Case Study
Delta Soars With 5x Engagement From Personalized Loyalty Campaign
Delta knows a thing or two about loyalty. To reward and retain their most frequent flyers, they offer complimentary upgrades, priority boarding and more. And they love to remind customers just how special their journey with Delta has been.
But travel isn’t something you tell someone about. It’s something you show them. That’s why Delta’s Personalized Video campaign, giving each Medallion Member a custom look back on their travel over the past year, was so effective. Read all about it in our travel case study.
What We Cover
- How first-party data enriched the campaign
- A creative camera angle that made this video different
- The social media component that increased reach
- Success metrics and customer feedback
- How to upgrade the modern guest experience