People are spending more time than ever consuming content, averaging 6 hours a day with media and entertainment. For marketers, that’s a huge opportunity. But with so much competing content, grabbing and keeping attention isn’t easy. Research shows that the overabundance of information has had a negative impact on our
Colleges and universities are facing a serious issue: enrollment is dropping. Compared to a decade ago, there are already 2.7 million fewer students in the U.S., and in the first half of 2024 alone, more than one college a week announced it would close. Why the decline? Tuition is increasingly
Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is
The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their
A positive customer onboarding process can instill confidence in your customers to stick with your brand. A negative experience, on the other hand, can quickly turn them away to your competition. Over 60% of consumers consider a company’s onboarding process in their purchasing decision, and close to 9 out of
There’s a lot of talk about customer experience these days, and rightfully so. Consumers expect more from brands than ever before, including personalized experiences, interactive and engaging content and access to information on demand — all of which requires brands to invest in their customer education strategy. Customer education isn’t
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, Gen Z is no longer the next wave of young consumers. They’re making their mark. While they may be the second-youngest generation, they’re already hitting major life milestones.
We always say you should eat your own dog food. Our CTO prefers the phrase “drinking your own champagne.” Sounds a little more positive. But whatever you call it, using your own product (known as dogfooding in the world of tech) is a smart idea. If you believe in your
First impressions are critical. But because you likely know little of whoever it is you’re soon to meet, it can also be tricky.
Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.
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