The Travel & Hospitality industry is booming. It is estimated that US consumers already spend over $2.7B per day on travel & hospitality, and this figure is growing. This growth is driven by globalization and by people’s intensifying need for experiences as an escape from their day to day lives.
However, the industry is also facing significant challenges, often driven by technological change. Brand loyalty is increasingly hard to come by as travelers use travel aggregator loyalty programs rather than the more restrictive hotel-specific programs. Travelers buy their airfare through aggregators and often make their decisions based on a minute price differentials rather than on brand loyalty.
Providing an outstanding experience on-site is no longer enough. 60% of hotel reservations are made online, and 65% of same-day reservations are made via mobile device. What good is an amazing hotel experience if the guest never makes it to the hotel? Companies in the space increasingly realize that the guest experience starts and ends at their computer and mobile device, not at check-in.
Idomoo’s Native Personalized Video delivers a personal & engaging experience that wows customers. It is mobile-friendly and puts the customer first. Join leading brands such as Fairmont Raffles Hotels International, Delta Airlines and Volaris in extending their brand experience beyond the booking.
Dynamic Display Ads improve customer acquisition by 60%. Dynamic Video Ads improve it by 5X. Dynamic Video Ads for Facebook & Instagram Stories are hyper-targeted to a customer’s profile and far more engaging than any other tool.
Loyalty programs extend the customer relationship beyond the booking and improve retention, but if not done right they can lack effectiveness. Use Personalized Video to onboard new customers to your program, explain their benefits, provide appealing video statements or communicate changes in terms. Your customers will thank you!
Today’s check-in experience doesn’t happen on-site, it happens in front of a screen. Make sure the experience is as seamless as possible. Better yet, use the check-in experience as an opportunity to wow your customers, like Volaris did.
Mind the bottom line. Use Personalized Video to drive sales in a contextualized and unobtrusive way, seamlessly integrated into the customer experience.
Celebrate your customers with a boast reel of their travels or simply show them you care on their special day. Personalized Video is the perfect way to share important milestones with your customers and it can also drive social activity, as it did for Delta Airlines.
