Related posts: video innovation

Person holding phone with personalized content

What Is Personalized Content? 8 Places to Leverage It

When 80% of consumers are more likely to make a purchase if a brand offers personalized experiences, the importance of personalization can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalized content is the key.

Read More
How to Successfully Leverage Video Distribution

How to Successfully Leverage Video Distribution

Video is currently one of the hottest mediums in digital marketing. Digital video ad spend in the United States alone was at $41.44 billion in 2020 and is set to hit almost double that amount by 2023. All of that is fueled by buyer habits, with 84% of them reporting

Read More
What the World Would Be Like Without Marketing Personalization

What the World Would Be Like Without Marketing Personalization

Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing

Read More
The Shift to First-Party Data: Why It Matters and What to Do Now

The Shift to First-Party Data: Why It Matters and What to Do Now

Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.

Read More
Living Video - How It All Started

Living Video: Interactive, Evergreen and Ready for UGC

As you might have heard, video is changing. Thanks to Living Video, a suite of functionalities that are part of Idomoo’s Next Generation Video Platform, videos are now more dynamic than ever. Videos evolve in real-time based on first- and third-party data. You can interact with them or even change

Read More
Top 10 Ways To Personalize Video

Top 10 Ways To Personalize Video

“Personalization” has become an inescapable marketing buzzword. It seems everywhere you turn someone is talking about “personalized experiences”, “personalized ads”, “personalized communications”, and so on. Then there’s “Personalized Video”, which aims to combine 2 massive internet trends: Video & Personalization.

Read More

Download the Report

See more of the data and findings in the full report.

Thanks for downloading!

Your copy of our 2023 State of Video Technology consumer study has opened in a new tab.

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.