In a time where every click, scroll and purchase contributes to a unique digital footprint, consumers expect to be remembered and catered to. After all, no one wants to be bombarded with messages, offers and recommendations that are irrelevant to them. With 80% of customers more likely to purchase from
Your typical large language model (LLM) gets its information from the internet. Think of ChatGPT. It uses generative AI to create content quickly and effortlessly. The problem is that sometimes it creates content that isn’t 100% factually correct, aka AI hallucinations. And since it doesn’t cite sources, you can’t always
Every year, new possibilities and advancements arise that we expect to redefine the way businesses connect with their audiences. This year will be no different and, with trend cycles happening faster and faster, businesses can’t afford to be static. Your success depends on not just keeping pace but staying ahead
When it comes to political campaigning, establishing a meaningful connection with voters is the foundation of success. But let’s face it, shaking hands and meeting everyone face-to-face is largely impossible and prime-time media placements often require a hefty budget. Thankfully, modern technology has leveled the playing field. It’s now easier
For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing
Ever found yourself engaged in one of Netflix’s interactive specials, such as the hit Black Mirror: Bandersnatch or You vs. Wild? Or maybe you’ve been part of a live stream where your comments or votes influence what happens next? All around us, interactive entertainment has found its way into our
As technology has advanced, so have the ways we can connect with and retain our target audience. The days when customer interactions were limited to in-store visits are over. As marketers, our goal now goes beyond just selling a product or service; it’s also about building relationships, inspiring loyalty and
As personalization becomes the new norm, it’s not surprising that Personalized Video is gaining traction. Most of us are no longer satisfied with generic content. We crave experiences that are relevant and tailored to us. In fact, 71% of consumers expect personalized interactions — with 76% getting frustrated when companies
Video marketing works. That’s a fact. Surveys show that people watch an average of 17 hours of online video per week, and video content accounts for around 85% of all consumer internet traffic. This isn’t surprising. For starters, video content is more compelling than web copy and static pictures. It
Trying to boost sales? Personalization is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalization appealing, with 80% more likely to do business with a company that offers personalized experiences.
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