A brilliant creative idea is no longer enough to land a new client or to keep an existing one happy. Clients are becoming more sophisticated and data-driven and expect their agencies to accompany them on their journey. Agencies must adapt to the new reality and help their clients find ways to monetize their customer insights.
Video has always been engaging. People retain and process audiovisual information far more effectively than any other media. However, video has always been a one-size-fits-all medium and therefore has mostly been limited to big branding campaigns.
Personalized Video (PV) brings together video and data to take video to the age of dynamic content. PVs speak to an individual and change based on demographic or contextual data. PVs are always relevant, always engaging, always effective.
Better yet, PV is a low hanging fruit! It is the fastest and easiest way to turn data-driven insights into tangible results for your clients.
Personalized Video (PV) brings together video and data to take video to the age of dynamic content. PVs speak to an individual and change based on demographic or contextual data. PVs are always relevant, always engaging, always effective.
Better yet, PV is a low hanging fruit! It is the fastest and easiest way to turn data-driven insights into tangible results for your clients.
Personalized Video: Who is It for?
Personalized Video has proven to be a powerful marketing tool across industries. Leading brands in Banking, Insurance, Travel & Hospitality, eCommerce, Telco, Utility and other sectors are using the technology to acquire new customers, onboard them and manage key moments in their lifecycle.
Every Idomoo campaign has an agency behind it. Agencies can use our open Personalized Video as a Service platform (PVaaS™) directly using a Self Serve model or can offload certain work to us using our Full Service solutions.
Learn more about these options here.
How to Dip Your Toes Into Personalized Video
Personalized Video is proven to deliver results and wow customers.
And now, its easier than ever before!
No Risk
Any agency can sign up for free here and even launch a small test campaign free of charge.
Simple Tools
Play around with our easy to use tools: Personalize a video using our Adobe Affects plug-in, upload user data and watch the magic unfold. Try out our Storybuilder to see what the future of video looks like.
Comprehensive Support
View our training and support materials on our Academy or reach out to our support team with any doubts. But first, be sure to read our Best Practices for a quick intro to the world of PV.
Idomoo’s platform has enabled our agency to provide our clients with the ability to communicate with their customers in a manner which allows them to foster a deeper personal and emotional connection. Our agency worked with Idomoo to create the award-winning campaign for Barclays and we look forward to leveraging Idomoo’s technology in order to build future campaigns.
Russell Garn, Associate Creative Director of RAPP (an Omnicom company)
With Idomoo, we were able to create a full Personalized Video campaign in a very short timeframe, managed in a single place. The Idomoo platform perfectly fits into our existing animation and video creation workflow. We can keep using the tools we always have been using.
Pieter Mylle, Multimedia Innovation Consultant at Instruxion
