FEATURED DOWNLOAD
2025 State of Video Technology Report
This annual market study covers what customers want from businesses and an alarming gap where brands fall short.
Case Study
Charter Boosts Activation Rates With Personalized Video
To make self-installation seamless for customers, Charter needed a customer-first approach — one that reduced frustration, wouldn't be a burden on their support team and would provide a pleasant experience for customers.
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Ebook
Video Marketing Trends To Watch in 2025
As leaders in video innovation, we know a thing or two about video marketing trends — both what consumers want and how brands can capture their attention. In this ebook, we forecast the most popular video marketing trends of 2022 for your digital marketing success
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Ebook
How To Leverage AI for Video Marketing
Video is the most in-demand form of digital content, but it can also be the hardest to create, involving lots of time, expertise and cost.
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Market Study
2025 State of Video Technology Report
This fourth annual market study takes a deep dive into what consumers want from brands when it comes to video. Collaborating with independent market research firm Atomik Research, we asked over 2,000 consumers in the U.S. and U.K. about their preferences for video content. We explored delivery channels, personalization, technologies like AI and more.
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Ebook
Psychobehavioral Drivers of Customer Engagement
Why does a customer choose to engage with one brand over another? Why does one company have a diehard following while another with similar products or services flounders?
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Case Study
American Airlines Lifts Retention 5x With Next Gen Video
To reengage AAdvantage Aviator Red World Elite Mastercard members, American Airlines knew they needed something different. So they created a one-of-a-kind campaign with a unique video for every viewer, immersive and interactive to drive deeper engagement.
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Report
Market Study: State of Video Technology 2024
This survey of 2,000 consumers explores preferences and growing trends in video communications from brands.
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Case Study
TurboTax Increases Response Rate With Target Audience
This case study video covers how TurboTax engaged Gen Z and millennial customers with Personalized Video.
White Paper
How To Personalize Marketing for Gen Z
It's time to get to know Gen Z. This newest cohort of consumers is different from the ones before it. If you want to connect with them, it needs to be digital and personal. In this white paper, we'll share what Gen Z wants from brands and ways to pivot your marketing strategy
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Case Study
Navy Federal Credit Union Drives ROI With Personalized Video
Learn how Navy Federal showed mortgage holders their equity potential in a way that was personal and easy to understand.
Ebook
Digital Mortgages: Lessons From 6 Leading Mortgage Companies
Download our white paper to discover how market leaders drove business results and reached unparalleled engagement by focusing on their CX. In our work with 6 of the top 10 mortgage lenders, we found that sometimes a simple CX tweak can unlock tremendous value
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Case Study
How the Canadian Red Cross Earned 17x ROI
The Canadian Red Cross used Idomoo’s platform to create a video thanking each donor personally. Here’s how it boosted ROI.
Case Study
Saints Wow Fans With a Personalized Season in Review
Learn how Southampton Football Club got 16x engagement with their most personalized campaign yet.
White Paper
Motivating Pension Savings: Personalized Video as a Key to Behavioral Economics
While pension companies frequently communicate with their customers, underscoring the importance of increasing savings, their reminders aren’t making nearly enough of a difference. Why? Written client communications — while cheap and customizable — are often dense
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Report
Market Study: State of Video Technology Report 2023
Consumers increasingly want more video from brands, and this year, they show interest in a new kind of video: AI video.
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Case Study
Ubisoft Drives Player Reactivation With Personalized Video
Gamers will tell you that the game is about more than the challenges and achievements. It’s community. And Ubisoft, with its massive base of over 100 million players, knows this better than most.
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Ebook
How To Master Video Marketing
A new reality requires new tools. Stay ahead of the curve by getting your feet wet with video marketing - the most effective way to engage with customers remotely. This quick guide could help you make big changes that move the needle for your company
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Case Study
American Express Boosts Leads With Interactive Video
The mobile-first videos were personalized and actionable, massively outperforming the control group.
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White Paper
Personalized Video Best Practices
When it comes to creating a Personalized Video, you want it to be as effective and engaging as possible — just as you would with any video. But there are a few best practices unique to the realm of data-driven video that you’ll want to be aware of.
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Case Study
Delta Soars With 5x Engagement From Personalized Loyalty Campaign
Delta knows a thing or two about loyalty. To reward and retain their most frequent flyers, they offer complimentary upgrades, priority boarding and more. And they love to remind customers just how special their journey with Delta has been.
