The demand for video is rising, but brands still aren’t keeping up, despite the increased availability of (and interest in) AI video tools. Now in its fifth year, the 2026 State of Video Technology report found that 80% of consumers want more video from businesses, yet only 13% say they
There’s big news in the world of AI video. We’ve just announced Strata, a generative AI foundation model that redefines how brands create video content. (Read the story in TNW.) Unlike standard diffusion-based models that output a single, flat video file, Strata generates layered compositions that can easily be edited
For years, digital signage has been getting bigger, brighter and sharper. But video content? That’s been a bottleneck. Screens have evolved faster than the way brands create for them, which is why signage often feels generic and just plain ignorable. Video catches attention, but creating and updating those videos takes
For retailers, the store has always been one of the most powerful places to connect with customers. It’s where discovery happens, decisions are made and brands have a rare moment of full attention. But while digital channels have become smarter, faster and deeply personalized, in-store screens have largely remained static,
Let’s be honest: Corporate training has a reputation problem. Just those 2 words together can make an otherwise happy and carefree employee feel a quiet sense of dread stealing over them. For years, it meant long in-person sessions with dense documentation. There were folders, print-outs and Post-it notes. So much
If you’ve spent any time around AI lately, you’ve probably encountered an avatar. These lifelike virtual presenters can live anywhere in the digital world, but they’re especially popular in AI videos. They show up on screen at key points to explain, guide, teach, welcome and reassure. Done well, they create
If you’re following the AI conversation in our rapidly evolving digital world, you know ethical dilemmas (and the impassioned internet conversations around them) aren’t infrequent. On the AI video side of things, the ethics are less dramatic. At least, we don’t have to wonder if a robot maid can drop
Every brand has a unique story and style, and video is one of the best ways to tell that story, capturing emotion, voice and visual identity all at once. But while AI makes it easier than ever to scale video storytelling, that often comes at the cost of brand integrity.
Plenty of AI video generators promise speed. Lucas does that too (he’s built on the same platform that can render millions of Personalized Videos in 100x real time). But he also offers something more: a new standard in corporate-friendly AI video. Where other tools deliver a generic output, Lucas prioritizes
There’s no denying it: Video is one of the hottest topics on the web. From short videos to product demos to webinars, videos are in demand among all demographics. Gen Z, for instance, loves TikTok. Not only is it their top platform for watching short-form video, but they’re even relying
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