Japan Airlines Upgrades Its First-Class CX With Idomoo

Japan Airlines is taking the pre-flight experience for its top customers to the next level with Personalized Video.

Now, when first-class travelers scan their boarding pass, they get a video made just for them, delivered right in their JAL+ Lounge app.

Powered by Idomoo’s Next Generation Video Platform, the videos include real-time flight information so travelers get everything they need to know at a glance. This includes how long it takes to walk to their gate, their anticipated arrival time and more.

See one personalized example in the GIF below.

Each personalized data point is up-to-the-minute accurate, and delivering this content in a video format makes it engaging and human for a next-level customer experience.

What makes these videos different from any other video your airline might send you? Here’s a peek.

  • Real-time video generation: This allows the latest flight information to sync with the video right when the viewer launches the app. The result? They get exactly what they need to know — right when they need to know it.
  • Infinite scalability yet ultimate 1:1 personalization. Thanks to our platform, Japan Airlines can easily expand the campaign to millions of videos, but each one will be just as personal as though it was made for that individual passenger — because it was (we just use our tech and automation tools to make it a lot easier).
  • Superior CX: Ultimately, this is about the customer experience. The videos cover details at a glance for busy passengers on the go, from when to expect their in-flight meal to the weather at their destination, in an engaging, fun-to-watch format.

NRI Digital collaborated with Idomoo to streamline and personalize the digital experience that centers on the JAL+ Lounge app.

digital experience

“Real-time video generation is especially relevant in the travel industry where data can change on the fly but having the latest information is essential,” said Yaron Dishon, Idomoo CRO. “No other platform can render cinematic quality Personalized Videos in 100x real time, and NRI Digital made the most of our tech with this engaging in-app experience.”

Real-Time Video for Travel

Idomoo’s unique combination of real-time rendering, automation tools and 1:1 personalization is a perfect fit for the travel and hospitality sector in so many ways.

Take the weather as one example. You can certainly show customers the expected temperature in their chosen destination, as Japan Airlines did. It’s a timely reminder that helps them prepare for arrival.

timely reminder

But you can also change the video based on the weather where your customer is currently located. Is it snowing? Send them a video to spotlight one of your sunnier destinations. Is it sweltering? Swap in a scene that shows a cooling mountain getaway.

Living Videos know the user’s location, so they can adapt based on where your customer is now, not just the home address you might have in your CRM, which could be outdated.

They also know the user’s device, so you can easily show a mobile-optimized video with a vertical orientation, as Japan Airlines uses, or a landscape-oriented video that makes the most of the space on a desktop, laptop, tablet or TV.

A more contextual viewing experience is just one way we’re reinventing the world of video. We also offer a full suite of Interactive Video functionality, ranging from hotspots to surveys to advanced user customization that lets your fans create their very own video with a few clicks (and then share it with the world on social media).

To learn more, read our guide to our Next Generation Video Platform features and use cases.

Personalizing the Travel Experience

We’re excited to accelerate our presence in the Japanese market as another travel brand joins our client roster. To see more campaigns with airlines, cruise lines, theme parks, hotels and more, check out our Personalized Videos for travel and hospitality.

Better yet, tell us about your dream travel experience. What do you envision for your customer? A personalized greeting when they check in? Custom recommendations based on what they enjoyed in the past? A shareable showreel of their top travel memories, highlighting how you made it possible?

We can do all that and more. Let’s talk.

Schedule a Call

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
post

Subscribe to Our Newsletter

Explore More Content

Related Articles

Mercedes-Benz Finance

Mercedes-Benz Finance Engages Customers With Idomoo Personalized Video

How can you engage customers, promote self-service, boost your bottom line and go green, all at the same time? Sometimes, it just takes the right digital tool and an innovative approach. That’s what Mercedes-Benz Finance found when they leveraged Idomoo’s Next Generation Video Platform to create Personalized Videos for both the beginning and the end of the customer journey. At the start of the customer’s journey, the video welcomed them to Mercedes-Benz Finance, explained what to expect, and shared how to manage their agreement in the self-service portal. Near the end of their agreement, customers received a video that covered their options and next steps for their agreement. Combined, the videos represented a powerful, personalized approach to customer communications. Using Idomoo’s platform to seamlessly blend creative with customer data at scale, each video was 100% unique with personalized details like customer name plus dynamic scene logic for different flows. Take

Read More
Become an Expert in Interactive Marketing

Become an Expert in Interactive Marketing with These 5 Tips

In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly, more often than not, it’s a lot more fun than staring at another ad or tagline telling you to “buy now.” In this blog, we’ll take a look at what interactive marketing is, its benefits, the tactics that can support it, and how a few brands have implemented it. By the end, you’ll be an expert — or at least savvy enough to wow your boss, client or marketing colleagues. What Is Interactive Marketing? We’ve got to start with this essential question: what is interactive marketing? The Harvard Business Review has a definition of interactive marketing from its earliest days

Read More
4 Things Your Boss Wishes

4 Things Your Boss Wishes You Knew About Customer Retention

Before you can master customer retention, you’ve got to understand people. People, after all, make up 100% of your customer base. So what makes us purchase? What makes us loyal? Or, conversely, what ultimately pushes us away and makes us check out the competition? If you’re thinking cost, that’s only one factor, and as you’ll see below, it’s not even the biggest one. In this blog, we’ll shine a light on what motivates customers to stick with the same brand for the long haul. And we’ll talk about how to use retention marketing strategies to boost customer lifetime value. These are the things your boss wants you to know about customer retention. Ready? Let’s get started. 1. Current Customers Cost Less and Are Worth More You might have heard this stat — it costs 5x more to attract a new customer than it does to keep one you already have.

Read More

Request a Demo

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.