Idomoo in the News
Rich Media Ads: 6 Steps to Create Them + Brand Examples
Pensions are complicated, but explaining them in a data-driven video makes them easy to understand. With this in mind, Standard Life collaborated with BT’s Division X Messaging Team to create personalised pension statement videos, powered by Idomoo technology.
In the gaming industry, engagement is king. Lapsed players, though, pose a constant threat, especially as pandemic-related restrictions ease up. In 2021 alone, brands saw a three-point decline in gamers.
For a growing number of universities, video is an essential part of the student journey, especially when personalized. From admissions to alumni relations, schools are personalizing videos at scale, no tech skills needed thanks to Idomoo’s open Next Generation Video Platform.
Idomoo is a personalized video platform with an impressive client list, from Audi and Walmart to Ubisoft and Samsung. You can personalize text, audio, images, and video-in-video.
Healthcare consumer needs are changing. By incorporating personalisation into their digital communications, providers can engage patients on their devices, and on the personal level they want.
For World Humanitarian Day, the Canadian Red Cross wanted to thank long-time donors. The personalized video generated an 11% uplift in giving over the control group and a 7% uplift in giving over generic video.
To celebrate the third anniversary of Raid: Shadow Legends, Plarium partnered with Idomoo to send millions of videos to players showcasing their individual top gaming moments from the past year. The campaign exceeded target KPIs, including 2x social shares and referrals.
Email is the preferred communication channel of consumers: 52% choose it, versus a distant 17% for text and 14% for online accounts. The study also found that video is the preferred medium for brand communications, especially among Gen Z and high-income earners.
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