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Guide
How Agencies Can Differentiate Using Personalized Video
As a cutting-edge creative agency, you want to provide your clients with the very latest in marketing tech. You don’t just want a campaign that looks good. You want something that exceeds client KPIs. Because when they win, you win.
Case Study
AXA Sees 8x Increase in Conversion Rates
In this case study, we explain how AXA, a multinational insurance company, engaged with its customers worldwide using Personalized Video in order to increase online upgrades and saw an 8x increase in conversion rates
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Report
Idomoo Named Market Leader in 2023 Enterprise Video Report
Idomoo has just been named a Market Leader in the enterprise video platforms category of the 2023 Customer Success Report published by FeaturedCustomers. The report focuses on B2B software and service providers that empower the world's largest brands to create and distribute highly engaging video content.
Case Study
How Playdemic Increased Email Sign-Ups With Personalized Video
Building a sizable email list is no small feat. Customers need a compelling reason to share their address. Looking for an incentive that would appeal to their savvy audience, mobile games study Playdemic hit on the perfect solution: a personalized recap for each and every player.
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Case Study
Adidas Scores 11x Sales With Personalized Showreel
Find out how the sportswear brand used Idomoo’s real-time video rendering technology to deliver big results.
Webinar
Dynamic Video Script Writing Best Practices
A great video starts with a great script. And when you add powerful customer data and personal touches to your video, this first step becomes even more important. After all, a Personalized Video needs a compelling storyline that resonates with every viewer.
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Case Study
Global Telco Leader Drives 3x Upgrades With Personalized Video
Upselling is a great way to increase revenue. But while this strategy can pay off big, it also comes with risks. Offering upgrades or additional services of little value can come across as irrelevant and off-putting.
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Case Study
Personalized Pension Videos Drive 4x Engagement for Standard Life
Why do people forget about their pension? Because it’s a plan for the future, making it harder for savers to see its worth now. It’s easy to put it off, and on top of that, pensions can be difficult to understand.
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Webinar
A Real Conversation: Patient Engagement in the New Normal
Patients who are actively involved in their healthcare regularly attend appointments, make more informed decisions — and ultimately see better care outcomes. But among today’s healthcare consumers, engagement is often lacking. What can providers do?
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Report
Market Study: Consumer Trends in Digital Comms
Digital communications are changing, but there’s room for improvement, according to a new consumer market study. The research looks at how today’s consumers want to hear from brands and trends across demographics.
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Case Study
How Orangetheory Fitness Leveraged Personalized Video To Increase Attendance
Fitness, at its core, is personal. With this in mind, Orangetheory Fitness knew motivating members outside of the gym had to focus on their personal progress. This case study explores how they hit a record-low attrition rate with a data-driven year in review sent to every customer
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Case Study
NHS Improves Patient Engagement With Personalized Video
Patients with chronic conditions pose a unique set of challenges for healthcare providers. For the NHS, promoting better care outcomes for this group involved taking a more human approach, still in a digital format. In this case study, you’ll learn how the NHS educated and engaged with at-risk patients using videos just as personal as their health.
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Case Study
How Hi-Rez Boosted Sales and Retention With One Video
Players who watched their video spent twice as long playing, and the campaign drove a 25x uplift in new users.
