A successful video marketing strategy has several working parts — paying attention to the biggest trends, identifying key opportunities to upsell and making the most of your creative, to name a few. But before you can begin any of these steps, you need to know what your strategy is trying
For the past several years, video has been the gold standard for advertisers. It delivers higher engagement and conversions and, more than any other medium, provides the ability to create an emotional connection with viewers. Nothing taps into the human need for storytelling quite like audiovisual communication. But there have
Next-gen phones. Next-gen wearables. Next-gen banking. It seems like next generation tech terms are everywhere these days. And at the rate technology is evolving, especially with the advent of generative AI, that’s not surprising. Next Gen Video is one of those “new” technologies. But what does it mean, and more
First impressions are critical. But because you likely know little of whoever it is you’re soon to meet, it can also be tricky.
Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.
As artificial intelligence tools flood the internet, more than a few have cropped up to help with the video production process. They cover everything from AI audio denoisers to talking AI avatars. But there’s only one service that makes a complete video in minutes based on nothing more than a
How do you build a thriving workplace culture when your team might span time zones or no longer be in the office five days a week? How do you communicate in a way that feels personal when your employee base numbers in the thousands? And how do you keep people
When you think about corporate video production, you might picture a lengthy, expensive process involving teams of videographers, editors and creative directors. But today, artificial intelligence is flipping the script. Enterprise video production with AI technology is faster, more scalable and often more cost-effective than traditional methods. For organizations looking
The demand for personalization shows no signs of slowing down. According to Deloitte, the number of brands incorporating personalization as a core experience strategy has gone up by 50% since 2022. But personalization isn’t just growing — it’s evolving. We’re seeing noticeable differences in how personalization is delivered and expected
Newsletters are as old as the Internet itself. How many newsletters are clogging your inbox right now? Do you find them engaging? Do you ever wonder what goes into creating them? And do you even care? Like many companies, we at Idomoo have used newsletters as a tool to engage
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