Client Retention Strategies: 6 Things I Wish I’d Known Sooner
It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV).
Related posts: CX
7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value
Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving larger per-customer spends and increasing the length of the average transactional relationship.
How Video Personalization Solves A Major Marketing Challenge
In 2015, Econsultancy conducted a survey asking 4,000 marketers what they thought were going to be the top digital trends heading towards 2020. 24% of respondents said they were steadily increasing focus on customer experience, and 23% said personalization played a large role in their upcoming marketing plans.
How to Solve Customer Engagement Challenges with Personalized Video
The quest to earn customer attention and loyalty can seem never ending. Amid the ever-changing landscape of social media, the unrelenting chaos of an inbox and the constant noise of competing messages, it can feel impossible to fully engage customers. And whether you realize it or not, you might be
Utilities Providers: Improve Your Customer Engagement
A whopping 66% of customers have not digitally engaged with their utilities provider in the past year. 41% of respondents say this is because they feel the digital experience offered by their utilities provider is downright difficult compared to other industries.
How to Build an Empire with Personalized Video Content Marketing
The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’re also continually working to
4 Tips for Enhancing Your Programmatic Advertising with The Right Creative
According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs. traditional paid advertising.