Related posts: video innovation

Why Your Business Needs Interactive Video (With Examples)

Why Your Business Needs Interactive Video (With Examples)

Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme

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Cutting Call Volume for Telecoms

Cutting Call Volume for Telecoms: How Dynamic Videos Help

According to an Ericsson survey, it takes smartphone users 4.1 days to successfully complete an interaction with a service provider, on average. And this has a massive impact on satisfaction levels — the number of satisfied customers decreases by nearly 30% after more than 1 day of trying to resolve

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How The Industry Is Embracing Personalized Video

Higher Ed: How The Industry Is Embracing Personalized Video

A version of this article appeared on Yahoo. You can read it here. To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top universities,

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The Video Hack Gaming

The Video Hack Gaming Brands Are Using To Reengage Players

A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last

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At a Crossroads

At a Crossroads: How Do You Communicate With Customers?

A version of this article originally appeared on Tech12. Today’s consumers are no longer brand loyal. Unlike the exhausting attempts of my parents’ generation to replace the cable company or their bank, the new generation of consumers can replace the service of any company with the push of a button.

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Clear Communication

Clear Communication in Financial Services: The New Mandate

The FCA is raising the bar for customer care in the financial services landscape. Firms must now adhere to the Consumer Duty: a package of measures that aims to improve customer outcomes with better communication. This new Consumer Duty, recently issued by the U.K.’s Financial Conduct Authority (FCA), mandates that

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Why Healthcare Providers Must Rethink

Why Healthcare Providers Must Rethink the Patient Experience

A version of this article appeared on Customer Experience Magazine. You can read it here. Two years into the pandemic, healthcare providers are entering a different era, one that’s earned the nickname “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about nursing

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How Video Is Driving

How Video Is Driving The Future of Customer Communications

Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly

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