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Video Marketing Trends To Watch in 2023

In the world of video marketing, things are always changing. Here are the top trends you need to know.

Motivating Pension Savings: Personalized Video as a Key to Behavioral Economics

While pension companies frequently communicate with their customers, underscoring the importance of increasing savings, their reminders aren’t making nearly enough of a difference. Why? Written client communications — while cheap and customizable — are often dense

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Ubisoft Drives Player Reactivation With Personalized Video

Gamers will tell you that the game is about more than the challenges and achievements. It’s community. And Ubisoft, with its massive base of over 100 million players, knows this better than most.

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Personalized Video Best Practices

When it comes to creating a Personalized Video, you want it to be as effective and engaging as possible — just as you would with any video. But there are a few best practices unique to the realm of data-driven video that you’ll want to be aware of.

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Delta Soars With 5x Engagement From Personalized Loyalty Campaign

Delta knows a thing or two about loyalty. To reward and retain their most frequent flyers, they offer complimentary upgrades, priority boarding and more. And they love to remind customers just how special their journey with Delta has been.

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Idomoo Named Market Leader in 2023 Enterprise Video Report

Idomoo has just been named a Market Leader in the enterprise video platforms category of the 2023 Customer Success Report published by FeaturedCustomers. The report focuses on B2B software and service providers that empower the world's largest brands to create and distribute highly engaging video content.

How Playdemic Increased Email Sign-Ups With Personalized Video

Building a sizable email list is no small feat. Customers need a compelling reason to share their address. Looking for an incentive that would appeal to their savvy audience, mobile games study Playdemic hit on the perfect solution: a personalized recap for each and every player.

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Video Marketing Trends To Watch in 2023

As leaders in video innovation, we know a thing or two about video marketing trends — both what consumers want and how brands can capture their attention. In this ebook, we forecast the most popular video marketing trends of 2022 for your digital marketing success

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Dynamic Video Script Writing Best Practices

A great video starts with a great script. And when you add powerful customer data and personal touches to your video, this first step becomes even more important. After all, a Personalized Video needs a compelling storyline that resonates with every viewer.

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Global Telco Leader Drives 3x Upgrades With Personalized Video

Upselling is a great way to increase revenue. But while this strategy can pay off big, it also comes with risks. Offering upgrades or additional services of little value can come across as irrelevant and off-putting.

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Personalized Pension Videos Drive 4x Engagement for Standard Life

Why do people forget about their pension? Because it’s a plan for the future, making it harder for savers to see its worth now. It’s easy to put it off, and on top of that, pensions can be difficult to understand.

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A Real Conversation: Patient Engagement in the New Normal

Patients who are actively involved in their healthcare regularly attend appointments, make more informed decisions — and ultimately see better care outcomes. But among today’s healthcare consumers, engagement is often lacking. What can providers do?

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Market Study: Consumer Trends in Digital Comms

Digital communications are changing, but there’s room for improvement, according to a new consumer market study. The research looks at how today’s consumers want to hear from brands and trends across demographics.

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How Orangetheory Fitness Leveraged Personalized Video To Increase Attendance

Fitness, at its core, is personal. With this in mind, Orangetheory Fitness knew motivating members outside of the gym had to focus on their personal progress. This case study explores how they hit a record-low attrition rate with a data-driven year in review sent to every customer

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Zurich Uses Personalized Video To Increase Customer Retention

How do insurers create an engaging customer experience in a notoriously low-touch industry? In this case study, you’ll learn how Zurich found a data-driven solution — timely Personalized Videos that create meaningful connections at a common touchpoint

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How Entain Scored Big on Conversions With Personalized Video

Celebrations are personal. If you want to excite your customers with one, driving conversions and ROI, it needs to be personalized. Here’s how Entain leveraged Personalized Video to create a celebratory campaign customers couldn’t resist clicking through

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Why Video Is the Future of Channel Marketing

Video is imperative for channel marketers — just ask the experts. Or, even easier, listen in on this webinar. Here, 3 executives share their best practices for integrating and personalizing video to empower your channel partners and engage end-customers

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NHS Improves Patient Engagement With Personalized Video

Patients with chronic conditions pose a unique set of challenges for healthcare providers. For the NHS, promoting better care outcomes for this group involved taking a more human approach, still in a digital format. In this case study, you’ll learn how the NHS educated and engaged with at-risk patients using videos just as personal as their health.

