“Personalization” has become an inescapable marketing buzzword. It seems everywhere you turn someone is talking about “personalized experiences”, “personalized ads”, “personalized communications”, and so on. Then there’s “Personalized Video”, which aims to combine 2 massive internet trends: Video & Personalization.
Let’s face it, every additional word I write here risks losing your attention. Big blocks of text make people tune out before they’ve even given your content a chance. And yet, so many companies continue to send long text-heavy emails that are not getting read.
Much has been written about the need to communicate early and often during a time of crisis. It’s a sensible suggestion, after all. The main driver of fear and anxiety is lack of knowledge, and therefore maintaining an open line of communication with customers is a guaranteed way to provide
Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale. If you’re thinking of implementing video personalization in
It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).
The global gaming market is now worth over $150 Billion, with Fortnite emerging as one of the most successful franchises in the space, having recently reached a staggering player count of 250 MM. Much has been written about the secrets to Fortnite’s success: it’s fun and creative twist on the
adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers – something that goes beyond the standard freebies giveaway.
Ask most people about their pensions and their eyes glaze over. It’s all too complicated, you hear them say, for somebody who isn’t a pro… And this is despite 90% of employees ranking pensions as one of their most important benefits. But pensions are complex, driving engagement levels as low
Drip marketing, when done right, can be one seductive communications strategy.
People today are subjected daily to a cacophony of never-ending marketing messages that end up fading into the background rather than grabbing their attention. With the constant churn of often irrelevant, boring and sub-par content, customers are becoming increasingly weary and disengaged. Grabbing the mind-space of your customers is becoming
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