the video to get real-time responses that are more visual, engaging and human than text chat.
Form Fills
Use video to make it easy for users to fill out forms as you walk them through the process with visuals, voiceover or both.
Hover Interactivity
Not every interaction requires a click. Hover options include tooltips or effects like shading or adding a border to let viewers know what elements are clickable.
CTA
Boost conversions with an interactive CTA. A call-to-action can open a link, like making a purchase in a shoppable video, or invoke an API, like sending a text, storing data in an external database and more.
Highlighted Elements
Highlighted Elements
Help users keep track of what they’ve seen by marking visited chapters or clicked elements. It’s similar to highlighting visited links on a web page, just in a video.
Integrations
Interactive Videos can integrate with a number of tools, apps and data sources. Current platform integrations include Salesforce and HubSpot, among others, and we’re adding more all the time.
Chat
Turn your video into a concierge experience. Users can chat in the video to get real-time responses that are more visual, engaging and human than text chat.
Chapter Markers
These are similar to branching, but they appear as a menu at the top of the video. They’re an easy way for users to return to a scene or skip ahead.
Gamification
Let users complete a challenge with fun, interactive elements. And after they win, reward them with a discount or prize they can claim right from the video.
Hover Interactivity
Not every interaction requires a click. Hover options include tooltips or effects like shading or adding a border to let viewers know what elements are clickable.
Hotspots
Go beyond the button. Any element can be interactive: text, images, video in video. Interactive hotspots are designed in Adobe After Effects like any other video element so they blend seamlessly with the rest of the scene.
Surveys
Surveys
As with all user input in the video, you can record the data. You can also generate a new video in real time based on the user’s response to your survey. This way, they advance to a new scene that’s relevant and personalized.
Swipe Gestures
Swipe Gestures
Users can swipe, rather than click, on mobile devices for quick navigation between chapters and videos.
Branching
It’s like choose-your-own-adventure storytelling. Let users jump to a different position in the video to access information quickly. They can even jump to a new video generated in real time based on data they input into the player.
User Customization
User Customization
Users can update the video right from the player and in real time, including inputting their own data. From UGC videos to video calculators and video form fills, Idomoo Interactive Video does it all. We also support conditional actions based on user input.
Form Fills
Use video to make it easy for users to fill out forms as you walk them through the process with visuals, voiceover or both.

2022 Market Study

Gen Z 59% More Likely
To Want Interactivity

According to the latest research, high earners and zoomers are among the most likely to want interactive and customizable video. Learn more about how consumers want to hear from brands in this new market study.

Videos With Interactivity

Mortgage Forbearance
Interactivity
Car Payment Calculator
User Customization
Online Shopping
Interactivity
#MyThankYouVideo
User Customization
Mortgage Calculator
User Customization
Mr. Cooper
Onboarding

Interactivity FAQs

How do you make an Interactive Video?

First, decide on the points and types of interactivity. What actions do you want users to take? Next, source the creative. You can repurpose video content or make
something new. Then use our Next Generation Video Platform to add interactivity. Here, you’ll define the logic for the video — who sees what, how it branches, etc. — and preview each interactive element so you know it works just like you want.

What are some common use cases for Interactive Video?

Common uses for Interactive Video run the gamut. They include NPS surveys, loan calculators, form fills, customer service self help, shoppable videos and
customizable highlight reels. Industries using Interactive Video range from gaming to mortgages to healthcare to education.

Do I need customer data to create an Interactive Video?

No. Interactive Video lets you offer a personalized experience without any customer data. The user easily customizes their experience as they interact with the video, and you can capture that data for future use.

How does Interactive Video work?

Many videos with interactivity work by adding overlays, such as a clickable button, on top. Others allow branching by having the user click on an area in the video.
Idomoo Interactive Videos are immersive experiences where each interaction guides the story. Users can even customize their video in real time (change colors, upload media and more), creating a completely new video all their own.

How is Idomoo Interactivity+ different?

Our Interactive Videos are different because we can generate new video content in real time based on user interactions. If they enter their name in the video,
you can add it to a later scene. If they take an action that indicates they’re more likely to want Service A than Service B, you swap in a relevant scene. Our enterprise-grade platform also handles personalization at scale, so you can combine interactivity with Personalized Videos.

What is Interactive Video used for?

Interactive Video is used at every stage of the customer journey. Here are just a few examples.

 

  • Awareness: UGC campaigns let your fans customize their video and share it with
    their friends, skyrocketing reach.
  • Lead generation: Users can click to get an SMS or share contact info. Plus,
    each interaction is a data point to help you understand their needs.
  • Customer service: Drive down support call volume by letting customers
    self-serve from the video.
  • Sales: It’s one click to convert. Link your video to live data (like inventory)
    so it updates in real time or let users customize their purchase right inside the video.
  • Loyalty: Wow your top customers with a cinematic, interactive experience worth
    bragging about.

What types of viewer customization is possible?

Users can customize their video by adding their own media: text, images, videos and audio. They can also change elements within the video, such as colors and soundtracks. If you prefer, you can allow user customization through a drop-down menu, so customers can choose from predefined options.

How can Interactive Video help with my first-party data?

Restrictions to third-party data makes first-party data increasingly important. Interactivity+ lets you collect and capture this data as customers naturally
interact with the video. They might select from multiple options or enter specific information. Interactive Video is much less intrusive than asking for information because it’s a true two-way conversation.

Where can Interactive Video be distributed?

Interactive Videos can be distributed like any video. Send them via MMS, email, in app and more. You can also have an Interactive Video page on your website for a more engaging web experience.

How long does it take to create an interactive video?

It’s fast and simple with our Next Generation Video Platform. Interactive Videos are quick to market especially since no customer data is needed and distribution can be as easy as adding the video to a web page. Businesses determine how long it takes to launch the video and how they want to do it.

Want To Learn More?

We’d be happy to show you how our platform works and drives measurable business results. Contact us via the form and we’ll be in touch.

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*Gartner, “Add Video to Your Personalization Strategy”, Anna Maria Virzi, April 28, 2021.

Disclaimer: GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.