If I start off this blog saying consumers expect personalization, you might, very fairly, be underwhelmed. “Tell me something I don’t know,” right? The expectation of personalization is so pervasive it follows us from our shopping carts to our streaming queues. And it extends to every kind of content, including
For most of the history of digital marketing, you could probably guess a company’s revenue from its videos. Enterprise brands had in-house studios, agency retainers and a production calendar booked through next quarter. Everyone else had a budget camcorder (or more recently, a smartphone) and a marketing manager squeezing video
Artificial intelligence powers the modern customer journey for many brands, spanning every industry from fintech to entertainment. AI tools drive powerful personalized experiences for individuals, inspiring customer loyalty and retention. When leveraged well, supportive AI tools can raise customer satisfaction by up to 20%. We’ve gathered some fantastic examples of
A decade ago, if you said “we do personalization at our company,” you might have meant dropping a first name in the subject line or greeting of an email. Maybe your company ran retargeting ads for buyers who visited your site or left something unpurchased in their shopping cart. It
Think about the last bank statement you opened. Or the insurance policy you skimmed, nodded at and filed away without truly reading. Financial communication has a long history as dense paperwork that most of us never finish. The fine print is (in)famous for a reason. But people much prefer video
Not long ago, AI video meant a 3-second clip that someone posted to socials with the caption “this is wild.” And it was wild. As a16z recalls, 2023 was the breakout year for AI video, the year that public text-to-video models gained traction. The catch was that most of them
The home search has lived online for years now. According to the National Association of Realtors, the first place 43% of buyers go isn’t an open house or a yard sign. It’s a screen. They scroll, they swipe, they form an opinion about a property in the time it takes
If you have an in-house video team, you’ve probably heard about enterprise AI video tools. Maybe you’ve thought “that’s not for me.” After all, when you have a full-time studio of people, what do you need an AI agent for? It’s a fair question. And it’s come up a few
Gartner’s most recent survey of B2B buyers found that 67% prefer a rep-free experience. In plain English, two thirds of the people your sales team is chasing would honestly rather not talk to your sales team. They want to see the product, click around, and decide for themselves. That’s a
In January 2026, Synthesia hit a $4 billion valuation. TechCrunch’s take was that the company had found a “lucrative” business by changing corporate training with AI avatars. Lucrative, indeed. Synthesia stumbled upon a real need L&D professionals have: swapping dated formats like classroom-style slides and webcam recordings for AI presenters
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