There’s a reason year-in-review campaigns keep trending. People love looking back at their own wins, and they love sharing them even more. Orum wanted to give their users that kind of moment, and they teamed up with Lucas, our AI video agent, to pull it off. The campaign turned individual
Picture a video that speaks directly to you — greets you by name, shows content you care about and maybe even next steps relevant to your situation right now. That’s Personalized Video: video content that uses personal data to create a unique viewing experience for every single person. We’ve seen
The demand for video is rising, but brands still aren’t keeping up, despite the increased availability of (and interest in) AI video tools. Now in its fifth year, the 2026 State of Video Technology report found that 80% of consumers want more video from businesses, yet only 13% say they
Gone are the days when businesses could enhance the customer experience with snail mail whose only personalized element was an individual address. Now, with emerging technology like artificial intelligence on the scene, even emails that say “Hey Tania!” with no other uniquely relevant content are yesterday’s innovation. (And let’s not
In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers —
It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain — the neocortex and the limbic system — and the factors that move us from inaction to action — whether
It’s no secret content is king. But now that the secret’s out, it seems every and any brand is pushing their own content — and it’s too much for customers to keep up with.
Brands today face a complex challenge when it comes to personalization. On one hand, customers have grown more and more concerned over how businesses are using their information, stressing the importance of data security and privacy protections. On the other hand, they’re also demanding tailored experiences that cater to their
Customer engagement is a key driver of business success — and it’s significantly driven by psychological and behavioral aspects of human interaction. That’s why leading companies are increasingly using behavioral psychology principles to design products and services that boost customer satisfaction and build lasting relationships. By understanding the importance of
Customer loyalty is a potent weapon in the modern marketplace — and it’s something that every company wants to cultivate. However, many brands are finding it difficult to develop and maintain customer loyalty in this fast-moving digital age. As consumers have more choices than ever before and can switch between
Personalize Your Video
Request a Demo
Leave your details below, and we’ll be in touch to show you how Lucas can scale up your video content.
