In the fiercely competitive gaming market, attracting players is only half the battle. With so many freemium offerings, keeping players engaged is arguably harder than capturing their attention in the first place, as they are constantly tempted by shiny new alternatives.
Engaging players beyond the game has become critically important in order to extend a game’s lifespan. Doing so can be challenging, as it requires not only the right content, but also a rich and impactful experience that stands out in a sea of overstimulation.
At Idomoo, we’ve found that an extremely effective way to drive player engagement is through the power of the humblebrag. By giving players a boast reel showcasing their achievements and making that content sharable, market leaders have been able to drive player engagement and generate social buzz around their content.
Idomoo’s Personalized Video as a Service platform (PVaaS™) delivers the perfect experience for players.
Unparalleled quality and scale enable rich, engaging campaigns of any size. And a streamlined open platform enables the speed and agility required to accommodate the industry’s impossible deadlines.
Join the likes of Epic (Fortnite), Activision (Call of Duty 3: Black Ops), Zynga, Electronic Arts and others and take your player engagement to the next level.