Utility Companies Use Video To Help Customers Go Green

Utility Companies Use Video To Help Customers Go Green

Today’s consumers are increasingly invested in sustainability. We’ve become so drawn to environmental news that reporters have even come up with a term for it: “doomsday scrolling.”

With green initiatives on our radar more than ever, buyer behavior is changing, too. Consumers now look to buy from brands that align with their eco-conscious priorities.

And businesses have taken notice. To show they’re playing their part in creating a more sustainable world, many brands have made corporate social responsibility (CSR) an important part of their mission. The data shows that customers care.

Consumers Care About CSR

While any brand can join the movement, there are certain industries that have a stronger correlation to environmentally friendly efforts. Utility companies, for instance, are responsible for much of our energy use — a huge impact on our environment.

So how can utility companies enter the conversation? By capturing customer attention with video — but not just any kind of video, data-driven video that is engaging and, more importantly, actionable. Because of this, it’s the perfect addition to any utility company’s environmental communication strategy.

Here’s how utility companies can use video to communicate their environmental priorities and help their customers make more informed energy decisions.

Before You Start

To expand on their marketing efforts, utility companies first need to lay the foundation for consumers who will actually want to listen — and that groundwork is made up of satisfied customers.

Most customers don’t think about their utility companies unless there’s some kind of problem. The lights go out, there’s an unexpected charge on their monthly bill, and so forth. Because consumers don’t think about their utilities often, it can be tricky for providers to show their value.

The key is to provide customers with exceptional customer service. Think about it — if your lights went out, and your only option was to wait an hour to speak to a representative, you probably wouldn’t be too happy.

To avoid these kinds of situations that can have a severe impact on customer satisfaction, try sending your customer a Personalized Video that proactively answers their concerns. It can share what customers can expect for common scenarios when they have questions, such as getting their first bill.

We’ve seen firsthand how Personalized Video can reduce customer service center calls by over 70%.

With interactive chapter markers, customers can even toggle between sections to refresh their memory or skip to what they need to know ASAP. The upshot? Customers’ questions are answered quickly — and know they can rely on you for taking care of future issues.

Dynamic Videos for Sustainable Solutions

As we mentioned earlier, it’s not enough to say you care about the environment — actions speak louder than words. Leverage Personalized Video to show your customers your CSR isn’t just a statement.

Because National Grid’s video campaign sent out to customers was personalized, the tips in each video were relevant and achievable for each customer.

We’ve seen time and again how Personalized Video influences consumer behavior. For example, in the pensions industry, it’s helped individuals increase their retirement savings.

Think about how wide that impact could look for National Grid. With informative tips at their fingertips, customers are able to actually understand and improve their energy usage, helping them create a more sustainable lifestyle.

And consumers care about seeing differences, not just hearing about them. So much so, it’s become a priority alongside CSR. One report shows over 50% of consumers believe “greenwashing” is a common practice in the fashion industry. (Greenwashing is when a brand says they’re sustainable but doesn’t have any evidence to back it up.)

But with National Grid’s powerful, data-driven video, it’s clear that they care about reducing their impact on the environment and want to give their customers the tools to do the same.


Discover the biggest video marketing trends of 2022

Leveraging Data-Driven Video for Utilities

Not only are data-driven videos engaging, but they’re informative — essential for customers looking to make better choices when it comes to the environment. And by treating their concerns with the individual attention they deserve, your video marketing campaign increases consumer trust.

Dynamic videos can be generated at scale in real time for a significant uplift in conversion rates and ROI. Ready to use video to support CSR and your KPIs? Schedule a call with one of our video experts to learn how.

Request a Demo

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content

Subscribe to Our Newsletter

Explore More Content

Related Articles

How To Reduce Customer Churn With Personalization

How To Reduce Customer Churn With Personalization

When something is broken in your business, it can be difficult to come together as a team and identify the root of the problem. In the case of customer churn, however, there’s a strong consensus among industry experts who say that your broader customer experience strategy has a profound impact on your retention rate. That can include everything from onboarding to customer service. It’s whatever makes your experience unique from that of your competitors. And as you’ll read below, reducing customer churn requires a customer-centric approach, enriched through personalization and a strong CX. While churn is often overlooked, secretly undercutting your bottom line, if you’re here, you know it’s a problem. We’ll dig into causes and solutions below and leave you with a few next steps for how to reduce churn and, even better, build a roadmap to strengthen customer loyalty for the long term. How Can You Reduce Churn?

Read More
Mercedes-Benz Finance

Mercedes-Benz Finance Engages Customers With Idomoo Personalized Video

How can you engage customers, promote self-service, boost your bottom line and go green, all at the same time? Sometimes, it just takes the right digital tool and an innovative approach. That’s what Mercedes-Benz Finance found when they leveraged Idomoo’s Next Generation Video Platform to create Personalized Videos for both the beginning and the end of the customer journey. At the start of the customer’s journey, the video welcomed them to Mercedes-Benz Finance, explained what to expect, and shared how to manage their agreement in the self-service portal. Near the end of their agreement, customers received a video that covered their options and next steps for their agreement. Combined, the videos represented a powerful, personalized approach to customer communications. Using Idomoo’s platform to seamlessly blend creative with customer data at scale, each video was 100% unique with personalized details like customer name plus dynamic scene logic for different flows. Take

Read More
How Video Marketing Clarifies Bill Communication

How Video Marketing Clarifies Bill Communication

Go ahead — shout out some words to describe video marketing. Sleek? Modern? Easy to watch? Engaging? Now think of how you’d describe bill communication. Dry? Confusing? Boring? Boring? Did I guess right? In general, video gets labeled trendy and fun (if you said “expensive,” you need to read the first in our roundup of video marketing myths) while bill communications are considered dull. So how can video and bills — two things that are so very different — get into the same message? And why does it matter? That’s a lot of questions for one blog intro. Read ahead. We’ve got answers. The Problem With Bill Communications If you think your bill communications are tedious, we can guarantee your customer thinks the same way. Just imagine how it feels from their end. We do so much to get new customers on board with fancy advertising campaigns. Marketeers, designers, brand

Read More

Request a Demo

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.