Related posts: CX

How To Improve Utility Customer Engagement

When people think about top-tier customer experiences, utility companies probably aren’t the first that come to mind. But maybe they should be. After all, they’re the most essential. Unfortunately, customer satisfaction in the utility industry has been on the decline for years. According to J.D. Power, overall customer satisfaction has

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How We Used AI Video To Boost Email Engagement 59%

How We Used AI Video To Boost Email Engagement by 59%

Newsletters are as old as the Internet itself. How many newsletters are clogging your inbox right now? Do you find them engaging? Do you ever wonder what goes into creating them? And do you even care? Like many companies, we at Idomoo have used newsletters as a tool to engage

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Here’s What You Need To Know About Customer Retention

Here’s What You Need To Know About Customer Retention

Sometimes it seems like customers hit “eject” on their relationship with you, and there’s no reason for it. Sure, some churn is inevitable, but when customers are leaving, it’s important to understand why and what you can do about it. It seems everyone has an opinion about what makes an

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Man looking out of the window envisioning the future of travel

The Future of Travel Is a Personalized Guest Experience

People are ready to explore. Travel has not only bounced back — it’s thriving. In 2024, international tourism officially returned to pre-pandemic levels, and the demand for travel continues to surge. In fact, travel ranks as the top discretionary expense people are most excited to spend on, ahead of dining

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Dynamic Customer Engagement and How To Think Customer-First

Customer engagement has never been more important. But while 86% of buyers are willing to pay more for a great customer experience, businesses still struggle to meet expectations. In fact, there seems to be a disconnect when it comes to CX quality: 85% of marketers are impressed with their brand’s

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4 Brands That Took Personalized Marketing to the Next Level

Brands worldwide have tapped into the power of marketing personalization and its ability to improve customer experience, drive revenue and create consistency across channels. A whopping 89% of leaders believe personalization is crucial to their business’ success in the next 3 years. Across industries, brands large and small are scrambling

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The Art of the Upsell: 6 Steps To Increasing Customer Value

Upselling has long been a tried and true strategy for boosting a brand’s bottom line. According to a HubSpot survey, 72% of salespeople say that upselling drives up to 30% of their revenue, making it one of the most effective sales strategies in a company’s toolbox. When done right, upselling

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20 Personalized Video Examples From Top Brands That Will Wow You

20 Personalized Video Examples From Top Brands That Will Wow You

In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video. Over 70% of consumers say they only engage with marketing tailored to their interests,

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How To Use Emotional Marketing With Video for Great Results

How To Use Emotional Marketing With Video for Great Results

Our transition to an increasingly online world has made emotional marketing more important than ever. Interactions take place on screen instead of face to face. We text, rather than talk. This makes meaningful, emotional connections even harder, especially between brands and consumers. A study conducted by PwC found that 59%

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