When Kaltura – well known provider of live, real-time and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds of millions of viewers at home, at work, and at school – was founded in 2006, their founding values were openness, flexibility, and collaboration, as reflected in the company’s logo from the start. As the company has grown and steadily developed a strong global customer base, the core values have remained and served as a guiding light along the way. Recently, the corporate marketing team decided it was time to refresh the brand to reflect the company’s maturity and size, and worked with HR to figure out how to get their entire 500 global employee base excited about the refreshed brand… but somehow “individually.”
While in any other year this announcement may have occurred at a physical company event, COVID-19 challenges created a unique obstacle to making employees feel involved. Kaltura decided to leverage an upcoming virtual company townhall to launch the new look… but wanted to get the buzz going in advance.
Kaltura chose Idomoo’s Personalized Video platform to create a high-energy video that integrated each employee’s name in his or her own video, in which they “unboxed” a psychedelic carwash representing the excitement of the “refreshing” process. Click the thumbnail below to see how it looked:
In the words of Asaf Yaniv, Digital Creative Director at Kaltura, “We were looking for a way to create a personal touch, in these crazy days, to our employees around the world. As a creative, dynamic company that works with video, we needed something visually out-of-the-box and cutting edge to impress our own team. The personalized video delivered on this exact need. It was an incredibly quick process with a team that really ‘got’ our needs, and we saw amazing reactions from our team.”
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