Webinar
Feels True: The Secret Psychology of Sales
If there’s one guarantee in sales (and there aren’t many), it’s that people are predictably irrational, but we think we’re rational. And as it turns out, that matters a lot when it comes to the decision-making process.
That’s part of what we’ll dig into in this free webinar. With surprising finds from social psychology, plenty of data and more than a few stories that will make you laugh, you’ll discover how feelings drive sales — and what you should do about it.
Key Takeaways
- Why an emotional connection is so critical for “predictably irrational” people
- The role of cognitive biases in decision-making and why it matters for sales
- The power of context and how to leverage it to boost conversions
Watch the Webinar
Meet Your Host
Daryl Goldberg
VP, Global Client Services,
Idomoo
Daryl oversees the Global Client Services team at Idomoo. He manages projects for major clients, creating and implementing data-driven videos for some of the world's largest brands.