Personalized Video for Pensions & Retirement

Saving for retirement is critical, but most people put it off. How do you change that? One study shows employees who received a Personalised Video were 2x as likely to activate their pension account. Help people visualise the future — their future — so they make better decisions today.

Client Results in Pensions & Retirement

Join today’s leading pension providers who are motivating people to save for retirement
with the power of Personalized Video.

1 x
uplift
in conversions
1 x
more likely
to change contributions
1 %
higher savings
contributions
1 x
pension account
activations

Client Testimonial

Our Personalized Video campaign was the most impressive project I've worked on — bar none. It is considered to be an exceptional example of client comms and is absolutely loved by our customers and executives alike. Better yet, working with the Idomoo team was a real pleasure, and the project was delivered in record time and without a hitch.

Client Campaigns

Lloyds Bank
Pension Statement
Mercer
Communicating Changes
BBVA
Increase Contributions
Voya
Rollover
Aegon
Year in Review

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How Standard Life Boosts Contributions

How Standard Life Boosts Contributions With Data-Driven Video

It’s no secret that pensions can be complicated. And when savers fail to understand their pension, they’re unlikely to engage with it. To tackle this issue, top pension provider Standard Life is simplifying complicated topics with data-driven videos. The campaign, launched in collaboration with BT’s Division X Messaging Team and powered by Idomoo, has seen great results — specifically, viewers were 4x more likely to change their contribution than non-viewers. The Issue The pension industry is struggling to engage members. But just how serious is the issue? A look at the numbers is telling. Only 20% of savers feel confident they have enough for retirement. Unclaimed pension pots are now equal to an estimated £19.4 billion. In response, the Association of British Insurers and the Pensions and Lifetime Savings Association have launched a new Pension Attention campaign this fall with the support of 13 top providers. The campaign aims to

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Winning Pension Attention

Winning Pension Attention: A New Challenge for Providers

Unclaimed pension pots are now equal to roughly £19.4 billion, according to the Association of British Insurers. But people aren’t just misplacing their pension pots — they’re forgetting about them. Pension awareness is alarmingly low, and it’s become a huge threat to the financial futures of savers everywhere. Just 20% of individuals are confident they’re saving enough for retirement. To tackle this issue, providers and schemes across the U.K. are coming together and supporting the Pension Attention campaign: a cross-industry campaign led by the Association of British Insurers (ABI) and the Pensions and Lifetime Savings Association (PLSA) to boost awareness around people’s pensions. From creating clear messages to leveraging an omnichannel approach, we’ll share how providers and schemes are winning over the pension attention of today’s savers. Clarifying Messages With Video The best way to help people pay attention to their pensions? Help them understand it. Unfortunately, pensions can be

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Clear Communication

Clear Communication in Financial Services: The New Mandate

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Helping Mercer Engage Employees

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See how Idomoo helps leaders in pensions and retirement improve contributions and 1:1 digital customer service. Fill out the form and we’ll be in touch.