Related posts: marketing

Woman at laptop thinking about which professional AI video generator to choose

How To Pick a Professional AI Video Generator

Not long ago, AI video meant a 3-second clip that someone posted to socials with the caption “this is wild.” And it was wild. As a16z recalls, 2023 was the breakout year for AI video, the year that public text-to-video models gained traction. The catch was that most of them

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Woman peeking above laptop while working on AI product demo

A Field Guide to AI Product Demos

Gartner’s most recent survey of B2B buyers found that 67% prefer a rep-free experience. In plain English, two thirds of the people your sales team is chasing would honestly rather not talk to your sales team. They want to see the product, click around, and decide for themselves. That’s a

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video marketer recording with camera before AI

AI Video Marketing Isn’t Just About Speed

A year ago, every marketer’s pitch to use AI for video would have sounded the same. Make videos faster. Make them cheaper. Make more of them. And that’s still a strong value proposition, part of what we like to call video velocity. But it’s not everything. The question now isn’t

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bonjour sign to illustrate AI video localization in other languages

Why AI Video Localization Is Magic (And How To Use It)

A lot about video can be hard. The script, the visuals, the voiceovers, getting approvals. Also, getting approvals. Honestly, that last is sometimes the hardest. Now AI is making a lot of it easier. If you’re using an AI video agent like Lucas (though there’s not anyone really like Lucas),

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Choosing an AI Video Generator for Your Business

Choosing an AI Video Generator for Your Business

Not long ago, the idea of “AI video” meant an interesting, slightly surreal clip shared on Twitter (in the days before X) or elsewhere on socials. Then came 2023, the “breakout year” for AI video, as Andreessen Horowitz called it. Characters often had extra limbs, shapeshifting was common, text was

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The Ultimate Guide to Personalized Video

Personalized Video Strategy: The Complete Guide for Marketers

Picture a video that speaks directly to you — greets you by name, shows content you care about and maybe even next steps relevant to your situation right now. That’s Personalized Video: video content that uses personal data to create a unique viewing experience for every single person. We’ve seen

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2026 Market Study: AI Video and Personalization Trends

2026 Market Study: AI Video and Personalization Trends

The demand for video is rising, but brands still aren’t keeping up, despite the increased availability of (and interest in) AI video tools. Now in its fifth year, the 2026 State of Video Technology report found that 80% of consumers want more video from businesses, yet only 13% say they

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Why AI Is Content Personalization’s New Best Friend

Why AI Is Content Personalization’s New Best Friend

Gone are the days when businesses could enhance the customer experience with snail mail whose only personalized element was an individual address. Now, with emerging technology like artificial intelligence on the scene, even emails that say “Hey Tania!” with no other uniquely relevant content are yesterday’s innovation. (And let’s not

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5 Top Tips for Boosting

5 Top Tips for Boosting Your Customer Lifetime Value

In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers —

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