What Is the Ideal Video Length? Video Ads and More
This year, YouTube looks to make more than $30 billion in video advertising revenue while brands are projected to spend $55 billion on digital video advertisements.
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Cadbury Launches Personalized Videos for New Market and Product Line
Cadbury, a Mondeléz International Inc. brand, is the second largest confectionery brand in the world, operating in more than 50 countries worldwide. They’re well known for their clever and creative marketing and advertising campaigns. But they might have outdone themselves this time.
Why Video Changes the Game for Customer Acquisition
You’re more apt to do business with someone you’ve got a good feeling about as opposed to someone for whom you have no feelings at all, right? Effective acquisition is all about creating a positive, familiar relationship with customers before they’re actually customers.
Personalized Pension Video Campaign Shows Savers Their ‘Future Self’
What would make people save more for retirement? To put money away for the future, savers need to give up something today.