Picture a video that speaks directly to you — greets you by name, shows content you care about, perhaps next steps relevant to your situation. That’s video personalization: video content that uses personal data to create a unique viewing experience for every individual, no matter the audience size. We’ve seen
Your inbox dings. “Happy birthday,” your dentist says. But before you can even react, here’s another alert. Chewy’s got a treat for Bark Ruffalo, your goldendoodle. Another day, another “personalized” email. It’s one more message with your name slapped in the greeting, and it’s fast losing its shine. It’s no
What is video content marketing, and why has it become a must-have in every digital marketer’s toolbox? More importantly, how can you use it to hit your marketing goals and to increase sales? Today, video isn’t just one type of content among many — it’s the most popular one. A
You know video works. That’s probably why you’re here. But maybe you’re looking for some video engagement stats to help strengthen your case to invest in video marketing. Or maybe you want to know why video works so well. Or perhaps you just need a quick stat to bolster a
In an industry as dynamic and visually driven as travel, standing out from the crowd with exceptional marketing has never been more crucial. According to Expedia, travelers consume an average of 5 hours of travel content before booking. They also found that video is 3x more likely to spark emotion,
If I start off this blog saying consumers expect personalization, you might, very fairly, be underwhelmed. “Tell me something I don’t know,” right? The expectation of personalization is so pervasive it follows us from our shopping carts to our streaming queues. And it extends to every kind of content, including
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. It’s a period of reflection and celebration, and tapping into this sentiment is a great way to create deeper connections with your audience. With the
For most of the history of digital marketing, you could probably guess a company’s revenue from its videos. Enterprise brands had in-house studios, agency retainers and a production calendar booked through next quarter. Everyone else had a budget camcorder (or more recently, a smartphone) and a marketing manager squeezing video
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video. As McKinsey & Company reports, 71% of customers expect personalization. And that preference extends
Ambitious, empowered and now the largest generation in history, some 2 billion strong, Generation Alpha is already catching the attention of brands. Just take a look at Nike, who collaborated with popular gaming platform Fortnite to reach today’s tweens. Or Mattel, who launched a line of Barbies made from recycled
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Drop your details below, and we’ll show you how Lucas can level up your CX with personalized video.