Case Study
Zurich Uses Personalized Video To Increase Customer Retention
How do insurers create an engaging customer experience in a notoriously low-touch industry? In this case study, you’ll learn how Zurich found a data-driven solution — timely Personalized Videos that create meaningful connections at a common touchpoint
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Case Study
How Entain Scored Big on Conversions With Personalized Video
Celebrations are personal. If you want to excite your customers with one, driving conversions and ROI, it needs to be personalized. Here’s how Entain leveraged Personalized Video to create a celebratory campaign customers couldn’t resist clicking through
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Webinar
Why Video Is the Future of Channel Marketing
Video is imperative for channel marketers — just ask the experts. Or, even easier, listen in on this webinar. Here, 3 executives share their best practices for integrating and personalizing video to empower your channel partners and engage end-customers
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Infographic
Personalized Videos in Higher Education
Admissions, graduation and more — universities provide plenty of key opportunities for engagement with Personalized Video. We created a calendar to keep track of events to leverage year-round, so you can be sure you're reaching out at the right time
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White Paper
How To Personalize the Insurance Customer Journey
The relationship between customer and insurer is often bogged down by complex policies and sleep-inducing numbers. But personalization cuts through the noise. The upshot? It dramatically reduces churn. Our guide shows you when and how to do so for your most optimal CX yet
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Webinar
Speaking Gen Z: How To Drive Admissions and Student Engagement
Higher education has changed dramatically over the last few years, with the rise in online learning, costs, regulations and more. Meanwhile, universities are welcoming a new generation of learners: Gen Z. Here’s how to reach and retain them in today’s changing landscape
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White Paper
The Do’s and Don’ts of Personalization
When should you personalize? How much is too much? And how can you leverage personalization to drive ROI? We’ll answer this and more in our cheat sheet for personalization, including examples of what you should and shouldn’t do
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White Paper
How To Make Your Loyalty Program Personal
It's time to upgrade your loyalty program. Personalization is proven to help keep members longer — and happier, reducing churn and driving ROI. In this white paper, we'll cover how it's done, including successful campaign examples to inspire you and a checklist to help you get started
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Webinar
Harnessing the Power of Personalization in Insurance To Drive Customer Engagement
Retention in insurance is critical, but customer engagement, which holds the key to customer loyalty, is challenging. How do you do it? This webinar covers specific strategies to help you cut through the noise of digital communications so you keep your customers happier and longer
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Ebook
The Gaming Industry’s Secret to Boosting Player Engagement
Players are used to next-level digital experiences. You want to capture their attention. That means you need to deliver an experience that’s just as engaging, customized and memorable as what they’ve grown to love — and expect. Here’s how it’s done, shown with real-world examples from
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Ebook
9 Ways To Personalize Video Content
Video is the top media consumed online, but to make it effective, it needs to be personal, not generic. How do you do it? In this ebook, we'll cover 9 data-backed strategies for repurposing, upgrading and personalizing video content. Learn how to create 1:1 interactions for marketing
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Webinar
Feels True: The Secret Psychology of Sales
If there's one guarantee in sales, it's that people are predictably irrational — but we think we're rational. And that matters a lot when it comes to the decision-making process. In this webinar, we share stories, data and trends from social psychology that every salesperson needs to know
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Webinar
Hacking CX: Driving Business Results Through Customer Action
It's time to upgrade your loyalty program. Personalization is proven to help keep members longer — and happier, reducing churn and driving ROI. In this white paper, we'll cover how it's done, including successful campaign examples to inspire you and a checklist to help you get started
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Infographic
Why Video Is the Secret to Satisfying the ROI-Obsessed Client
When it comes to satisfying the ROI-obsessed client, video is the best creative solution. Don’t just take our word for it. Our infographic reveals just how many people are out there, across multiple channels watching video on a daily basis. (Hint: It’s a LOT!) We also pull the curtain back on the effectiveness of video as a communication tool, including:
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Case Study
BT Uses Personalized Video To Drive Digital Transformation
In this case study, we explain how BT Group, a British multinational telecommunications company, is helping large corporations in their digital transformation journey using Personalized Video. BT is seeing amazing results, such as 6X uplift in CTOR
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Case Study
BBVA Uses Personalized Video To Drive Pensions and Digital Banking
A leading banking institution in Spain, BBVA, was able to use personalized videos to dramatically increase long term savings and the adoption of new digital banking services. Results show an outstanding increase of 100% in email open rates and an overall 78% increase in long term savings
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Case Study
Idomoo’s Dynamic Video Ads Double Conversion Rates for O2
In the customer lifecycle, high levels of customer churn commonly occur at the renewal stage. In fact, 58% of customers don't upgrade because they're happy with the phone they have. O2, a leading digital communications company in the UK, needed a new way to reignite the thrill of upgrading. So they took each customer on a personal journey
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Ebook
How To Stay Ahead of the Game in the Marketing Industry
How do you take advantage of the latest trends in a fast-paced and ever-evolving marketing landscape? We compiled this ebook to help you easily and efficiently deliver the forward-thinking, optimized marketing experience your customers are asking for
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Case Study
Cadbury Reaches Audiences’ Emotions With Personalized Video
In this case study, we explain how Cadbury launched two Personalized Video campaigns using Idomoo's Personalized Video platform, achieving a 65% click-through rate and a 33% conversion rate
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