There’s a reason year-in-review campaigns keep trending. People love looking back at their own wins, and they love sharing them even more.
Orum wanted to give their users that kind of moment, and they teamed up with Lucas, our AI video agent, to pull it off.
The campaign turned individual data into a hyper-personalized, shareable showreel, giving customers a dynamic way to relive their biggest sales wins. And their success makes a strong case for this approach.
Here’s how it worked.
Turning Data Into a Shareable Moment
The videos showcased unique user achievements, seamlessly weaving in a wealth of customized stats, from the number of calls made to how the individual compared with users nationwide.
Orum leveraged Lucas to speed production, distributing the video via email and in app in January to kick off the new year.
Check it out below.
Campaign Success
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The campaign had impressively high engagement, including viewers watching their videos more than once and sharing their year in review across social media, Orum’s top goal for the campaign.
The numbers tell the story:
- 36% conversion rate on the core CTA
- 523% higher click-through rate compared to past emails
- 96% video completion rate
“Our users achieve amazing results, and we wanted a special way to recognize their hard work,” said Sarah Reece, Director of Demand Gen at Orum. “Idomoo’s AI video technology allowed us to produce an incredibly high-quality, engaging personalized experience for our customers at scale. This is something we could not have achieved with a traditional approach to video production. User engagement with the campaign was 5x what we normally see via email and social. Pretty sure that means they loved it.”
Spotlight on You
Recap campaigns, whether they cover a year, a decade or a month, work because they put the spotlight on the customer.
It’s a moment to celebrate what they’ve accomplished, remind them of the value they’ve gotten from your brand and give them something they’ll actually want to share. Spotify Wrapped is the best-known example, showing just how far that kind of moment can travel when the personalization is done right. When the experience is customized and well-produced, the engagement tends to follow, as Orum’s numbers show.
“A year in review is one of the most effective ways to boost loyalty because it focuses entirely on the customer’s own success,” said Yotam Ben Ami, Idomoo CMO. “By integrating Lucas into the workflow, Orum was able to rapidly launch an exciting campaign that clearly resonated with their audience. The phenomenal engagement and share rates are a testament to what happens when you combine personalized data with AI-driven video.”
If you’re thinking about running a year in review of your own, we’ve put together our tips for a personalized year-in-review video based on dozens of campaigns we’ve built for brands across industries. It’s a good starting point for anyone looking to get this right.
Designed to simplify complex video production while prioritizing accurate, on-brand output, Lucas AI Video Agent handles everything from scripting to post-production, using simple prompts like text, docs and webpages.
Want to see what Lucas can do for your next campaign? Book a demo and we’ll show you.
