Video is currently one of the hottest mediums in digital marketing. Digital video ad spend in the United States alone was at $41.44 billion in 2020 and is set to hit almost double that amount by 2023. All of that is fueled by buyer habits, with 84% of them reporting
Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing
Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.
The past year has brought on a major shift in the way people consume and interact with digital media. A recent report found that people’s consumption of media content has doubled in the last year, from a bit over 3 hours to a whopping 7 hours per day spent on
As you might have heard, video is changing. Thanks to Living Video, a suite of functionalities that are part of Idomoo’s Next Generation Video Platform, videos are now more dynamic than ever. Videos evolve in real-time based on first- and third-party data. You can interact with them or even change
We’re excited to announce a revolution in online video. It completely transforms the world of video, making it alive and evergreen and elevating digital engagement to a whole new level. What makes all this possible? A suite of innovative Living Video functionalities baked into our Next Generation Video Platform, the
“Personalization” has become an inescapable marketing buzzword. It seems everywhere you turn someone is talking about “personalized experiences”, “personalized ads”, “personalized communications”, and so on. Then there’s “Personalized Video”, which aims to combine 2 massive internet trends: Video & Personalization.
During the COVID-19 pandemic, mortgage companies are offering their customers several loan forbearance options to provide temporary relief to those who have suffered financial hardship during this time.
Today, over 6% of all mortgages are in forbearance. That’s up from only 0.25% at the beginning of March.12 An astronomical increase such as this has the potential to lead to astronomical problems, such as potentially devastating consequences for borrowers who don’t fully understand their forbearance repayment options.
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