Related posts: marketing

3 Reasons Why Your Personalization Efforts Just Aren’t Working

3 Reasons Why Your Personalization Efforts Just Aren’t Working

People today are subjected daily to a cacophony of never-ending marketing messages that end up fading into the background rather than grabbing their attention. With the constant churn of often irrelevant, boring and sub-par content, customers are becoming increasingly weary and disengaged. Grabbing the mind-space of your customers is becoming

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5 Creative Video Tips That Really Work

5 Creative Video Tips That Really Work

So you’re looking to launch a video marketing campaign, but you’re not quite sure where to start. Or maybe you’ve started already, but you feel like things are lacking a particular spark? Creating a campaign that holds viewers’ attention and drives action isn’t easy, but it’s also not quite as

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3 Extraordinary Examples of Creative Innovation in Video

3 Extraordinary Examples of Creative Innovation in Video

The most effective marketing serves to present a solution, tell a story or achieve some combination of the two. Contrary to what many people might believe, the primary goal of a single marketing campaign shouldn’t be to sell a brand. Selling of the brand comes secondary; it’s a side effect

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7 Signs You Are a Creative Advertising Expert

7 Signs You Are a Creative Advertising Expert

This post could boil down to one simple statement: “I wish I’d thought of that.”  Only a creative advertising expert is able to make everyone feel like they should have – even could have – had that idea. In marketing, great ideas aren’t inaccessible and they aren’t isolating. They’re extremely

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4 Ways Personalized Video Can Help You Create Wow Moments

4 Ways Personalized Video Can Help You Create Wow Moments

Do you wow your customers? It may sound like a funny question, but the value in regularly creating wow moments – the moments that make a customer stop in their tracks and feel valued, heard and understood – cannot go understated. These are the moments that build lasting brand-customer relationships. 

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A Guide to Launching Your First Video Campaign

A Guide to Launching Your First Video Campaign

Video campaigns are incredibly effective communication tools. Consider that 90% of the information humans take in is done visually and remembered 40% more reliably. When both audio and visual senses are stimulated, as is the case with video content, that rate of recall jumps to 68%. Video is also an

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