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Personalized Videos in Higher Education

Admissions, graduation and more — universities provide plenty of key opportunities for engagement with Personalized Video. We created a calendar to keep track of events to leverage year-round, so you can be sure you're reaching out at the right time

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How To Personalize the Insurance Customer Journey

The relationship between customer and insurer is often bogged down by complex policies and sleep-inducing numbers. But personalization cuts through the noise. The upshot? It dramatically reduces churn. Our guide shows you when and how to do so for your most optimal CX yet

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Speaking Gen Z: How To Drive Admissions and Student Engagement

Higher education has changed dramatically over the last few years, with the rise in online learning, costs, regulations and more. Meanwhile, universities are welcoming a new generation of learners: Gen Z. Here’s how to reach and retain them in today’s changing landscape

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How To Personalize Marketing for Gen Z

It's time to get to know Gen Z. This newest cohort of consumers is different from the ones before it. If you want to connect with them, it needs to be digital and personal. In this white paper, we'll share what Gen Z wants from brands and ways to pivot your marketing strategy

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The Do’s and Don’ts of Personalization

When should you personalize? How much is too much? And how can you leverage personalization to drive ROI? We’ll answer this and more in our cheat sheet for personalization, including examples of what you should and shouldn’t do

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How To Make Your Loyalty Program Personal

It's time to upgrade your loyalty program. Personalization is proven to help keep members longer — and happier, reducing churn and driving ROI. In this white paper, we'll cover how it's done, including successful campaign examples to inspire you and a checklist to help you get started

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Harnessing the Power of Personalization in Insurance To Drive Customer Engagement

Retention in insurance is critical, but customer engagement, which holds the key to customer loyalty, is challenging. How do you do it? This webinar covers specific strategies to help you cut through the noise of digital communications so you keep your customers happier and longer

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The Gaming Industry’s Secret to Boosting Player Engagement

Players are used to next-level digital experiences. You want to capture their attention. That means you need to deliver an experience that’s just as engaging, customized and memorable as what they’ve grown to love — and expect. Here’s how it’s done, shown with real-world examples from

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9 Ways To Personalize Video Content

Video is the top media consumed online, but to make it effective, it needs to be personal, not generic. How do you do it? In this ebook, we'll cover 9 data-backed strategies for repurposing, upgrading and personalizing video content. Learn how to create 1:1 interactions for marketing

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How To Master Video Marketing

A new reality requires new tools. Stay ahead of the curve by getting your feet wet with video marketing - the most effective way to engage with customers remotely. This quick guide could help you make big changes that move the needle for your company

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Feels True: The Secret Psychology of Sales

If there's one guarantee in sales, it's that people are predictably irrational — but we think we're rational. And that matters a lot when it comes to the decision-making process. In this webinar, we share stories, data and trends from social psychology that every salesperson needs to know

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Hacking CX: Driving Business Results Through Customer Action

It's time to upgrade your loyalty program. Personalization is proven to help keep members longer — and happier, reducing churn and driving ROI. In this white paper, we'll cover how it's done, including successful campaign examples to inspire you and a checklist to help you get started

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AXA Sees 8x Increase in Conversion Rates

In this case study, we explain how AXA, a multinational insurance company, engaged with its customers worldwide using Personalized Video in order to increase online upgrades and saw an 8x increase in conversion rates

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Why Video Is the Secret to Satisfying the ROI-Obsessed Client

When it comes to satisfying the ROI-obsessed client, video is the best creative solution. Don’t just take our word for it. Our infographic reveals just how many people are out there, across multiple channels watching video on a daily basis. (Hint: It’s a LOT!) We also pull the curtain back on the effectiveness of video as a communication tool, including:

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BT Uses Personalized Video To Drive Digital Transformation

In this case study, we explain how BT Group, a British multinational telecommunications company, is helping large corporations in their digital transformation journey using Personalized Video. BT is seeing amazing results, such as 6X uplift in CTOR

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Digital Mortgages: Lessons From 6 Leading Mortgage Companies

Download our white paper to discover how market leaders drove business results and reached unparalleled engagement by focusing on their CX. In our work with 6 of the top 10 mortgage lenders, we found that sometimes a simple CX tweak can unlock tremendous value

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BBVA Uses Personalized Video To Drive Pensions and Digital Banking

A leading banking institution in Spain, BBVA, was able to use personalized videos to dramatically increase long term savings and the adoption of new digital banking services. Results show an outstanding increase of 100% in email open rates and an overall 78% increase in long term savings

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Idomoo’s Dynamic Video Ads for Facebook Solution Doubles Conversion Rates for O2

In the customer lifecycle, high levels of customer churn commonly occur at the renewal stage. In fact, 58% of customers don't upgrade because they're happy with the phone they have. O2, a leading digital communications company in the UK, needed a new way to reignite the thrill of upgrading. So they took each customer on a personal journey

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How To Stay Ahead of the Game in the Marketing Industry

How do you take advantage of the latest trends in a fast-paced and ever-evolving marketing landscape? We compiled this ebook to help you easily and efficiently deliver the forward-thinking, optimized marketing experience your customers are asking for

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Cadbury Reaches Audiences’ Emotions With Personalized Video

In this case study, we explain how Cadbury launched two Personalized Video campaigns using Idomoo's Personalized Video platform, achieving a 65% click-through rate and a 33% conversion rate

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