When you think about corporate video production, you might picture a lengthy, expensive process involving teams of videographers, editors and creative directors. But today, artificial intelligence is flipping the script. Enterprise video production with AI technology is faster, more scalable and often more cost-effective than traditional methods. For organizations looking
The demand for personalization shows no signs of slowing down. According to Deloitte, the number of brands incorporating personalization as a core experience strategy has gone up by 50% since 2022. But personalization isn’t just growing — it’s evolving. We’re seeing noticeable differences in how personalization is delivered and expected
Newsletters are as old as the Internet itself. How many newsletters are clogging your inbox right now? Do you find them engaging? Do you ever wonder what goes into creating them? And do you even care? Like many companies, we at Idomoo have used newsletters as a tool to engage
Personalization has become an inescapable marketing buzzword. It seems that everywhere you turn, someone is talking about personalized experiences, personalized ads, personalized communications and so on. But while personalization is powerful on its own, it’s even more effective when combined with video — that is, Personalized Video. Cutting-edge software allows
The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers spend more with their bank, cost less to serve and are more likely to recommend the bank to friends and family, according to Bain & Company. But in an era where customer expectations are
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a
Video remains one of the most engaging content formats in digital marketing. In fact, when asked how they’d like to learn about a product or a service, 78% of people say they’d prefer to watch a short video as opposed to 9% who’d prefer to read an article. That said,
In 1996, Bill Gates wrote an essay titled, “Content Is King,” coining a phrase that would be used for decades. Today, content’s rule over our lives is undeniable, with content marketing now an essential strategy for businesses. Unfortunately, with both brands and consumers constantly creating content these days, the world
Customer engagement has never been more important. But while 86% of buyers are willing to pay more for a great customer experience, businesses still struggle to meet expectations. In fact, there seems to be a disconnect when it comes to CX quality: 85% of marketers are impressed with their brand’s
Brands worldwide have tapped into the power of marketing personalization and its ability to improve customer experience, drive revenue and create consistency across channels. A whopping 89% of leaders believe personalization is crucial to their business’ success in the next 3 years. Across industries, brands large and small are scrambling
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