A version of this article appeared on Yahoo. You can read it here. It’s no secret that pensions can be complicated. And when savers fail to understand their pension, they’re unlikely to engage with it. To tackle this issue, top pension provider Standard Life is simplifying complicated topics with data-driven
Southampton Football Club’s fans are nothing if not loyal. To reward them for their support, the team has launched an annual Season in Numbers campaign — a recap of every fan’s journey throughout the season. Connecting with fans on a 1:1 level is a great way to inspire loyalty. But
Unclaimed pension pots are now equal to roughly £19.4 billion, according to the Association of British Insurers. But people aren’t just misplacing their pension pots — they’re forgetting about them. Pension awareness is alarmingly low, and it’s become a huge threat to the financial futures of savers everywhere. Just 20%
Ambitious, empowered and predicted to be the largest generation in history by 2025 — Generation Alpha is already catching the attention of brands. Just take a look at Nike, who collaborated with popular gaming platform Fortnite to reach today’s tweens. Or Mattel, who launched a line of Barbies made from
We’re living in a fast-paced world, and video is the best medium for communicating messages at tempo. Whether it’s a warm welcome or an in-depth explanation, it’s clear that customers want more video content from brands — over 60%, to be exact. And it’s no secret that this strategy pays
A version of this article appeared on Yahoo. You can read it here. To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top universities,
There’s a lot of talk about customer experience these days, and rightfully so. Consumers expect more from brands than ever before, including personalized experiences, brand-relevant content and access to information on demand — all of which requires brands to invest in their customer education strategy. The good news is that
We’ve all seen them: those short videos that show off your brand’s best moments of the year. A few years ago, brands only used these year-in-review campaigns for internal purposes — to highlight company milestones and successes for employees. Nowadays, however, many brands are turning to year-in-review video campaigns as
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last
Customer loyalty is a potent weapon in the modern marketplace — and it’s something that every company wants to cultivate. However, many brands are finding it difficult to develop and maintain customer loyalty in this fast-moving digital age. As consumers have more choices than ever before and can switch between
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