Saving money for retirement is crucial to long-term financial well-being. Shockingly, though, most people aren’t putting aside nearly enough, leaving themselves in danger of a serious downgrade in quality of living in their post-retirement years – or, even worse, outliving their savings completely.
While pension and retirement companies frequently urge their customers to increase savings contributions, their pleas often fall on deaf ears. Unfortunately, people prefer to spend now rather than put money away for later, as they perceive saving for retirement as a short term “loss”. That’s a big hurdle to overcome.
The rational case for saving more today is clear. But people are driven by emotions more than anything else. This is why Personalized Video, that is shown to trigger people on an emotional level, has been so effective in the pensions & retirement space.
Leading brands in the pensions and retirement space like Voya, Mercer, BBVA, Aviva, Empower, Aegon, and Lloyds use Personalized Video to drive unparalleled results, such as: