Related posts: marketing

Hack Your Engagement Strategy with Database Marketing

Hack Your Engagement Strategy with Database Marketing

Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, customer experiences. 

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7 Ways to Make a Good Retention Rate Even Better

7 Ways to Make a Good Retention Rate Even Better

The strongest customer satisfaction strategies look at a closed sale as an opened relationship. You’ve added someone new to your brand’s family of customers, and that person needs to be nurtured and looked after so they stick around. If you’re already enjoying a healthy retention rate, you know just how true this is. That

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The #1 Video Stat You Need to Know [Infographic]

The #1 Video Stat You Need to Know [Infographic]

As someone helping brands market themselves and connect with their target audiences, you’ve likely presented clients with campaign concepts you thought were fresh, exciting and innovative. You’ve no doubt also come up against executives asking how your proposed campaigns, especially those that are more creatively adventurous, will translate into tangible

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6 Common Lies About Drip Campaigns

6 Common Lies About Drip Campaigns

Email drip campaigns are an effective way of building relationships with your customers, increasing their engagement and reducing churn. We’re huge fans of a well-executed drip marketing campaign because they truly have the power of producing excellent business results.

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5 Surprising Ways Video Marketing Can Improve Customer Retention

5 Surprising Ways Video Marketing Can Improve Customer Retention

If you’re looking to improve your customer retention, start with increasing your customer engagement. We’ve talked about it before: engagement makes up a huge piece of the retention puzzle. Engaged customers make purchases 90% more frequently, they spend 60% more transaction and they are 5X more likely to indicate that

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