Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme
In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly,
A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these
How-to videos have grown in popularity to become a chief tool in our learning experiences. They condense lengthy explanations. They clearly navigate complex terms with visual aids. And they’re beloved across audiences. Of the content categories on YouTube, how-to videos are the most popular, even surpassing music clips and gaming.
Personalized Video and mortgages — how (and why) do they fit together so well? It might not seem like an obvious connection, but let me explain. For the last 10 years before joining as a director of sales and account manager, I’ve been a marketing strategist in the mortgage industry.
According to an Ericsson survey, it takes smartphone users 4.1 days to successfully complete an interaction with a service provider, on average. And this has a massive impact on satisfaction levels — the number of satisfied customers decreases by nearly 30% after more than 1 day of trying to resolve
The demand for personalization shows no signs of slowing down, especially as we approach a new year. But personalization isn’t just growing — it’s evolving. Marketers can expect to see noticeable differences in 2023. Think about new privacy laws, technologies and other shifts to the digital marketing landscape. These will
The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their
A version of this article appeared on Yahoo. You can read it here. It’s no secret that pensions can be complicated. And when savers fail to understand their pension, they’re unlikely to engage with it. To tackle this issue, top pension provider Standard Life is simplifying complicated topics with data-driven
Southampton Football Club’s fans are nothing if not loyal. To reward them for their support, the team has launched an annual Season in Numbers campaign — a recap of every fan’s journey throughout the season. Connecting with fans on a 1:1 level is a great way to inspire loyalty. But
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