Customer Experience Marketing for Better Business Results
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
Related posts: CX
Why Video Plays a Critical Role in Higher Ed Marketing
Colleges and universities are facing a serious issue: enrollment is dropping. Compared to a decade ago, there are already 2.7 million fewer students in the U.S., and in the first half of 2024 alone, more than one college a week announced it would close. Why the decline? Tuition is increasingly
Improving Customer Experience in the Telecom Industry
The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their
How To Create Personalized Experiences for Gen Z Consumers
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, Gen Z is no longer the next wave of young consumers. They’re making their mark. While they may be the second-youngest generation, they’re already hitting major life milestones.
How To Improve Utility Customer Engagement
When people think about top-tier customer experiences, utility companies probably aren’t the first that come to mind. But maybe they should be. After all, they’re the most essential. Unfortunately, customer satisfaction in the utility industry has been on the decline for years. According to J.D. Power, overall customer satisfaction has
How We Used AI Video To Boost Email Engagement by 59%
Newsletters are as old as the Internet itself. How many newsletters are clogging your inbox right now? Do you find them engaging? Do you ever wonder what goes into creating them? And do you even care? Like many companies, we at Idomoo have used newsletters as a tool to engage
The Future of Travel Is a Personalized Guest Experience
People are ready to explore. Travel has not only bounced back — it’s thriving. In 2024, international tourism officially returned to pre-pandemic levels, and the demand for travel continues to surge. In fact, travel ranks as the top discretionary expense people are most excited to spend on, ahead of dining
4 Reasons Why You Shouldn’t Ignore the Importance of Customer Retention
Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? Unfortunately for everyone, that seems to be the mentality of quite a few businesses, and it couldn’t be more wrong. While there may be a short-term gain
Dynamic Customer Engagement and How To Think Customer-First
Customer engagement has never been more important. But while 86% of buyers are willing to pay more for a great customer experience, businesses still struggle to meet expectations. In fact, there seems to be a disconnect when it comes to CX quality: 85% of marketers are impressed with their brand’s
The Art of the Upsell: 6 Steps To Increasing Customer Value
Upselling has long been a tried and true strategy for boosting a brand’s bottom line. According to a HubSpot survey, 72% of salespeople say that upselling drives up to 30% of their revenue, making it one of the most effective sales strategies in a company’s toolbox. When done right, upselling