Legendary economist and behavioural scientist Richard Thaler once noted that “people have a strong tendency to go along with the status quo or default option.” In society and business, humans naturally...
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz...
ClickZ recently partnered with Idomoo, a personalized video SaaS platform, to host a Webinar — How Market Leaders are Finding Quick Wins in Customer Engagement — where their CTO Danny Kalish, explained...
Decisions of all kinds are increasingly made on screens — and with that shift comes an often-ignored consequence: the design of the digital world can profoundly, and often unnoticeably, influence the quality...
It’s rude to call people lazy. Especially your customers. But those same customers will be the first to admit they fit right into that category…because they simply don’t read. It’s not their fault – it’s a cultural evolution...
Are you personalizing the content you create for your specific audience? If not, you could be missing out on a golden opportunity to maximize ROI. In Evergage’s 2019 Trends in Personalization Survey Report...
Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook...
Personalized video (PV) marketing company Idomoo recently secured $18 million in a funding round led by Target Global and Disruptive. The company looks to use the fresh capital to improve their self-service platform ...
Personalized video (PV) platform Idomoo recently raised $18 million in early stage funding to further improve its cloud-based service and allow businesses to launch marketing campaigns using high quality dynamic videos...
These days, regardless of what industry you’re in, the best way to reach your audience is through digital content. The 2019 Q3 Global Digital Statshot report from Hootsuite and We Are Social perfectly illustrates...
This is the first time anywhere in the world that Personalised Video Messaging has been used in this way to support the routine delivery of health care services. But the National Health Service...
Content marketing has solidified its place amongst the core tools in a marketer’s arsenal. In Bill Gates’s prescient essay on the subject back in 1996, he wrote, “Content is where I expect much of the real money...
Today’s businesses have more information available than ever before, but are you using your data to its full potential? Customer data is the key to unlocking new insights that will help you scale more rapidly and efficiently...
Corporate culture has grown as an area of focus in recent years and is arguably more important for leaders to consider than ever before. As awareness of the concept has grown, employees have become...
In recent years, personalized marketing has become one of the most effective methods business owners use to promote themselves and drive revenue. Serving the right message to the right customer...
What is the best social media strategy for your business? Getting results from social media is getting more and more difficult as the “noise” increases. In the US alone, about 88% of businesses use social media for marketing purposes...
The “pivot to video” - it’s something we’ve been hearing about for years now. If you’re tired of the phrase, buckle up, because video marketing is not going away anytime soon. To give you an idea of how much consumers...
We all have “that Facebook friend.” Several of them, most likely. The kind who religiously shares and comments on his own “On This Day” stories, tagging you in any that are related to you, of course...
Video resonates with your customers and personalized video gives your brand a human touch at scale. That’s important because more than 70% of enterprises expected assisted service volumes to rise in the coming year...
Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube every minute. Thanks to today's technology, brands can use personalized video...
ATLANTA, GA - Jacada, Ltd., a leading global provider of customer service technology designed to simplify the interaction between businesses and their customers, announced that it has partnered with Idomoo...
Sapiens International Corporation, (Holon, Israel), a global provider of software solutions for the insurance industry, has partnered with Idomoo, a Raanana, Israel-based B2B provider of personalized video technology...
This is a follow up to my post in Nov 2015 when Tesco sent me a personalised video and I discussed the potential for businesses of all sizes to use this method. Tesco, o2, Barclays, Lloyds, BT, Vodafone, Sky...
"Watch this. And this." How often have you heard those words in the enterprise? Video is a popular channel, Forrester researchers report, for both internal communication with employees and external communication...
Idomoo, the world's leading provider of Personalized Videos, launched today its Dynamic Storybuilding Suite as part of the Idomoo Personalized Video...
Video engages users like few other formats, but it has one main drawback. Outside of video games and a few exceptions, it’s usually presented as a fixed playback that is the same every time it plays...
Idomoo also introduces Idomoo Academy, helping customers better leverage the new technology. New-York, Idomoo, the world’s leading...
The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand awareness. But as the media universe grows more fragmented, it is becoming more...
Idomoo announced today the availability of its next generation Personalized Video Engagement Platform for customer success, marketing and loyalty programs...
A Q&A with Idomoo co-founder and president Yaron Kalish. The Hod HaSharon, Israel-based startup, which offers a solution that allows companies to create individualized...