Idomoo Doubles Referrals for Raid: Shadow Legends

To celebrate the third anniversary of Raid: Shadow Legends, Plarium partnered with Idomoo to send millions of videos to players showcasing their individual top gaming moments from the past year. The campaign exceeded target KPIs, including 2x social shares and referrals.

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Gen Z Wants Video And Personalization

Email is the preferred communication channel of consumers: 52% choose it, versus a distant 17% for text and 14% for online accounts. The study also found that video is the preferred medium for brand communications, especially among Gen Z and high-income earners.

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