Case Study
How Entain Scored
Big on Conversions With Personalized Video
While players are solving puzzles and racing ahead to new levels, the brands behind the fun are facing their own challenge: disengaged or lapsed players.
Entain surprised fans with a special reward to tackle this pain point. But to interest viewers in actually redeeming their gift — and drive conversions — they powered their campaign with Personalized Video. Here’s why it worked.
What We Cover
- How Entain used an anniversary for strategic timing
- Results of the campaign’s A/B test
- Campaign conversion and engagement stats
- How you can copy Entain’s success
